When is it worth to start sending emails to your subscribers?

15 replies
When should I start to build a relationship with subscribers? I have very few subscribers on my list(12), is it worth to start sending emails or should I continue to collect emails?
#emails #sending #start #subscribers #worth
  • Profile picture of the author Shaolinsteve
    Originally Posted by Tony Palus View Post

    When should I start to build a relationship with subscribers? I have very few subscribers on my list(12), is it worth to start sending emails or should I continue to collect emails?
    Tony,

    You'll want to start building relationships which each and everyone of them. Take the effort to send them a personalized email via another email account of yours and try to connect with them.

    Extract the emails from your AR and see if they are also connected on Facebook. You should be building connections with each and everyone right out the gate.

    There must have been a reason why they signed up to you in the first place. So make the effort to work with them, build your content around them and give them what they need.

    It doesn't all have to be free, but you need to build authority by delivering the value, showing them that you're there to help them (leadership) and they'll start looking up to you as the guy who knows what he's talking about.

    When you're in that position then taking actions and making sales becomes easier. Everyone's in a different position and you need to consider this. Some people might have just sold their house, sold their business and looking to invest online.

    I've had people pay me $1,000 after a 30 minute call, and have known others to pay $15,000 to get the best out of a business model. You'll never know what that customer value is worth until you make the effort to get to know them, find out what they need help with then go from there.
    {{ DiscussionBoard.errors[9803599].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by Tony Palus View Post

      When should I start to build a relationship with subscribers? I have very few subscribers on my list(12), is it worth to start sending emails or should I continue to collect emails?
      Yes and yes.

      There are at least a dozen people who actively told you they want to hear from you.

      They may have a hard time understanding why you are now ignoring them. Imagine how special you'd feel if you asked for more content from somebody and they told you you had to wait until it was worth it to them to do so.

      You start emailing and building relationships the moment you get your first subscriber. Anything else, unless disclosed up front, is disrespectful.
      {{ DiscussionBoard.errors[9803666].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Tony Palus View Post

    I have very few subscribers on my list(12), is it worth to start sending emails
    Yes - it's late. Start today, not tomorrow!

    Each person who subscribes needs to hear from you on the day s/he subscribes, and again either the next day or the day after that, and then at whatever regular intervals you've explained they'll hear from you ("expectation setting"). So that they have no chance to forget who you are, and so that your name as the sender makes them want to open the email ("branding yourself").

    It's about continuity. That's what determines the strength of the relationship you build with your subscribers, and that, in turn, is what determines your income.

    http://www.warriorforum.com/main-int...ml#post6123982


    .
    {{ DiscussionBoard.errors[9804316].message }}
    • Profile picture of the author Tony Palus
      Thank all of you!
      So it looks like that I have to start building relationships with them right now. It is good that I asked it now because I wanted to wait after I would have 50 subscribers. I am going to send them some tips in my niche, others' stuff that inspired me and obviously my stuff.
      {{ DiscussionBoard.errors[9804468].message }}
  • Profile picture of the author teeowl
    It seems you are talking about broadcast messages... right? I am not a fan of broadcast messages. I prefer auto-responders messages instead.
    Signature

    2015 - my year of breakthrough!

    {{ DiscussionBoard.errors[9804463].message }}
  • Profile picture of the author KingServers01
    You have subscribers which means there are people who already want to hear from you so start emailing, they dont know how many subscribers you have but they will know that you are active.
    Signature
    Managed & Unmanaged VPS Hosting & Dedicated Servers
    Europe & USA by King-Servers.com
    {{ DiscussionBoard.errors[9804627].message }}
  • Profile picture of the author hcaimoi
    Yes, you can send emails once you have collected. But from my experiences you must send when your subscriber 'up'. That means your email may be read more. If they received yours email at night when they get up, they may mark all as read in the morning. So your email can't be read.

    We often use schedule to do that
    {{ DiscussionBoard.errors[9805491].message }}
  • Profile picture of the author Chris Kipson
    You can start immediately. In fact, you should start as soon as you have your first subscriber. You don't want them to forget you and then look at your emails thinking that it's just spam. Also advice on your emails, make it sound personal. Make it seem like you are talking to each and every one of them. Your emails doesn't have to be professional, make it conversational and friendly, but also make sure it has information they'd want.
    Signature

    Gone ice fishing for the winter

    {{ DiscussionBoard.errors[9805540].message }}
    • Profile picture of the author discrat
      Hey Tony,
      You need ( by yesterday actually ) at least 5 follow ups already in place. Should do these before you start promoting.

      And I would not stop until you are at least to 100.

      Start building a relationship with them today !!



      - Robert
      {{ DiscussionBoard.errors[9806098].message }}
  • It seems you're worried about wasting emails, right?

    If I start sending emails to 12 people rather than 50, then I'm wasting content on very few people.

    Leverage.

    Every email you send to 12 subscribers, is an email that can be archived to send to 50 subscribers at a later date.

    No email is wasted.

    Every email you write, that is sent as a broadcast, should then be put into an autoresponder sequence that goes out to all new people who enter your list at a later date.

    When you think along those lines (no email is wasted and can be used again) -- you'll then see that every email written, is never a wasted email no matter how many people it was originally sent to.

    Hope that makes sense?
    Signature
    Strong Men and Women put themselves in harms way
    for the freedoms weak people give away for safety
    {{ DiscussionBoard.errors[9808219].message }}
    • Profile picture of the author Tony Palus
      Ok, I am starting with sending emails, but because I am new to email marketing. Are email templates necessary if I am selling nothing? I am only going to promote my or others articles and some information within niche. In my email inbox, I can see that many bloggers aren't using templates, only plain text. And also many templates are created for sellers.
      {{ DiscussionBoard.errors[9808749].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Two things you could possibly be unaware of, Tony, if they help ...

        (i) You can monitor open-rates only from emails sent and opened in HTML-format, not those sent in plain-text;

        (ii) Many autoresponder services, as a default, send your outgoing email in both HTML-format and plain-text: the users will open whichever version their own email client software has been instructed to open as its default/selection, and they won't see that you've sent both.


        .
        {{ DiscussionBoard.errors[9809088].message }}
  • Profile picture of the author michaelwilding
    And building on what Alexa put in her last post, a lot of people will be sending HTML emails that are completely white and so look like plain text emails in order for them to track open rates
    {{ DiscussionBoard.errors[9809109].message }}
    • Profile picture of the author Tony Palus
      Oh, thank you again! I understand templates now and created clear HTML template with just text.
      {{ DiscussionBoard.errors[9809435].message }}

Trending Topics