10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Outsourcing - finding it way too hard

by Eoon
8 replies
OK, it's a new year again and I am still doing 95% of my work.

At least once a day, a thought comes to my mind, "If I only had one or two more of myself..."

This year HAS to be THE ONE when I take it to the next level, but how do you really let go? And until I do it, this is still a job, not a business.

Most of my work is writing, and it's about things that I know to the core.

And it's not all in my head - last year I hired one of the most renowned copywriters to "re-vamp" my copy and paid top dollar.

Guess What?

His copy cut my conversion % in half. And English is not even my first language.

Here is the key - my copy and my emails are my salesmen. If I owned a tie shop, would I bring in someone from the street and told them, "Here, these are ties, sell them..."

Do I take someone under my wing and train them?

I have zero idea how to get unstuck.

I hope somebody can relate and share...
#finding #hard #outsourcing
  • Profile picture of the author Badassbro
    What exactly is your problem?

    Lack of copywriting skills?

    Or lack of a process for outsourcing?

    What's your goal?
    Signature
    Blog Post: Are You Spinning Your Wheels?
    {{ DiscussionBoard.errors[9792278].message }}
  • Profile picture of the author ghost209
    try other copywriters until you find one that works well for you. Then use him again and again.
    If someone doen't work out well, move on quickly and get over it.

    just because someone is a reknown copywriter doesn't mean that they are going to be great in your niche.. Plus even the best copywriters have off days and don't have a perfect batting average
    {{ DiscussionBoard.errors[9793755].message }}
  • Profile picture of the author markeeter
    I don't think you can completely outsource it any time soon, but you can hire 3-4 copywriters and see how well they work for you. Select the ones you like best. The ones who seem to be getting it best, and then you'll need to train them to work like you do. It may take some time, but I think you may be able to take a break every now and then.

    Although review their posts before forwarding them to your customers.
    Signature

    Having Email Deliverability issues?
    Head off to Winning Email for a free checkup!

    Looking for a freemium Social Media Manager?
    You may wanna check out DoSocial

    {{ DiscussionBoard.errors[9794468].message }}
  • Profile picture of the author littledan
    If you are looking for a good copy writer I can recommend Jason Clegg who has written a lot of content for me over the past few years. You can find him at Convert With Content - Small Business Web Marketing
    Signature

    Learn how to make more money while working less with high ticket commissions and a top tier business! > www.22s.com/242161 <

    {{ DiscussionBoard.errors[9794748].message }}
    • Profile picture of the author Eoon
      thanks everybody, some very good insights...I guess I'll have to work some more to achieve a certain level of income to afford experimenting, finding the best and scaling up while keeping an eye on my ROI

      '15 is THE YEAR
      {{ DiscussionBoard.errors[9795880].message }}
  • Profile picture of the author wfletch24
    This is a tough one. It can be hard to let go when you are doing something well. The key thing will be transitioning into a management role. Yes the first time someone does your work for you it won't be how you would have done it and it won't be perfect. But as you manage them and coach them you can get them close to your level. A lot of it will come down to communication. Giving them very clear instructions of what you are looking for and expect of them. Let them know that you have a working formula and you want to build on what is already working.
    Signature
    {{ DiscussionBoard.errors[9796076].message }}
  • Profile picture of the author fulfilledlife
    It is very hard to find good a copywriter who will take time to learn what your business is about and who will be able to write your email as if you wrote them.

    It will either be too expensive or too hard to find.

    That's why almost all known successful online business people, all poses skills to write great copy, because it is necessity.
    Signature

    Try not to become a man of success, but rather try to become a man of value - Albert Einstein

    {{ DiscussionBoard.errors[9806426].message }}
    • Profile picture of the author JohnMcCabe
      There may be a mindset issue here, one I do understand.

      You said you hired one copywriter, and when the conversions were down, you went back to doing your own.

      One of the things you have to come to grips with when looking at using outsiders to help you scale up is that there will be things they never will do as well as or better than you. But that's not the point.

      You said that your copywriter's conversions were half of yours. So two equal copywriters together would equal you. And three would put you ahead of your own individual results, which is what you were after, right?

      What if, after training and testing, you could get them producing copy that converted 75%,80% or 85% as well as yours? Would you not be further ahead, as long as what you paid them allowed you to maintain acceptable margins?
      {{ DiscussionBoard.errors[9806868].message }}

Trending Topics