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How do you actually send a sales pitch?

by ItsMeZac
8 replies
Hey. I have been reading warriorforum for the past 6 months and bought some ebooks. However, I want to dive into affiliate marketing and have so far created a blog. I have about 1500+ emails in my "list".

The problem is I have no idea how to actually sell something through and email?

Is there any good reading material or personal advice on how to actually sell a product through "the list"?

Thanks
#pitch #sales #send
  • Profile picture of the author James Druman
    Hmmm...You didn't buy this list, by any chance, did you?
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    • Profile picture of the author ItsMeZac
      Originally Posted by James Druman View Post

      Hmmm...You didn't buy this list, by any chance, did you?
      No. I actually built this list over a period of 7 months through another website I had. I know its a little for that long period.

      My latest website covers the same niche though. So I figured the users are still viable.

      I just never knew how to actually pitch a sale.
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    • Profile picture of the author ecommercewidgets
      Is your list's members targeted?

      For example, all members of your list are Gibson guitars fans. So you can easy offer them Gibson guitar parts or repair service.

      if your list isn't targeted - forget about it. It's very hard to sell "something" to "somebody".
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  • Profile picture of the author Chris Lee
    Try doing something similar to AppSumo's emails.

    Identify the customer's problem and ideal solution, then start the email by telling a success story about someone who had that problem then fixed it by using the product.

    Then pitch the product at the end of the email.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by ItsMeZac View Post

    How do you actually send a sales pitch?
    Originally Posted by ItsMeZac View Post

    I want to dive into affiliate marketing
    If you want to be an affiliate marketer, why would you want to send a sales pitch to anyone?

    I've been making my living from affiliate marketing for many years, and never sent anyone a sales pitch. The job of an affiliate is to send targeted traffic to a vendor's/merchant's sales pitch on the strength of a recommendation (to go there and look). That "strength" comes from the relationship you've built with your subscribers, and the extent to which they trust you.

    Affiliates don't sell: we pre-sell.

    Originally Posted by ItsMeZac View Post

    The problem is I have no idea how to actually sell something through and email?
    Here are a couple of posts/threads which might get you oriented: they cover the basics of exactly what you're asking about ...

    What are the essential things to know about list building?

    Lists: How Long to Presell - Averages


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  • Profile picture of the author James Druman
    What is the niche? What kind of content is on the site?

    Why did they sign up for the list? Was there a premise? Did you set any expectations?

    Selling to your list all depends on the standard you set and relationship you build leading into the sign-up.

    If you haven't emailed the readers in a long time and they're not expecting an email, many wont know who you are and why you're messaging them. You can send a restarter email to try to wake some of them up - a hail mary, so to speak - but you may get quite a few opt-outs and even some complaints.

    If you think they'll remember you, a more subtle buildup to mentioning your new site, with a few emails to re-engage first, might be a better strategy.

    To answer your question, though, the master of selling via email is Andre Chaperone. Look up his material if you want to learn the craft.

    Personally, and this is something I learned from Jon Morrow rather than Andre, I take a low maintenance approach and just send an email when new content goes live. My readers like the content enough that they're thankful for the updates and sign up just for that reason.

    In this case, the selling goes on at the site.

    The email list just keeps them coming back.
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  • Profile picture of the author Andy The Copywriter
    I don't get the question.

    You send them an email that has a link to a page with a buy button on it.

    If the copy is good, and the offer is good, you will make sales...
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    • Profile picture of the author JohnMcCabe
      How do you actually send a sales pitch?

      You enter the copy in the email program, double check the settings, and hit send.

      Even sending recommendations the way Alexa describes is a sales pitch in a manner of speaking.

      You could do the "hero story" thing, as someone above described. Some people even think making up such stories is ethical. I'm not one of them. Especially in the typical IM niches, where bad advice (products) can really screw up someone's life.

      It really does boil down to giving people enough information about something they want or need in order to make an informed decision that trading some of their money for your solution is the right move.

      Regardless of the exceptions that make headlines, most people are not stupid. Tell them what you have. Tell them what it will do for them. Tell them what it will take for them to get it. Give them the means to take action, whether it's a buy button or a link to a vendor's sales page.

      It really is that simple...
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