my twist on the confirmation email

A couple of years ago I was struck at how many people waste the opportunity that is presented to them on the confirmation email (for double opt ins).

Nearly everyone I signed up to essentially said thanks for subscribing here's your link. At the time I was rereading Cialdini's Influence (for probably the 30th time) and the notion of commitment and consistency kept going around my mind.

I put together the following draft shortly afterwards

Hi,

Thanks for visitong (www.) and requesting more information on .......

in a moment I'll show you how to get (freebie name) so that you can (benefit) and stop (pain trigger). but first

i hope you remember that i made three commitments to you

to help you overcome (pain trigger)
and (benefit)
so you can (effect)

those are my pledges to you

i think its only fair to warn you that i have some expectations for you.

take time out to read my emails
act on them and ask questions
and most importantly share with people you know who also (pain point)

If you are not willing to make that small commitment then please accept the (freebie) but know you are missing out on the support that comes with access to (fancy newsletter name).

if you are serious about (over coming pain point) then your declaration is:

i will read the emails
i will ask questions
i will act on information
i will help others

click here to confirm

Eric.

Its had a profound impact on open rates and engagement. Its been tailored more but thought I would share it and hopefully inspire someone.

What's your thoughts