Ecommerce - How do you learn about your customer demographics??

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Hey Warrior Nation,
I sell a line of products online that I have manufactured in China. The items that I import sell pretty well on both ebay and amazon. I'm in the process of building an ecommerce site (seems like the next logical thing to do, right?) on Big Commerce and I'm trying to string together a more sophisticated approach to my marketing.


I feel completely in the dark about WHO my customers are. How old are they? What's their average age? What's their annual income? Do they tend to live in urban or suburban areas? Do I sell more to men or women? No idea! I have no idea!


While I could look at the names and locations of the people who buy from me (to determine location, gender, etc), I'm interested in getting some deeper insights into the group of people who buy my products.


I think that this information is really going to impact the look and feel of my website. I want this level of knowledge before making decisions about color schemes, photos, etc, on my ecommerce site.


Is this just as simple as putting together a survey monkey survey and sending it to my customers with the hope that they'll complete it out of the kindness of their hearts? (or pure boredom).


What am I missing (other than a lot )? Is there another way to tap into this data?


Any and all thoughts are welcome. Thanks to all...


Lisa
#customer #demographics #ecommerce #learn

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