What Are Your Top 5 Tips for Email Marketing

16 replies
If you are a frequent visitor to this forum you would know that in so many threads related to IM discussions, the one overused statement must be 'The Money Is In The List and how important list building is for the successful marketers. These marketers sharing their success stories in IM never failed to acknowledge email marketing as one of their best monetization methods to make real money online and is such a valuable asset to them in their business growth.

While we already know that list building ought to be started on Day 1 by anyone who has an online business, I have not seen many successful marketers share some of the best email marketing tips they used. I thought by starting this discussion, we can hear some contributions from people who have found success in email marketing. So if you have any good tips to share feel free to post them here in this forum. If we can hear 5 top tips successful marketers used that would be great. If not just share a few that stand out for you in many of your email campaigns. Thank you in advance for sharing with us.

My Top 5 Tips for Email Marketing are.....
#email #marketing #tips #top
  • Profile picture of the author JohnMcCabe
    1. The object isn't to build the biggest list. The object is to build the most profitable one. This means using your whole process to attract your ideal prospects and eliminate the rest.

    2. Email is a two-way communication channel. Treating it like a one-way medium like TV commercials or sales letters sent by postal mail is a mistake, as you cut yourself off from valuable feedback.

    3. Remember that building a list is just part of a process. Many marketers treat getting traffic, getting opt-ins, and sending emails as unique entities. They are not. You get the best results when the entire process flows, and people get what they expect to get.

    4. Remember, you may be sending email to "a list", but the people on that list are getting your emails in a very personal space. Communicate one-to-one, remembering that there is a living, breathing human being on the other end of that email address.

    5. Above all, remember that ethical email marketing is permission based, and that that permission can be withdrawn at any time, for any reason.

    How's that for a start?
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  • Profile picture of the author federal06
    1) Make sure that the content of your list pertains to and closely associated with your business or the theme of your site.

    2) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site.

    3) Provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your list.

    4) Provide fresh and new articles that can provide new information to your subscribers

    5) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don't take them off your list and keep sending them your e-mails, you are now sending them spam mail.


    God Bless!!
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    • Profile picture of the author Michael Shook
      1. Grow your own lists as opposed to buying addresses.

      2. Use a professional autoresponder company right from the beginning. Make sure whichever one you use is not sticking a link to their service in every email you send. Or worse yet, an affiliate link for something else entirely.

      3. Use the spell checker function from your A/R company. Send yourself a test message, to fix any additional errors the spell checker does not find.

      4. Write in your own voice, instead of copying and pasting emails from anyone else. Sample emails are often provide in affiliate promotions, don't use them, word for word.

      5. Don't say things that are not true. if you do not know something for sure, do not write about it as if it was true.

      Bonus 6. Use your social media links in your emails. And send links to posts you make in places in those emails where you are building relationships.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Michael Shook View Post

        3. Use the spell checker function from your A/R company. Send yourself a test message, to fix any additional errors the spell checker does not find.
        I just want to add a sentence to this one.

        "When you receive the test email, click any links to make sure they work and go where you intend them to go."
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  • Profile picture of the author TakenAction
    1) NO PLR CRAP. You want your list to love you and be waiting until you promote a product to them so they can buy it? Give them AMAZING content. Especially when you give them the free offer. It literally sets the tone for the whole relationship.

    Would you keep looking out for emails from someone who have you a crap un-actionable free offer?

    Would you be excited and [at the least] very curious about the list owner's paid products if they gave you a free offer that was amazing and directly helped you compared to other people's crap?

    2) Quality traffic source. The media source you will use to build your list is very important. I'm sure distribution sources such as clickbanking and others can build your list fast but will it build a list full of subscribers who will buy from you? Most of the time, no.

    3) THE WHOLE FUNNEL. Majority of list builders build a list and promote affiliate products, there is nothing wrong with that but I'll give you a much more profitable way but involves much more work. Create your own products and have each one lead up to a higher priced product that makes the "core" product more efficient and quicker to get the desired core results.

    Example: $10 product> $47 core product> $97 up-sell [makes $47 core product more efficient] > $997 high ticket product that is basically a "Done 4-U" version of the $47 core product.

    4) Low-cost; No-risk front end product. This can achieve such numbers as 8%-12% conversion rate if done right. But hey, that's not how you will make good money. What it is meant to do is create buyers. From the moment that they bought that $10 product from you, they are x8 to x10 more likely to purchase higher costing products from you more often. Turns "freebie-seekers" into buyers.

    5) Segmentation & Dynamic content. I learned this from Frank Kern. Basically Track everything and let's say someone opens an email and clicks a link in the email that leads to free content on writing a better higher converting sales copy. That means that person is interested in that subject. Then the next day you send an email to your list that leads to a page of free content on sneaky NLP copywriting tips. A person in the list clicked and read the content on that subject so obviously they are interested in that topic.

    Keep sending content emails that concentrate on specific subjects that all revolve around one core subject. Basically this method gathers a higher percentage of your whole list that is interested in these different sub-topics that revolve around one core topic.

    Then simply promote that one core product that has all those sub-topics in it and basically what you have done is created a higher interest in the core product than you would have otherwise giving only content on one topic rather than multiple sub-topics revolving around the core topic product.

    I apologize that was hard to understand ;P kind hard to explain.
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    • Profile picture of the author rseigel
      Originally Posted by TakenAction View Post

      1) NO PLR CRAP.
      That seems to be a very broad statement.

      What makes you say that?

      Don't you think it just might be a good option for those starting out to get their feet wet? PLR does mean you can do anything you want with it after all so it's pretty easy to change it up.

      I agree originality is important. We're all working on something (myself included) all the time. I've used PLR and MRR to teach myself some best practices. I just think PLR and even MRR has it's place.

      Am I wrong?
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      Cheers,

      Ron

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      • Profile picture of the author TakenAction
        Originally Posted by rseigel View Post

        That seems to be a very broad statement.

        What makes you say that?

        Don't you think it just might be a good option for those starting out to get their feet wet? PLR does mean you can do anything you want with it after all so it's pretty easy to change it up.

        I agree originality is important. We're all working on something (myself included) all the time. I've used PLR and MRR to teach myself some best practices. I just think PLR and even MRR has it's place.

        Am I wrong?
        I don't agree that it is a broad statement. A high majority of PLR ends up being content that is rehashed and sent around to thousands of others. So, in essence, it is content that is un-original and usually something that can be found with a 2 second Google search...

        Do I think it is an easy and fast way for newbies to get started? Yes. Do I think they SHOULD do that? NO.

        Let me ask you this.

        What is the point of selling a product to your list?

        My opinion my be different from yours but mine is to sell them something they CANT GET ANYWHERE ELSE. That is why I am selling it for hard-earned money my subscribers have. Something that ISNT rehashed information and something they can take action on.

        PLR content is notoriously known for being content that is old, re-hashed, un-original, and quite simply; crap.

        My whole point is I would rather create my own methodically researched content that is completely original.
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        • Profile picture of the author Peter Lee
          Thanks everyone for taking time to give your feedback on a very interesting topic.
          Some of the things I picked up worth summarizing here (not comprehensive but some that
          I think are important to take note)

          1. Build a profitable one, don't just make it big
          2. Email is a two-way communication (frequent emailing to subs)
          3. Content closely associated with your business
          4. Get your customers to trust you(build relationship)
          5. Provide new information to your subscribers
          6. Always make unsubscribe option visible in emails(protect your account-you are not spamming)
          7. Use a professional autoresponder (Aweber, GR )
          8. Write in your own voice, instead of copying others
          9. Quality traffic source.
          10. Create your own products
          11, Do Segmentation, track open rates
          12. NO PLR used

          Please feel free to add any more tips that you may have that you don't see here.
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  • Profile picture of the author jamescanz
    1) Mail often

    1) Highlight your gosh-darn personality

    1) Use boatloads of idioms and analogies

    1) Tell stories

    1) Craft at least an email a day
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    • Profile picture of the author JohnMcCabe
      Originally Posted by rseigel View Post

      That seems to be a very broad statement.

      What makes you say that?

      Don't you think it just might be a good option for those starting out to get their feet wet? PLR does mean you can do anything you want with it after all so it's pretty easy to change it up.

      I agree originality is important. We're all working on something (myself included) all the time. I've used PLR and MRR to teach myself some best practices. I just think PLR and even MRR has it's place.

      Am I wrong?
      There's a difference between "PLR" and "PLR crap" in my book.

      I see nothing wrong with starting with a well-written PLR piece (not as common as one would hope, unfortunately) and rewriting to add one's own personality and experience to create something original and unique to the individual.

      The people the poster was targeting don't do that. They find something, anything, usually something either free or cheap, slap their name on it, and use it as a come on for a subscription.

      The first would be "PLR."

      The second would be "PLR crap."
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      • Profile picture of the author Michael Shook
        Originally Posted by JohnMcCabe View Post

        There's a difference between "PLR" and "PLR crap" in my book.

        I see nothing wrong with starting with a well-written PLR piece (not as common as one would hope, unfortunately) and rewriting to add one's own personality and experience to create something original and unique to the individual.

        The people the poster was targeting don't do that. They find something, anything, usually something either free or cheap, slap their name on it, and use it as a come on for a subscription.

        The first would be "PLR."

        The second would be "PLR crap."
        I know for a personal fact there is good PLR out and about.

        There is a bunch of crap, articles that might even have been cutting edge in 1998 and are still available for sale or for free now. The quality usually depends on the ability of the writer and what they are writing about.

        In some markets its easy to write about interesting topics and in others it is difficult to find enough of a diversity of subject matter and keywords to write well on.
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  • Profile picture of the author Samfakroon
    My best habits in Email Marketing.
    Before I go to my habits, all above tips are very much important.
    1. Take your list as an individual person, more than marketing to your list write to your subscribers what you would like to be receiving, remember this is an individual human being.
    2. Use influential controversial subjects - this will increase open rate by 3 - 6 times, say unexpected things in the subject. " example Big Name Marketer is a liar, then content of mail make it light say things like I say he is a liar as he promised discount to end tomorrow but actually discount ends today.
    3. Another high conversion of content is using "Check this out" as a call to action rather than buy this now or other similar statements.
    4. Write daily, sometime marketing sometimes just getting to know your list. Its not necessary to promote a link daily.
    5. Be consistent, have a product you can trust on. Don't random daily with different products. Promote a beneficial product and have a sequence promote for a month at least minimum 2 weeks, before you jump to another product.

    Thanks
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    • Profile picture of the author Peter Lee
      Thanks for sharing your thoughts. These are very good tips to take away here. Most experienced marketers found that 80% of writing and design time should be spent on a compelling, engaging subject line and 20% on the rest of the content. So the tip here is to try to make the subject line stand out or rather, scream out 'READ ME NOW.

      Originally Posted by Samfakroon View Post

      My best habits in Email Marketing.
      Before I go to my habits, all above tips are very much important.
      1. Take your list as an individual person, more than marketing to your list write to your subscribers what you would like to be receiving, remember this is an individual human being.
      2. Use influential controversial subjects - this will increase open rate by 3 - 6 times, say unexpected things in the subject. " example Big Name Marketer is a liar, then content of mail make it light say things like I say he is a liar as he promised discount to end tomorrow but actually discount ends today.
      3. Another high conversion of content is using "Check this out" as a call to action rather than buy this now or other similar statements.
      4. Write daily, sometime marketing sometimes just getting to know your list. Its not necessary to promote a link daily.
      5. Be consistent, have a product you can trust on. Don't random daily with different products. Promote a beneficial product and have a sequence promote for a month at least minimum 2 weeks, before you jump to another product.

      Thanks
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Peter Lee View Post

        Thanks for sharing your thoughts. These are very good tips to take away here. Most experienced marketers found that 80% of writing and design time should be spent on a compelling, engaging subject line and 20% on the rest of the content. So the tip here is to try to make the subject line stand out or rather, scream out 'READ ME NOW.
        Not totally related, but might help some:

        500 Top-Tier Publishers Tell You What They Want from Content Marketers : @ProBlogger

        Has a nice section on creating subject lines.
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        • Profile picture of the author discrat
          I know it has been mentioned but I think it is definitely worth mentioning again and that is...
          learning to tells Stories and Engage people by doing this.

          Nothing can beat great storytelling and if you want to get better at gaining your Audience's ATTENTION then get better at doing this


          - Robert Andrew
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  • Profile picture of the author Benomar
    How about buying leads to a squeeze page or offer instead of buying solo ads. In this way i'm sure to get subscribers instead of clicks.
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