I'm in the process of upgrading and integrating into a new email marketing platform. I'm looking to get the following out of my email marketing campaigns.
- drip (autoresponder) campaigns
- event based email campaigns
- targeted segmented email campaigns
I feel like email marketing platforms like GetResponse/Aweber with their batch and blast mentality are on the decline. This is why I'm thinking of integrating with a marketing automation platform like Customer.io/GetVero to get more targeted email campaigns sent to the right leads in my database.
Has anyone made the transition into using a service like Customer.io/GetVero to manage all you email marketing campaigns?