Email List-- What to do with it?

by pooner88 20 replies
Hey Guys - I'm completely new to this forum, and I have a general question if you guys could lend your expertise. I have done some research on my own but I can't really find a good answer.

I have an list (Name, email, phone numbers, address, and position in the company) for all Bank and Credit union executive contacts ( CEO, CFO, CRO, mostly C-level) in the US. I realize that is list is very valuable, especially to Bank advisory firms or Bank vendors, but I'm not sure how to market the list? Do I rent it to a third party to handle this, or do I just try to sell it invididually to each firm that would be interested?

Since there are about 6000+ Banks, and 6000+ Credit unions, this list has about 36,000 total contacts, with about 17,000 verified email addresses.

What do you guys think?

Thanks in advance!
#email marketing #email #list
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  • Profile picture of the author Ben Holmes
    Sorry to burst your idea, but such a list is practically valueless.

    You'd almost certainly be spamming them if you email them. Indeed, it will be difficult to email them - since most Autoresponder companies will refuse such a list.

    And any email program you use to blast out emails to such a list will most likely send them straight to their spam box.

    But perhaps someone else might have some ideas...

    Me, I'd forget about it...
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  • Profile picture of the author salegurus
    Like Ben said that list is about as valuable as TP...
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  • Profile picture of the author TiffLee
    The best idea for your list: place it in your computer's trash bin.

    Seriously.

    You are setting yourself up for a HUGE headache if you decide to send spam to 36,000 contacts.
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  • Profile picture of the author svsets10
    I actually came across a similar list of LOCAL buyers related to craigslist buy/sell things. I had about 10000 contacts and attempted to get them to opt-in through aweber. Result? Waste of time. Everyone is right, unless you can find someone else to sell the list to so they figure out the same lesson
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  • Profile picture of the author skyro
    Not the kind of list that holds any value. You need to develope a list in your niche , offer your subscribers quality content and build relationship with them. Become the go to guy for answers in your niche and offer products to them that you feel will help with their issues.
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  • Profile picture of the author MoneyDan
    Banned
    Originally Posted by pooner88 View Post

    Hey Guys - I'm completely new to this forum, and I have a general question if you guys could lend your expertise. I have done some research on my own but I can't really find a good answer.

    I have an list (Name, email, phone numbers, address, and position in the company) for all Bank and Credit union executive contacts ( CEO, CFO, CRO, mostly C-level) in the US. I realize that is list is very valuable, especially to Bank advisory firms or Bank vendors, but I'm not sure how to market the list? Do I rent it to a third party to handle this, or do I just try to sell it invididually to each firm that would be interested?

    Since there are about 6000+ Banks, and 6000+ Credit unions, this list has about 36,000 total contacts, with about 17,000 verified email addresses.

    What do you guys think?

    Thanks in advance!
    It's the same value as a phone book. These people will have no idea who you are, and they will consider any contact from you as spam. Create your own list.
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    • Profile picture of the author heavysm
      This reminds me of the time a friend who wanted to get into email marketing said he had a list of 10,000+ criminals and ex-convicts who had been recently released from jail, and he wanted to know how to monetize them...

      Shred, burn and delete. Then run away. Fast lol

      It was a joke of course (though i didn't ask him how he got the list - he did literally have those emails) the negative utility of actually trying to use that list, or any list of questionable acquisition for that matter, would likely outweigh any possible positive outcome one might hope for.
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      • Profile picture of the author smedia11
        I work for a large fortune 500 company and I end up on lists like this all the time. (I imagine they somehow mine the company directory.)


        They way those people attempt to market to me are either cold calling or personalized emails.


        Offers range from office phone systems to computer software.


        I don't make purchasing decisions for my firm (I consult only) so its wasted on me, but who knows if you are intent on pursing this list maybe you make a few high end sales if you can figure out what to market.


        Hope that helps.
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  • Profile picture of the author Steve B
    Originally Posted by pooner88 View Post

    What do you guys think?

    Pooner,

    There is nothing ethical that you can do with the list. The owners of the email addresses you've gotten did not opt in to your list. You don't have their permission to send them communications. And chances are very good that they don't want to receive your advertising.

    Put yourself in the recipient's shoes. Would you like your personal contact information to be used by some random person to fill your inbox with offers that you don't want?

    No only that, you are bound to have your email account shut down if you try to send out a bunch of offers, especially when those people on the receiving end report you for spamming them.

    What kind of offer can you send to bank executives that is going to make you money? Those people are hounded all the time. They don't want to be bothered and probably won't even open your email.

    Finally, most of the reputable email senders won't allow you to just upload a large list of email addresses that you can't prove have opted in to your list. They know that huge lists almost certainly mean mass email scrapes of the Internet. They are wise to the tactics of serial spammers.

    Your best option is to delete the list from your computer and learn how to do ethical email marketing to targeted audiences that actually want what you have to offer!

    The best to you,

    Steve
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    • Profile picture of the author Alexa Smith
      Banned
      Rarely, if ever, has there been such uniformity of response to a question asked in this forum. Sorry, but for all the reasons explained above, please put me down as another "throw it away" vote.

      .
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  • Profile picture of the author abhayhendre
    First question - where did you get this list?
    Second question - why did you get this list?
    Third question - How did you get this list?
    If you've built this list by yourself then you have nothing to worry about (but I'm certain that you didn't build it yourself).
    If you downloaded this list from a black hat forum or shareware site or something like that, just hit CTRL+Shift+Delete and forget about it.
    Life is simple, don't make it complicated
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  • Profile picture of the author CharliePX
    This is a very specific list and it would be hard to use it unless you are working in this niche.
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  • Profile picture of the author mattcarter99
    You are setting yourself up for a HUGE headache if you decide to send spam to 36,000 contacts.
      
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  • Profile picture of the author abbystabby
    Originally Posted by pooner88 View Post

    Hey Guys - I'm completely new to this forum, and I have a general question if you guys could lend your expertise. I have done some research on my own but I can't really find a good answer.

    I have an list (Name, email, phone numbers, address, and position in the company) for all Bank and Credit union executive contacts ( CEO, CFO, CRO, mostly C-level) in the US. I realize that is list is very valuable, especially to Bank advisory firms or Bank vendors, but I'm not sure how to market the list? Do I rent it to a third party to handle this, or do I just try to sell it invididually to each firm that would be interested?

    Since there are about 6000+ Banks, and 6000+ Credit unions, this list has about 36,000 total contacts, with about 17,000 verified email addresses.

    What do you guys think?

    Thanks in advance!
    If this isn't a targeted list to a particular niche' then you're out of luck. No point in spamming them. Also if you didn't get this list from you're own auto responder then good luck transferring it to one.
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  • Profile picture of the author rep01
    Hi there i am working on a little campaign and your list might help me for my research
    let me know if you wanna chat and come up with a deal
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  • Profile picture of the author ChrisWrok
    Do you own the list legally?

    If so, your best bet would be to put together a website and retarget them with FB ads and the like..

    also, random phone calls are not spam YET, unless they are on the national do not call list.
    There are a few systems in place like call centers and autodialers that are available.
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  • Profile picture of the author affiliolabs
    Promote affiliate offers. Period.
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  • Profile picture of the author yaluka1
    Originally Posted by pooner88 View Post

    Hey Guys - I'm completely new to this forum, and I have a general question if you guys could lend your expertise. I have done some research on my own but I can't really find a good answer.

    I have an list (Name, email, phone numbers, address, and position in the company) for all Bank and Credit union executive contacts ( CEO, CFO, CRO, mostly C-level) in the US. I realize that is list is very valuable, especially to Bank advisory firms or Bank vendors, but I'm not sure how to market the list? Do I rent it to a third party to handle this, or do I just try to sell it invididually to each firm that would be interested?

    Since there are about 6000+ Banks, and 6000+ Credit unions, this list has about 36,000 total contacts, with about 17,000 verified email addresses.

    What do you guys think?

    Thanks in advance!
    Hi did you get my PM ?
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  • Profile picture of the author jt47000
    Yeah, sorry to break it to you... It would be better for you to have a list that you built that is composed of loyal and interested customers in your niche.

    If I made 250k+ a year I probably wouldn't be buying products from "spammy" emails in my bulk folder.

    Now If you had a banking newsletter that gained notoriety (they listen to you) and you decided to sell an affiliate product to them.... then maybe.

    Good legit followings take time. Hope that helps

    JT
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  • Profile picture of the author pregyrick
    Originally Posted by pooner88 View Post

    Hey Guys - I'm completely new to this forum, and I have a general question if you guys could lend your expertise. I have done some research on my own but I can't really find a good answer.

    I have an list (Name, email, phone numbers, address, and position in the company) for all Bank and Credit union executive contacts ( CEO, CFO, CRO, mostly C-level) in the US. I realize that is list is very valuable, especially to Bank advisory firms or Bank vendors, but I'm not sure how to market the list? Do I rent it to a third party to handle this, or do I just try to sell it invididually to each firm that would be interested?

    Since there are about 6000+ Banks, and 6000+ Credit unions, this list has about 36,000 total contacts, with about 17,000 verified email addresses.

    What do you guys think?

    Thanks in advance!
    Hello pooner!

    Your mailing list is the best asset of any company. It should be nourish and not to be abused. All those names on your list as you mentioned are top executives. Each and everyone of them has their own interests or passions. You cannot send them anything because you do not want to spam them.

    I guest the best thing that you can do (only based on my own opinion) is to know them better. You can send a poll or survey questions just for you to know their most interest. And from there, I guess you can start sending infos based on their interest.

    In addition, if you are planning to sell them anything in the long run, you must have different segments. Do not send them anything not related to their interest.

    Hope this help!
    Jeng Cua
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