What if you have ONE product?

by Eoon
8 replies
OK, here's the one question that I am left with after all the books and email marketing courses.

How to properly do it if you have one product on one subject and that's it?

If you are in internet marketing you can promote a FB case study this week and an ebook on optimizing a squeeze page next week...the list goes on and on...

Let's say that I only have a product about growing muscle - if I send out two emails a week talking about different subjects and this and that at some point people might think, "If there is so much to know and do to achieve what this guy is talking about, I don't want this because it must be so complicated and hard..."

I hope someone can relate to my question and, it's crucially important to us non-gurus...

Thanks
#product
  • Profile picture of the author radhika
    1. Talk about only growing muscle (instead of two emails/week, only one email per week) ... Do a search on google "growing muscle" . Go to web sites and note each topic/subtopic/highlighted points. Create one email from each of them by further research.

    2. Invite your subscribers to a open forum to participate/ask questions.

    3. Send these threads to subscribers once a week (if you don't have a topic)

    4. Review other affiliate products related to 'growing muscle' and send as emails once in a while.

    Just few ideas

    .
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  • Profile picture of the author Eoon
    OK, growing muscle might not have been the best example because it's broad...you can talk exercises, angles of lifting, equipment...

    My niche is very narrow and no other products on that, for starters.

    If it's so narrow and I talk about different solutions to a problem of let's say nail ingrowing it is confusing. You are pushing the idea of a simple solution and than talk about 50 different things.

    I hope I am getting the message over clearly...

    If I had the problem of ingrowing nails and if I had someone telling me one week that's because it's calcium, next week that I need eat more mango...I would get the impression that what's asked from me in the book is demanding...after 5 or 6 good emails you are pretty much just writing and hoping...
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  • Profile picture of the author discrat
    Originally Posted by Eoon View Post


    Let's say that I only have a product about growing muscle - if I send out two emails a week talking about different subjects and this and that at some point people might think, "If there is so much to know and do to achieve what this guy is talking about, I don't want this because it must be so complicated and hard..."

    I hope someone can relate to my question and, it's crucially important to us non-gurus...

    Thanks
    I can personally attest that when growing muscles many guys start to attract the opposite Sex opening a whole slew of other products to help these guys with this problem

    My point is cross pollinate into other genres.



    - Robert Andrew
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    • Profile picture of the author Eoon
      growing muscles is just an example I explained later on that it's a much "narrower" product like ingrown nails...
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      • Profile picture of the author Dmitrius
        It's hard to give advices without any details but...

        As far as I can see around - if you want big money - either you make people buy different products from you or you make people buy the same product many times.

        Maybe you can change your product a little bit to get recurrent monthly payments?
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        • Profile picture of the author JohnMcCabe
          Is this your product, or are you acting as an affiliate?

          If it's your own product, is their a way you can make it into multiple products (like beginner, intermediate, advanced)?

          If there truly is only one product in this very narrow niche, without the possibility of adding another, about the only strategy left is going for the sale and moving on.

          Your instinct about promising a simple solution, and then using weekly (or more) emails to make it more complicated is a sound one.

          It's one of the drawbacks of ultra-narrow, "desperate buyer" niches. You can't win for losing. Either you make a sale of a product that works, and lose your best prospect, or you make a sale of a product that doesn't live up to your billing and blow the trust you built up when you start plugging another product. Which, if you are truly correct, there isn't anyway.

          Unless you're willing to start throwing mud against the wall (promoting random, loosely related products), you're in kind of a one-and-done situation. Build a sales process for your one product, tweak it with testing until you optimize it, then focus on moving people into the pipeline.
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  • Profile picture of the author Shaolinsteve
    Originally Posted by Eoon View Post

    OK, here's the one question that I am left with after all the books and email marketing courses.

    How to properly do it if you have one product on one subject and that's it?

    If you are in internet marketing you can promote a FB case study this week and an ebook on optimizing a squeeze page next week...the list goes on and on...

    Let's say that I only have a product about growing muscle - if I send out two emails a week talking about different subjects and this and that at some point people might think, "If there is so much to know and do to achieve what this guy is talking about, I don't want this because it must be so complicated and hard..."

    I hope someone can relate to my question and, it's crucially important to us non-gurus...

    Thanks
    Once you have solved that area for subscribers, you can consider surveying them, segment that list and then expand out to areas that they are also interested in getting help with.
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  • Profile picture of the author khansaccounts
    Originally Posted by Eoon View Post

    OK, here's the one question that I am left with after all the books and email marketing courses.

    How to properly do it if you have one product on one subject and that's it?

    If you are in internet marketing you can promote a FB case study this week and an ebook on optimizing a squeeze page next week...the list goes on and on...

    Let's say that I only have a product about growing muscle - if I send out two emails a week talking about different subjects and this and that at some point people might think, "If there is so much to know and do to achieve what this guy is talking about, I don't want this because it must be so complicated and hard..."

    I hope someone can relate to my question and, it's crucially important to us non-gurus...

    Thanks
    Eoon, it doesn't matter that you have only one product and dont want to share again and again with your list. You can go for other affiliate products with same niche you have and can offer to your list. In this way your list will be in touch with you and you will get results too.
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    Regards,
    Mukhtiar Ali Khan Internet Marketer

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