I set search parameters of "No Opens since date" AND "Date Added is before date".
It returned a ton of users.
I'm now left with a ton of emails that appear not to have been active for 6 months.
However, I'm not confident Aweber's reporting is accurate.
I looked at a random sample of these names and their Email Opening history.
The 15 I checked were reported as having NEVER opened ANY of the emails sent.
Not even the very first autoresponder that delivers the opt-in 'bribe' that they initially signed up to receive.
I find that unbelievable considering that these emails are being added directly from Google Adwords for highly targeted traffic with clear buyer intent demonstrated through the keywords.
******* Anyone got evidence to support a conclusion that Aweber's Email Open reporting is simply not accurate?
The last thing I want to do is delete emails that are in fact active subscribers but are failing on the reporting.