Interacting with different lists (freebie lists, buyers lists etc)

7 replies
So I know that most people will build an initial list through their blog or squeeze page then if they offer any products will move people onto a different "buyers" list when anybody from the first list purchases anything.

This makes total sense and now you have a more modularised setup of clients which is good. But my question is how does you interaction change between the two lists assuming your emails will contain either a good article or relevant info, affiliate links or links to your own products.

How do you change your approach to the buyers list? Do you promote more affiliate links and your own products to the buyers list and reduce the amount of non-monetizing emails? or the other way around? Do you just send the same amount and proportion of monetizing to non-monetizing emails but promote higher ticket items instead? Do you just increase the number of emails you send to the list? or decrease?

Any info would be helpful.
#buyers #freebie #interacting #lists
  • Profile picture of the author discrat
    Hey Adrian,
    In your Buyers List you could continue a Funnel where you Offer a higher ticket item that really compliments the lower ticket product they just bought.

    Like they buy a $17 product to remove them off freebie to buyers List. And then you could offer a $37 product that compliments the $17 one.

    Also, you still want to continue delivering Value via Content even to your Buyers List.

    That is still a necessity


    - Robert Andrew
    {{ DiscussionBoard.errors[9717094].message }}
    • Profile picture of the author Adrianhenry
      Originally Posted by discrat View Post

      Hey Adrian,
      In your Buyers List you could continue a Funnel where you Offer a higher ticket item that really compliments the lower ticket product they just bought.

      Like they buy a $17 product to remove them off freebie to buyers List. And then you could offer a $37 product that compliments the $17 one.

      Also, you still want to continue delivering Value via Content even to your Buyers List.

      That is still a necessity


      - Robert Andrew
      Would you still be promoting affiliate links or your own cheaper products to the freebie list aswell? Obviously also giving them good free content and building a relationship with them
      {{ DiscussionBoard.errors[9724916].message }}
  • Profile picture of the author Yimmy Worldwide
    I think the key here is to provide a free product first obviously, then have your "tripwire" which is your low cost ice breaker product.. similar to what discrat mentioned above.. having a higher selling product that relates to your tripwire product is key! This will get you making money but providing good free content after each core product is sold is also very important.

    Equity theory plays a role here.. the more you give someone for free the more unequal that relationship becomes.. these individuals will want to give back or buy from you if they see your products/services as being valuable.

    Good luck!
    YW
    {{ DiscussionBoard.errors[9718068].message }}
  • Profile picture of the author quadagon
    To my buyers list i provide more content related mainly to their purchase but also on related material. I also look to strengthen the relationship with buyers by trying to add them on social media sites.

    I'm a big believer in questionaires so i fragment my lists even further based on what their goal is. On some campaigns my buyers list is segmented into half a dozen segments.

    I only promote my own products/services.
    Signature
    I've got 99 problems but a niche ain't one
    {{ DiscussionBoard.errors[9724975].message }}
  • Profile picture of the author Edwin Torres
    Personally, I treat both my buyers and freebies lists the same. I email them the same. I promote products to them the same. The only difference is I try not to mail to my buyers as much so they don't get annoyed.

    Basically, the goal of a freebie list is to convert them to a buyer so treat them as such. Don't send them to much free stuff because they haven't bought from you yet.

    Only save your very best stuff to those who have paid money to receive it.
    {{ DiscussionBoard.errors[9725096].message }}
    • Profile picture of the author Adrianhenry
      Originally Posted by Edwin Torres View Post

      Personally, I treat both my buyers and freebies lists the same. I email them the same.
      Originally Posted by Edwin Torres View Post

      Only save your very best stuff to those who have paid money to receive it.
      Those two statements seems contradictory, no?
      {{ DiscussionBoard.errors[9725130].message }}
  • Profile picture of the author Shaolinsteve
    Originally Posted by Adrianhenry View Post

    How does you interaction change between the two lists assuming your emails will contain either a good article or relevant info, affiliate links or links to your own products.
    It wouldn't really. Depending on how you're marketing to your list, you're initial goal is to still brand yourself as an authority. The reason they signed up to you in the first place, was because you could help them with something.

    Just because someone makes a purchase, doesn't mean that you should intend of treating a freebie seeker any different. I've seen people who haven't bought products for ages, but eventually they come around.


    Originally Posted by Adrianhenry View Post

    How do you change your approach to the buyers list?
    I treat them exactly the same. But after all, I'm not hurling offers at them every day. Something you could consider doing, is promoting an exclusive offer to you buyers first, before sending out a broadcast to the remaining, or offer to call them and seriously make the effort to work with them.


    Originally Posted by Adrianhenry View Post

    Do you promote more affiliate links and your own products to the buyers list and reduce the amount of non-monetizing emails? or the other way around?
    I usually take a different approach. I don't mail offers to a specific list. I incorporate my content around what they need, show them how it can be done i.e. via video and then offer them the solution.

    If it's going to help them become a better marketer or solve something that would make their life easier, the process becomes a lot more simple.


    Originally Posted by Adrianhenry View Post

    Do you just increase the number of emails you send to the list? or decrease?
    Ideally send emails daily. Depending on how you're marketing to them, you'll always want to stand out from your competition, and once your subscribers see that, they'll expect to hear from you more consistently.

    They're opening for a reason. It's your goal as a marketer to find those reasons, take leadership and help them to get where they want. I'm telling you... the more you can help those that want it, the more you'll notice a big difference.
    {{ DiscussionBoard.errors[9727322].message }}

Trending Topics