My action plan to create a mailing list that I expect will result in actual income :)

8 replies
I have set a goal date of 2/1/15 to have the basic "set-up" complete (the autosponder series and the basic website which captures the leads). I have learned all of this info by reading articles by Alexa Smith regarding list building and article syndication.

Before I get started, I was hoping that I could get a review of my plan so I know that I won't be wasting my time doing things incorrectly. I will write out my action plan first, and then I have a couple of questions at the end on some things that I'm not 100% sure about.

After the "set-up" is complete, I will then focus my time on finding relevant websites that I can syndicate my articles to. This will be my primary traffic-generating strategy. I may also try paid traffic in order to "scale up" at a later date (assuming my email series proves to actually make sales...see action plan below). All of this stuff is taken directly from reading and taking notes on Alexa Smith's older forum posts.

Action Plan:

Step 1: Make Simple Website
  • The purpose of the "website" is simply to get people to join my mailing list.
  • The home page will contain an excellent article that will not be syndicated, and can not be found anywhere else. The purpose of this is to also get them to download my "freebie" (in exchange for their email address obviously).
  • At the initial stages, I will only have 2 to 3 articles on the site (not including the home page article). These articles will be what I use for syndication purposes (the articles that I will be offering larger websites that have targeted traffic to use in exchange for a back link back to my site at the end of the article).
  • My website will have 3 tabs: Home, Blog, Affiliate Disclaimer.

Step 2: Create the Free Giveaway

I'm not quite sure what exactly this will be (whether it's just an eBook/report or if it's something even cooler). What I do know is that the primary purpose of the free giveaway serves the following purposes:

Brand myself and my site - Explain what I do, establishing that I know what I'm talking about regarding the information that they are there specifically to learn about. I will explain that, in addition to my own content, I will also be recommending both products and free resources along the way. They will understand clearly that I am affiliated with the products that I recommend along the way. They will also understand that buying through my recommendation will cost them absolutely no more then if they were to buy direct from the original source. How exactly I intend to do this in a way that will result in customer trust will obviously require some tweaking along the way.

Fulfill the promise of offering genuine value - The freebie as well as every single email in the email series will be GOOD.

Set my subscriber expectations - The freebie will let them know exactly the types of things that they can expect to gain from following along in my email series. I will explain that they will be receiving genuine information from me as well as recommendations to paid and free resources. Obviously I am affiliated with the paid resources (and they will know that as well).

Step 3: Set-up Email List

I will write perhaps 10 emails to start for testing purposes. As for exactly how many I intend to get done by my deadline of 2/1/15, I'm not sure exactly. I will say that it will definitely be 10 minimum though.

The first one will come with the freebie.

The next one (which is the first of the actual "series") will come on the following day.

The remaining 9 will be spaced out accordingly.

QUESTION: Does anyone know how to create a second BUYERS LIST? Basically it's a list that people will be transferred to once they click through an affiliate link and make a purchase; they will no longer be on the "freebie list". I know this is thinking too far ahead and focusing on the wrong thing (money instead of building customer relationships via. HIGH OPEN RATES). However, I've always wondered how to do this using AWeber, but I was never able to find the answer. If anyone knows how to do this, I'd be greatly appreciative if you told me how to do so .

Of course all 10 emails (and everyone beyond that) will be PROVIDE EXCELLENT VALUE.

Branding myself in their minds that I am an upfront, honest guy, that knows what he is talking about is my goal.

Step 4: Write the 2 - 3 articles that will go on my website.

As stated above, the article on my home page will be unique and will not be used for syndication purposes.

The 2 - 3 articles will be available by either clicking on the "Blog" tab or some other non-prominent way of finding them on my site.

The main purpose of these articles is not to have people "browse my site", but rather just simply as an "original creation destination" point. The primary purpose of these articles, rather, is to give them to prospective website owners (in exchange for a backlink to my site's homepage of course).

QUESTIONS: Should I display my "freebie/opt-in form" on all of these articles as well, or just my home page?

Also, should I "monetize" these articles via. affiliate links? Or is that just a waste of time, and actually counter-productive? I'm guessing that the answer to this question is "no, just use the list to promote products". However, I was just wondering what the consensus was with this.

*All this must be done by 2/1/15 per my own goal*

After getting all of this "set-up" complete, I can then focus on promoting my cute little homepage link that will ultimately result in making me millions of cents!

Thanks to everyone!
#action #actual #create #expect #income #list #mailing #plan #result
  • Profile picture of the author TakenAction
    It's not horrible but not necessarily good by any means.

    You didn't say much on the utterly the most important part of the list building.

    The sales funnel. Converting the freebie seekers into buyers and then up-selling/cross-selling/High ticket items. etc.

    I could go on for days on how that will turn a $1 per subscriber list into a $50 per subscriber list.
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[9715150].message }}
  • Profile picture of the author Bkelly301
    I asked in the one question here as part of step 3:

    "Does anyone know how to create a second BUYERS LIST? Basically it's a list that people will be transferred to once they click through an affiliate link and make a purchase; they will no longer be on the "freebie list". I know this is thinking too far ahead and focusing on the wrong thing (money instead of building customer relationships via. HIGH OPEN RATES). However, I've always wondered how to do this using AWeber, but I was never able to find the answer. If anyone knows how to do this, I'd be greatly appreciative if you told me how to do so "

    Initially I only have 2, $37 products that I intend to promote to just the one list.
    {{ DiscussionBoard.errors[9715177].message }}
  • Profile picture of the author TakenAction
    You need a "trip wire" a low cost (no-risk) product to convert them into to buyer FIRST.

    I recommend a product that is $10 or less.

    A method that is called "splintering" is where you take a small part of your main (in your case)
    $37 product and offer that as a trip wire that leads up to your $37 core product.

    From there I recommend a up-sell/cross-sell that is around $97 that would compliment your core product very well.

    The best kind of upsell you can have is something that makes your core product more efficent.

    "Hey hope you enjoy my $37 product on _____ but if you want to be able to do ____ like I said [in the $37 product] I highly recommend you check out my [insert upsell] on how to quickly and more efficiently get ____ done.

    Then from there I highly recommend one more upsell.

    I price mine at $997 from the $97 upsell. This should be either a service you provide for them [based on your core product] or a "Done 4-U" fill in the blank template product that would be based on your core product.

    You are leaving a hell of a lot of money on the table without doing something along the lines of this.
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[9715203].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Almost all of this sounds very good, to me (but I would say that, wouldn't I?! ).

    Originally Posted by Bkelly301 View Post

    I will write perhaps 10 emails to start for testing purposes.
    Ooh, well, you'll be better organized than I've ever been. (I have the slightly embarrassing habit of starting off attracting the traffic with only 2-3 emails loaded in the autoresponder; getting your first subscribers is rather a strong incentive to add a few more quickly! ).

    Originally Posted by Bkelly301 View Post

    The first one will come with the freebie.
    Well ... one doesn't want to send the freebie by autoresponder?

    It's much better to send the download link to the freebie, thus verifying that people are able to receive and open email from you, in their in-box, before they get it. (And you wouldn't want to send out a PDF by email, anyway? That wouldn't hit so many in-boxes, and some people might not even "thank you for it" ...). So you need to have that hosted somewhere, and let people download it.

    Originally Posted by Bkelly301 View Post

    QUESTION: Does anyone know how to create a second BUYERS LIST? Basically it's a list that people will be transferred to once they click through an affiliate link and make a purchase; they will no longer be on the "freebie list".
    If you're promoting ClickBank products, there just isn't an easy answer to this question. ClickBank doesn't give affiliates (you are an affiliate, and not a vendor, I think?) the identifying details of their customers.

    There are various different ways to try to get around this. One is to incentivize your customers to notify you (the ones who will notify you will probably resubscribe to a different list, if you really want them to). Some people even offer an additional "free product" for people who do that. (I wouldn't dream of it, myself, but it's a viable system and can be made to work, and I know someone who does this very successfully). Another is to "not worry about it" and make sure that your subscribers understand, as part of the ongoing explanations you give them about affiliate marketing and "how it all works" (important to do this!) that sometimes you'll recommend to them a product they've already bought. If people know why this sometimes happens, it isn't a big deal at all. I do this more and more and it causes me no problems at all that I'm aware of.

    Even with only two products being promoted, this can get complicated. You have the "non-buyers' group", the "bought product A but not product B group", the "bought product B but not product A group" and the "bought both group". You don't want to have 4 different email series to send to these groups, surely?

    The more I do this, the less I worry and care about that "problem".

    Originally Posted by Bkelly301 View Post

    I know this is thinking too far ahead and focusing on the wrong thing
    Agreed!

    Originally Posted by Bkelly301 View Post

    QUESTIONS: Should I display my "freebie/opt-in form" on all of these articles as well, or just my home page?
    I don't know.

    My sites don't look like "blogs" at all (they don't have "that bloggy feel"; they don't have dated posts, and so on) but they're nearly all made with blogging software, and opt-in box is in a sidebar, so it appears on every page. But the big, prominent, bold, in-your-face post incentivizing the opt-in appears only on the home page, which serves as my landing page, to which almost all my traffic is sent.

    I've never split-tested it and have no plans to.

    Originally Posted by Bkelly301 View Post

    Also, should I "monetize" these articles via. affiliate links?
    I wouldn't, myself.

    My guess is that many people will say "yes". I think they're probably wrong but I can't prove it, and "talk is cheap".

    Originally Posted by Bkelly301 View Post

    I was just wondering what the consensus was with this.
    To me, it might be one of those "find out what the consensus is and then do the opposite" things.

    Originally Posted by Bkelly301 View Post

    *All this must be done by 2/1/15 per my own goal*
    Are we using UK-style or US-style date-formatting here? (That's February 1st, rather than January 2nd, is it?! ).

    I'm a little concerned that you have only two products to promote (though that's enough to get started, of course), and that both are low-cost and the same price. I'd be more comfortable if you had three products at increasing prices, and something higher-priced than the third, to promote later, too. But you did say "to start", I think???


    .
    {{ DiscussionBoard.errors[9715262].message }}
    • Profile picture of the author discrat
      Originally Posted by Alexa Smith View Post





      If you're promoting ClickBank products, there just isn't an easy answer to this question. ClickBank doesn't give affiliates (you are an affiliate, and not a vendor, I think?) the identifying details of their customers.

      There are various different ways to try to get around this. One is to incentivize your customers to notify you (the ones who will notify you will probably resubscribe to a different list, if you really want them to). Some people even offer an additional "free product" for people who do that. (I wouldn't dream of it, myself, but it's a viable system and can be made to work, and I know someone who does this very successfully). Another is to "not worry about it" and make sure that your subscribers understand, as part of the ongoing explanations you give them about affiliate marketing and "how it all works" (important to do this!) that sometimes you'll recommend to them a product they've already bought. If people know why this sometimes happens, it isn't a big deal at all. I do this more and more and it causes me no problems at all that I'm aware of.

      Even with only two products being promoted, this can get complicated. You have the "non-buyers' group", the "bought product A but not product B group", the "bought product B but not product A group" and the "bought both group". You don't want to have 4 different email series to send to these groups, surely?

      The more I do this, the less I worry and care about that "problem".


      Hey Alexa,
      This is a very interesting approach and really bucks the traditional mindset that you 'MUST have a Formal Buyers List ' per say to be highly successful in Internet and Affiliate Marketing

      Needless to say, you continue to prove this notion is not necessarily the case



      - Robert Andrew
      {{ DiscussionBoard.errors[9717067].message }}
  • Profile picture of the author Bkelly301
    @ takenaction...I'm going to be promoting affiliate products (at least for a while). What you're talking about is regarding your own product(s). Also, the sole purpose of my "niche" is the fact that what I intend to promote is a $37 option. I personally use the product, an I bought it way before ever knowing anything about affiliate marketing. When I bought the product, I considered it to be a "steal", and that is exactly why I intend to promote this particular product.

    @Alexa...thanks for the very fast reply! I just wanted to make sure that I had the basics down prior to putting this into action (yes I meant the US date of Feb 1st). It seems like I do. I'm sure I will still need to test and tweak how I go about "selling without actually selling", but just a rough plan that I know is following the correct "method" is my main concern for now.

    It's actually only one product that I had in mind (the $37 one), but I may find others outside of clickbank as well, and I know of one other similar program on clickbank as well.

    Thank you for those clarifications! I will be getting started on this tomorrow
    {{ DiscussionBoard.errors[9715384].message }}
    • Profile picture of the author TakenAction
      Originally Posted by Bkelly301 View Post

      @ takenaction...I'm going to be promoting affiliate products (at least for a while). What you're talking about is regarding your own product(s). Also, the sole purpose of my "niche" is the fact that what I intend to promote is a $37 option. I personally use the product, an I bought it way before ever knowing anything about affiliate marketing. When I bought the product, I considered it to be a "steal", and that is exactly why I intend to promote this particular product.
      Well, you are taking the road most traveled, that's why your worth per subscriber will be the same as everyone else...$1 or less.

      I wish you would of listened to me and sat down and started mapping out a plan to create the funnel like I told you above. That will be the difference of you making some money from your list...and making some realmoney with your list.

      Either way at least you're taking action.
      Signature

      The best thing you can do is put yourself out there.

      {{ DiscussionBoard.errors[9715685].message }}
      • Profile picture of the author Bkelly301
        I'm actually NOT taking the "common road" in that I will be promoting a product that I actually use and believe in myself that has nothing to do with making money online. From my understanding most people look to promote products solely based on how much commission they will receive per sale. For me, it's all about the product and the fact that it's affordable (which is the exact reason that I bought it myself 2 years ago). If I can figure out how to get it ino the hands of people just like me, I will make sales.

        Thank you for the suggestions and help though!
        {{ DiscussionBoard.errors[9716620].message }}

Trending Topics