Want $470 or $1,940? Convert them into Buyers
Hey y'all, just here to prove a quick but valuable point on,
"Low-cost entry points" or "converting freebie seekers into buyers"
I am aware most of you promote affiliate products instead of your own so I will
try to adjust my example towards that.
In my experience it is x1000 times better to sell a low-cost product
[perceived as little risk] to your list instead of a higher end product $50+
but instead sell a product that is $10 or less and lead to the higher end products.
So i'll kick you two scenarios,
Scenario #1:
1) You brought 1,000 unique visitors to your affiliate sales page.
2) The affiliate sales page converts at 1% @ a $47 product.
3) You receive 100% commission
4) Total revenue earned = $470
Scenario #2:
1) You brought 1,000 unique visitors to a low-cost product sales page
2) The $10 (or less) product converts at 10% [normal for a VSL page for low cost product]
3) 100 people bought the $10 product resulting in $1,000
4) 100 people are immediately shown an up-sell sales page which is your affiliate product
5) 20% purchase the up-sell which is $47
6) Total Revenue earned= $1,940
================================================== ==============
This can easily be done if you are mostly an affiliate too. Create a low-cost product based on the affiliate product you want to promote and create a small report or something that is related to the affiliate product and use that as the entry point to the affiliate product of your choosing.
Hopefully you all don't get too hung up on the numbers in the example I was just trying to portray how important it is to convert people into buyers FIRST then lead them into high end products.
PS- I would love to hear opinions on this subject if you have any.
PPS- The source for the 20% conversion on the up-sell is taken from my own data, frank kern's, and dan kennedy.
The source for the 10% conversion on the $10 product is taken from my data and Ryan Diess's
"Low-cost entry points" or "converting freebie seekers into buyers"
I am aware most of you promote affiliate products instead of your own so I will
try to adjust my example towards that.
In my experience it is x1000 times better to sell a low-cost product
[perceived as little risk] to your list instead of a higher end product $50+
but instead sell a product that is $10 or less and lead to the higher end products.
So i'll kick you two scenarios,
Scenario #1:
1) You brought 1,000 unique visitors to your affiliate sales page.
2) The affiliate sales page converts at 1% @ a $47 product.
3) You receive 100% commission
4) Total revenue earned = $470
Scenario #2:
1) You brought 1,000 unique visitors to a low-cost product sales page
2) The $10 (or less) product converts at 10% [normal for a VSL page for low cost product]
3) 100 people bought the $10 product resulting in $1,000
4) 100 people are immediately shown an up-sell sales page which is your affiliate product
5) 20% purchase the up-sell which is $47
6) Total Revenue earned= $1,940
================================================== ==============
This can easily be done if you are mostly an affiliate too. Create a low-cost product based on the affiliate product you want to promote and create a small report or something that is related to the affiliate product and use that as the entry point to the affiliate product of your choosing.
Hopefully you all don't get too hung up on the numbers in the example I was just trying to portray how important it is to convert people into buyers FIRST then lead them into high end products.
PS- I would love to hear opinions on this subject if you have any.
PPS- The source for the 20% conversion on the up-sell is taken from my own data, frank kern's, and dan kennedy.
The source for the 10% conversion on the $10 product is taken from my data and Ryan Diess's
2015 - my year of breakthrough!
The best thing you can do is put yourself out there.
The best thing you can do is put yourself out there.