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Call Center Email List Question

by JNAssociates
4 replies
I am an owner of a call center and we close hundreds of accounts in my room a month. We do B2B and earn business in the form of land lines, internet, T1's, TV, web-hosting and many other related products that the customer may have with there service provider.

However, we send out thousands of quotes a month through email and I was wondering would it be legal to market them related items such as cloud based products and services?

When other promotions become available, I also want to inform the customers of the updated incentives, etc.

Is this legal if I have an opt out form on the email or do customers generally need to "opt in" to receive marketing emails? If it helps, the customer is requesting a quote for there voice, data and it services. I am new to this form of marketing so thanks in advance to any helpful information.
#call #center #email #list #question
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  • Profile picture of the author radhika
    May be while you are sending invoices you can add a note/link explaining that if they are interested in they can enter their email address in the link provided to get emails from you.

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  • Profile picture of the author jamesfreddyc
    You will still need to be in compliance with CAN-SPAM act. CAN-SPAM Act: A Compliance Guide for Business | BCP Business Center

    The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
    I wouldn't comment on whether or not if what you want to is legal. You should seek professional legal counsel.
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  • Profile picture of the author Jack Gordon
    Again, you may want to consult legal counsel on this just to be safe.

    However, if you are sending quotes by email, I would consider doing something like this...

    In email: "To view your quotes, please click this link"

    On page: "To verify your identity and show you your quotes, please enter your email address here"

    And, the fine print: "By entering your email to view the quotes we have provided, you are consenting to receive additional, related offers from us in the future. You can always opt out, blah blah"

    The way I understand it, something like that should keep you safe.
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  • Profile picture of the author Katie Watters
    You should check with applicable sending legislation.
    For the US, take a look at CAN-SPAM and for Canada, you need to look at CASL.

    Within the CAN-SPAM legislation you can send cold emails however, you do need to provide an opt-out along with a few other aspects.

    Hope that helps!
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