Does anyone actually break even with solo ads?

49 replies
Hi, I bought solos in the past but didn't have any luck. It's not like I didn't get any sales. It's just the sales wasn't enough to cover the solo ads cost. I want to know, does anyone use solo ads and break even with it? Which solo sellers that you bought from?
#ads #break #solo
  • Profile picture of the author James McAllister
    Of course there are people that break even (and more!) Why else would people keep buying them?

    Just like any paid advertising platform, there is a learning curve and it's not uncommon to take a loss early on. The ones who are successful using solo ads are the ones that constantly aim to improve.
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  • Profile picture of the author Brent Stangel
    I want to know, does anyone use solo ads and break even with it?
    The fortune is in the follow-up. Breaking even on the front is usually not the goal of most marketers.
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    • Profile picture of the author paulie888
      This is exactly the attitude you should adopt about solo ad returns. I know many people (especially newbies) have the natural inclination to just go for the 'quick kill', so to speak, but this is not the way email marketing works. You should realize that you are building a long-term asset (the list) that you can monetize again and again if you cultivate it properly.

      It's never about making a quick killing from one mailing to your list -- it may happen occasionally, but if you have the expectation that you're going to be constantly hitting the jackpot every time you mail, then you're going to be sorely disappointed.

      Originally Posted by Brent Stangel View Post

      The fortune is in the follow-up. Breaking even on the front is usually not the goal of most marketers.
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  • Profile picture of the author Elvis Michael
    I haven't tried solo ads, but as Brent stated, I would think the real benefit is to gather quality leads/signups and then profit later down the road.
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    • Profile picture of the author heavysm
      I must say, the way in which solo ads are taught has to be completely differentiated from traditional email marketing and list building.

      With solo ads you need a hyper aggressive sales funnel setup to pull in sales from your leads immediately. This is needed because those leads are on a ton of different lists and won't likely last a 7+ day autoresponder sequence to buy much more from you.

      This is why a lot of solo people have gargantuan lists which can only pull in a few hundred clicks per mailing. The aim is to pull in clicks with solo ads, rather than building a relationship or any of the other stuff most email traditionalists preach about (no judgement here, but that's literally how solo ads are).

      Many times with those aggressive funnels buyers will pull in more money than they had paid for the solo ad = profit. Breaking even would entail that the buyer got back his investment, let's say $50 for the solo, and they made $50 in upfront sales from their funnel.

      I don't want people to confuse email marketing with what solo ads have done to the email world. Largely because it's a different beast and so must be treated differently.

      Regular email marketing focuses on profiting from subscribers long term whereas solo ads pull in as much $$$ immediately which often reduces the lifespan of a single customer/subscriber.
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      • Profile picture of the author thedark
        Originally Posted by heavysm View Post

        I must say, the way in which solo ads are taught has to be completely differentiated from traditional email marketing and list building.

        With solo ads you need a hyper aggressive sales funnel setup to pull in sales from your leads immediately. This is needed because those leads are on a ton of different lists and won't likely last a 7+ day autoresponder sequence to buy much more from you.

        This is why a lot of solo people have gargantuan lists which can only pull in a few hundred clicks per mailing. The aim is to pull in clicks with solo ads, rather than building a relationship or any of the other stuff most email traditionalists preach about (no judgement here, but that's literally how solo ads are).

        Many times with those aggressive funnels buyers will pull in more money than they had paid for the solo ad = profit. Breaking even would entail that the buyer got back his investment, let's say $50 for the solo, and they made $50 in upfront sales from their funnel.

        I don't want people to confuse email marketing with what solo ads have done to the email world. Largely because it's a different beast and so must be treated differently.

        Regular email marketing focuses on profiting from subscribers long term whereas solo ads pull in as much $$$ immediately which often reduces the lifespan of a single customer/subscriber.
        So, solo ads are not good for long-term profits ? I never tried solo ads but I wanted to. Anyway, my only goals is to build long-term list for long term profits and business growth. Investing $50 to get out $50 is good, but you have to work for it and it does not seem scalable. Maybe you buy other solo ads that are not getting you $50. You need to send other stuff to good converting lists. In this case, I don't think $50 are enough to write a new sales page and few emails.

        I've build my list naturally, getting the leads from paid or organic traffic and sending 1-2 emails a month. It is doing good and there are long-term profits. I looked at solo-ads as a shortcut to grow the list and scale the business but it seems it is not what I thought.
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        • Profile picture of the author Crowsnest
          As a newbie I have recently tried four solo ad providers with a range of click counts and it is another case of climbing a learning curve. I did research the sellers and checked out their feedback and testimonials etc, but also as mentioned above there is lots of testing to do from our end, so it's not as easy as blaming vendors when we get poor results, it's definately not get rich quick.
          I found Youtube was a good place to start (simply search solo ads), as I figured untrustworthy vendors would quickly be found out through the power of social media.
          I have had good results from these early attempts, although not quite break-even, I have been pleased as a beginner.

          Brian B
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      • Profile picture of the author Sarevok
        There's a lot of solo ad heavy hitters replying in this thread.

        There's also a lot of negativity revolving around solo ads, because people don't understand the nature of the beast.

        The truth is that yes, you can easily break even with solo ads.

        I've bought a lot of solo ads, and I know a few here in this very thread have bought much more than me.

        But, in my experience, as Janek said, you need to know your end users.

        The average solo ad recipient, is the "get rich quick" type. They want to use YouTube, Facebook, and Google to make money.

        They're not interested in a business plan. Unless that plan results in them "getting rich quick". Get it?

        It's the "Walmart" test.

        If you presented 100 random people at a Walmart with your offer, would an overwhelming majority of that sample demographic be interested?

        If yes, your offer will work with solo ads.

        If no, you'll fall hard like Humpty Dumpty.

        So, give them what they want.

        Any more questions?

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  • Profile picture of the author himanuzo
    Originally Posted by Azlan.MY View Post

    Hi, I bought solos in the past but didn't have any luck. It's not like I didn't get any sales. It's just the sales wasn't enough to cover the solo ads cost. I want to know, does anyone use solo ads and break even with it? Which solo sellers that you bought from?
    Maybe you went to the wrong seller or you offered the wrong product.

    Before deciding to buy a solo ad, you need to read testimonials of many sellers.
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  • Profile picture of the author Brent Stangel
    Regular email marketing focuses on profiting from subscribers long term whereas solo ads pull in as much $$$ immediately which often reduces the lifespan of a single customer/subscriber.
    That depends on a lot of factors and assumes all solo ads and the people who buy them are the same.

    While I agree you should try to instantly monitize solo clicks, if done right with traffic from the right sources you can build a responsive, profitable list.
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    • Profile picture of the author heavysm
      Originally Posted by Brent Stangel View Post

      That depends on a lot of factors and assumes all solo ads and the people who buy them are the same.

      While I agree you should try to instantly monitize solo clicks, if done right with traffic from the right sources you can build a responsive, profitable list.
      Not all solo ads will be bad, but with how things are right this moment there is a tiny minority of solo sellers whose lists are from a variety of sources rather than 100% from solos.

      Having a funnel, meaning one with at minimum a low end front offer and upsell, can lead to a long term profit from the list so as long as the list isn't battered with solo ads like many solo ad sellers do to their lists.

      I think we'll agree thought that most solo ad sellers just send out solos to their lists, and only a minority of solo sellers sent out solos to their lists as part of a larger overall marketing strategy (they send out actual content to their lists as well).
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    • Profile picture of the author promarketer15
      yes you are right but not many people building list many people sending traffic direct to affiliate offer many people dont know how important it is to build email list
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  • Profile picture of the author ed08724
    When buying SOLO ads, or any traffic, you should send to your own squeeze page first so you are building a list. Your sales should just be used to offset the cost of the ad but will usually not cover the entire cost unless you have a super high converting offer that is well targeted. One thing you can try is to get a SOLO from a buyers list which will cost much more but might provide higher sales.
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  • Profile picture of the author TheProductReviewGuy
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    For me personally, I broke even with solo ads 100% of the time. Why? Because my squeeze page linked with the product I was selling.
    I had a squeeze page about SEO advice and how I ranked for a competitive niche. Once they subscribed to the list, they were redirected to a offer showing how to do keyword research the right way and how to profit from them.

    I managed to get a 600% ROI from that squeeze page and the solo ad I bought.

    The reason why some people fail to make a ROI when buying solo ads is that the offer has nothing to do with what they are selling. I once subscribed to a list where a guy showed us how he made $60 an hour on Fiverr. I was redirected to an offer about how to use PPD and YouTube the right way. It had nothing to do with the initial offer so it was a turn off. I doubt he had a good conversion rate.
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    • Profile picture of the author Samcollyer
      That's so true and a point that many people miss. Everything potential customers see must be tightly linked to what they originally saw.
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  • Profile picture of the author Rory Singh
    Originally Posted by Azlan.MY View Post

    Hi, I bought solos in the past but didn't have any luck. It's not like I didn't get any sales. It's just the sales wasn't enough to cover the solo ads cost. I want to know, does anyone use solo ads and break even with it? Which solo sellers that you bought from?
    I don't currently use Solo Ads. But I have friends that do & have found good sources that not only help them break even but actually make profit 'up front'.

    If anyone is struggling to 'convert' with solo ads, it's probably because they haven't tested the waters enough.

    Most people will try (1) method but quit way too soon before mastering that said method.

    If you are planing on using solo ads (or any Paid Traffic Methods), you should put aside $1,500 (or more) just to 'test' the waters.
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  • Profile picture of the author jfalxr
    I bought some traffic from funnel clicks (same as solos, just it comes from the sellers' funnel)..

    As if the question will you can break even from it? The answer is absolutely yes if you got these in your hands:
    1. Find good sellers
    2. Have a very solid sales funnels

    Even if you failed to break even, you still have the list. And the money is on the back-end offers
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  • Profile picture of the author Valuable Solos
    I do not break even when buying solo ads but I come very close (earn 70% back through sales usually). I get more money in the long run from selling solos and make more than I spent, in the end.
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  • Profile picture of the author TiffLee
    Not many "break even" on the front end. The majority of money is made within the sales funnel contained in the follow up e-mails

    That is why you should heed the advice to "test, test, test" your funnel and e-mails to make sure you are getting the best possible conversions.
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  • Profile picture of the author Mark Singletary
    Does anyone actually break even with solo ads?
    The sellers of solo ads do plus much more. Every single time.

    The buyers of solo ads, not so much as you can see from yours and others experiences.

    There is a lesson in there somewhere.

    Mark
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  • Profile picture of the author skyro
    There are people who break and continue to make money with solo ads but the key is finding quality solo ad vendors. The best way I see to do this is looking through facebook groups which soley based on providing solo ad testimonials. This way you can see what customers are saying about solo ad vendors if they are getting any sales, the opt in rates the amount of extra clicks etc. Go in facebook and search solo ad testimonials.
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  • Profile picture of the author MoneyDan
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    Originally Posted by Azlan.MY View Post

    Hi, I bought solos in the past but didn't have any luck. It's not like I didn't get any sales. It's just the sales wasn't enough to cover the solo ads cost. I want to know, does anyone use solo ads and break even with it? Which solo sellers that you bought from?
    People use that ideal to show they get "free leads". It comes second to the leads themselves. How much are you charging for the product?
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  • Profile picture of the author gcbmark20
    Hi,

    Here's where SO MANY people go wrong with buying solo ads:

    1. THEY EXPECT to make immediate SALES at the front end with their
    immediate front end paid offer/service.

    2. When they DON'T make any sales - they either give up or complain
    about solo ads altogether.

    3. They DON'T have an effective and compelling BACK END email
    campaign.

    4. They DON'T build highly targeted lists through a very specific FREE
    offer that leads people through a process that delivers EXACTLY what
    they are looking for.

    5. They BUY any solo ads GOING under the sun WITHOUT doing any
    proper research first into the QUALITY of those leads and how closely
    related those leads/lists/subscribers are their offers/funnel etc.

    These are only a few of the most common mistakes people make when
    buying solo ads.

    There are many more which is pretty SCARY considering that this issue
    never seems to go away!

    Of course the solo ad vendor should TELL YOU if they think that your
    offer/set up etc isn't best suited to their lists.

    But unfortunately there are SO MANY sellers out there who are only
    happy to take your money and then leave you broke!!!

    So it becomes a double edged sword in many ways.
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  • Profile picture of the author promarketer15
    Hi,there are a loot of people who are profiting and making money using solo as even me i can tell you from my experience once i buy solo ad for $40 and made $500 back... ..

    But if you are buying solo ads i'm suggesting you to create yourself unique landing page so you are different than other people because you are not alone who are selling to those people on list you are buy solo ad those people receive mails from many people every day but if you have landing page those people will look at you as an authority and you will have unique page so they will optin and many people will buy your offer but always promote offer thats pay more than $50 per sale....

    And when you will doing solo ads you need to buy 200-300 good quality clicks..
    You can buy solo ads on udimi.com
    and more other places you can google for solo ad sellers
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  • Profile picture of the author jasonthewebmaster
    Banned
    I sent 100 clicks from a solo ad to a direct sales page selling a $50 product and got 5 sales. So yeah people not only break even they make money. It's all about getting quality BUYER clicks to a quality landing page. you don't always need a squeeze page if the traffic is good enough.
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  • Profile picture of the author Jan Brzeski
    I think the problem most people face when buying solo ad traffic is not their funnel.

    It's not their followup either.

    It's a lack of understanding of the audience that they'll receive!

    You have to adjust your offer and approach to the solo ad crowd - which, generally speaking - is made up of people looking to 'get rich quick' and usually without large financial reserves.

    There are of course exceptions, dont get me wrong!

    But that's the majority.

    What always worked for me and what I always tell people that have a session with me to do is send people directly to a powerful, trial bizopp CPA offer upon opting in.

    I've generated profit from that (front-end!) many, many times.

    Then, when you add in followup profits... it's fun times

    All the best and keep pushing,
    Jan Brzeski
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  • Profile picture of the author rjd1265
    Money is in the list and follow up. simple as that.

    any money made on the list is a bonus.

    I only see the sales on a first run solo ad as how responsive the solo ad providers list is.
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  • Profile picture of the author mattyseo
    everything is based on how converting the list is when it comes to solo ads.
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  • Profile picture of the author EPoltrack77
    Thats just it. You need to keep track of the vendors you work with. Always start small.

    Use something like PPC to make sure your headlines and pages are converting.
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  • Profile picture of the author nanotrip
    There is always a way of getting good results but before trying a new method is good to ask yourself how much money you are going to be able to invest if any in the learning period? Its rare to have the desired results the first few shots.
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  • Profile picture of the author kylehonour
    From my opinion, solo ads are one of the most hyped means of getting traffic. If you go to an online marketing forum, affiliate forum, or a webmaster forum, solo ads are talked to the high heavens. People praise solo ads for their ease and effectiveness. They keep repeating the mantra of solo ads as a powerful traffic option.

    There are many e-books written talking about the advantages that you get if you use solo ads. It would almost seem that there's some sort of an online cult surrounding solo ads.

    People talk about it like it's the best thing in sliced bread. The reality is that if you believe this hype, you are probably going to lose money.
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    • Profile picture of the author discrat
      Originally Posted by kylehonour View Post

      From my opinion, solo ads are one of the most hyped means of getting traffic. If you go to an online marketing forum, affiliate forum, or a webmaster forum, solo ads are talked to the high heavens. People praise solo ads for their ease and effectiveness. They keep repeating the mantra of solo ads as a powerful traffic option.

      There are many e-books written talking about the advantages that you get if you use solo ads. It would almost seem that there's some sort of an online cult surrounding solo ads.

      People talk about it like it's the best thing in sliced bread. The reality is that if you believe this hype, you are probably going to lose money.
      Resurrecting a Thread to get Post count up ??
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    • Profile picture of the author Jill Carpenter
      Originally Posted by kylehonour View Post

      From my opinion, solo ads are one of the most hyped means of getting traffic. If you go to an online marketing forum, affiliate forum, or a webmaster forum, solo ads are talked to the high heavens. People praise solo ads for their ease and effectiveness. They keep repeating the mantra of solo ads as a powerful traffic option.

      There are many e-books written talking about the advantages that you get if you use solo ads. It would almost seem that there's some sort of an online cult surrounding solo ads.

      People talk about it like it's the best thing in sliced bread. The reality is that if you believe this hype, you are probably going to lose money.
      I'm sorry. I seem to have missed the part where you talk about actually using solo ads and what your personal results were with them.
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  • Profile picture of the author tyronne78
    If you're buying solo ads with the aim of just breaking even then you're not playing to win. Now there's nothing wrong with breaking even because you're building a list for free. But the goal should be to make a profit since that's what we are in business to do. The real money is always made on the backend.
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    • Profile picture of the author SiteNameSales
      The answer to the question might be another question: When do you begin to measure the results? It's helpful to keep in mind that may of the solo ad recipients are being bombarded by various offers on a daily basis. To enroll someone is one thing, but to have them purchase a product is quite another.

      But, in the end, that's one of the pluses of a solo ad investment. You can have these folks in your sales funnel for quite a long period of time. Maybe slim pickings to begin with, but over time the results can be very rewarding.
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      • Profile picture of the author sunshne721
        It is possible to break even with solo ads, but before you choose a solo ad vendor you need to do your research. Make sure that the vendor has fresh, highly targeted traffic and good reviews. I also recommend that you send the traffic to a squeeze page so you can capture their email and start building a relationship with them. Most of those people aren't likely to buy when it's their first time seeing the offer. That's why having a funnel in place is so important. It's the only way to truly make money for the long term.
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  • Profile picture of the author Randall Magwood
    There are alot of good solo ad sellers out there. Alot of people offer solo ad "rolodexes" which is relatively effective based on what you offer (in my opinion). What works for one person may not work for you.

    If you want to break even on solo ads, it's a mixture of product price point, solo ad price, and backend marketing. Backend marketing will be the fastest way to recoup your losses from solo ads - and eventually break even. So this will stop the losses. Not to mention any kind of free advertising that you do for your business also.
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  • Profile picture of the author nouvellevie
    A lots of things are involve. Funnels, squeeze page, traffic source, the offer, etc. On can not expect to be an expert after his first try. Here is a list of well know vendors.

    Free Solo List! - Jorge Delgado - Premium Solo Ads
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    Quality funnels & solo traffic
    http://gordsolo.com

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  • Profile picture of the author StevenCash
    One particular marketer I know of launches a brand new website roughly once every year, and along with that launch he pretty much carpet bombs every solo ad site he has access to (plus a lot of seo, video, ppc etc), spending upwards of 50k over the course of the year.

    As far as I know, for the last 3 years he has profited between 10 to 20k a month AFTER expenses earning him a nice profit. I'm also fairly confident that if he faces any rough patches, he will start keeping a closer eye on his ad costs (not just all or nothing) ...but in the meantime the hit everything carpet bomb approach is working for him.
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  • Profile picture of the author vohimanshu
    See, its quite difficult to fetch that converting list, but do try solo ads with good Jvzoo products.. I had a luck with that
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  • Profile picture of the author Tonny Robb
    This also is the question i want to ask. Thank you man!
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  • Profile picture of the author jordel
    the best way to break even as fast as posible is to have a full funnel in place... low entry product and upsells and a good follow up squence.. and then test and test...
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  • Profile picture of the author socialsite
    I would suggest getting on youtube and watching several videos on solo ads to see what most people think are the best ones to use. Also check out several forums to get there opinion as well. Then after getting a feel from several sources you can make a better judgement on your next one to test and use.
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  • Profile picture of the author Mattdawg841
    You are going to make sales upfront, but the whole point of a solo ad is to capture email addresses and grow your list so that you can follow up with and make more sales later after your list knows, likes and trusts you.

    When you do a solo ad, it's a cold lead. But if you go the extra mile to use them to grow you list, indoctrinate your list and then follow up with a sales offer, you will end up making more monies So I would definitely not take the solo ads at face value with how much you made up front.

    I hope that helps and good luck!
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  • Profile picture of the author SteveBowen4
    I'm still purchasing solo ads. Great traffic as long as you have a high converting lead magnet or offer in place.
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  • Profile picture of the author SteveBowen4
    Also don't only talk and search for Solo ads. there are plenty of other converting traffic sources. Just a few days ago I learned a new traffic source, but this time free method. You only need to explore, research and find out new ways to build email list and sell your products.
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  • Profile picture of the author iron1
    Originally Posted by Azlan.MY View Post

    Hi, I bought solos in the past but didn't have any luck. It's not like I didn't get any sales. It's just the sales wasn't enough to cover the solo ads cost. I want to know, does anyone use solo ads and break even with it? Which solo sellers that you bought from?
    I also buy solos in my niche and I do FB, and Twitter advertising. A lead can cost me up to $8 each but their value is more than triple that.

    I've had good ROI and bad ROI buying solo ads myself.Just got to know where the traffic is coming from and how the seller treats his prospects. Does he send them only solo blasts, or does he also send useful free content.

    Regards,
    Anthony
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