Aweber: Single or Double opt-in?

by Andres
38 replies
Asking all experienced email marketers their thoughts on Aweber's "Confirmed Opt-In" feature?

Is it wise to turn this feature off so you get the email subscriber right away?

I ask because I'm beginning to 2nd guess the opt-in confirmation. Currently I see several "confirmation pending" from would be subscribers only for most of them to never go through the whole process.

Please let me know your thoughts....thanks in advanced.
#aweber #double #optin #single
  • Profile picture of the author TakenAction
    Single optin.
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  • Profile picture of the author Matt Poc
    Originally Posted by Andres View Post

    Asking all experienced email marketers their thoughts on Aweber's "Confirmed Opt-In" feature?

    Is it wise to turn this feature off so you get the email subscriber right away?

    I ask because I'm beginning to 2nd guess the opt-in confirmation. Currently I see several "confirmation pending" from would be subscribers only for most of them to never go through the whole process.

    Please let me know your thoughts....thanks in advanced.
    I collected more than 300,000 subscribers so far. We always used single opt in. From our experience, if you use double optin, you will be losing 30% - 60% of subscribers.

    It does make sense to use double opt in if you get 80%+ of the people to confirm their email addresses, because then you also get better deliver ability rates (this is something almost nobody knows). But for us it's not worth losing 30% - 60%.
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  • Profile picture of the author Andres
    Thank you both! I needed to read that to confirm my suspicion...no reason to leave 30% on the table like that.
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  • Profile picture of the author DonteEvans
    agreed as well. I have tried both single and double.
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  • Depending on your offer you will lose many suscribers. While it can prevent future SPAM allegations it really make you lose leads and sales, despite the fack that some people find annoying double-optin process.

    As many said above, single optin will get you more suscribers in a row.
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  • Profile picture of the author markeeter
    As a subscriber I really get annoyed when I have to confirm again and again. I usually don't sign up at all then.

    It's best to use single Opt-in, there are other methods of improving deliverability. Nothing is worth losing your subscribers over, and that is what generally happens when you use double opt-in.
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    • Profile picture of the author drbenhill
      Originally Posted by markeeter View Post

      As a subscriber I really get annoyed when I have to confirm again and again. I usually don't sign up at all then.

      It's best to use single Opt-in, there are other methods of improving deliverability. Nothing is worth losing your subscribers over, and that is what generally happens when you use double opt-in.
      Would you say that it would depend on what you're opting in for? Meaning if there's a greater perceived value, would you mind if you had to do the double opt-in?
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  • Profile picture of the author leningovea
    For the internet marketing industry I'd say single opt-in is your best choice... But, it depends on how you craft your offer... if it's so irresistible I'm sure people won't mind having to go through the confirmation process.

    But yeah, you'll end up with quite a few fake emails and spam traps.

    If you go for single opt-in make sure you clean your list once in a while removing spam traps and suspicious emails (using cleaning services like http://listwisehq.com/)
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  • Profile picture of the author Andres
    Thanks again everyone..as always your input is appreciated.
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  • Profile picture of the author mushmush
    Does Aweber has an option to allow only single opt in ?
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    • Profile picture of the author jamescanz
      Originally Posted by mushmush View Post

      Does Aweber has an option to allow only single opt in ?
      Of course.

      If you go to list options, then list settings, then confirmed opt in...

      You can change it to single.
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  • Profile picture of the author AmericanMuscleTA
    When I first started I was doing a double-optin and many people never confirmed.


    I switched to single-optin and haven't had a problem since.
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  • Profile picture of the author MuhamadEdisonA
    I am using double optin as yo know
    Maybe it can be your reference

    When I use double optin, Iam guarantee myshelf thet myemail list is real. That is not other email, they are submitted. If like that, you may increse your $ to autoresponder...
    But with double optin, I know this is really small subscriber you get. Remeber, it's REALLY targetting subscriber and customers don't mind to confirm if the product is good for them...

    Small list, it's no problem. But it's MORE precious for me
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    • Profile picture of the author heavysm
      Ok, here's how the the big AR companies are treating this...

      Single opt-in is preferred by everyone, meaning us customers who pay money to these companies for their email services.

      Double opt-in has the added benefit of being placed on stronger IP's than single opt-in users. This has been confirmed by Getresponse and Aweber, and they do this to incentivize people to use quality methods to collect their subscribers emails (the subscriber has to confirm their email in order to receive a link to a product they purchased, for example).

      It's a pain in the a$$ and most people just won't be doing it, but using double opt-in for your emails does mean you are put on higher deliverability IP's as compared to single opt-in.

      That's just how it is and with the way things are going at the moment i don't see Aweber or any other company shifting this toward single opt-in as their preferred way to collect subscribers.

      IP integrity and tremendous amounts of spam complaints generated by various marketers make this a continual issue for both the company and the customer (we're on shared servers after all). Can you say perpetual tug of war?
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  • Profile picture of the author SunnyDelight
    I prefer single optin. Especially when releasing my own products. I prefer GetResponse for that because customers are automatically added to my list. I've used Aweber for about 5 years. Never had a problem with single optins.
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  • Profile picture of the author costmarket
    single opt-in. i like most.
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  • Profile picture of the author graeme_pc
    Personally, I think you'll end up with the same stats. Those that wouldn't double opt-in weren't going to stay or buy in all probability.

    All that said, I use ONLY single opt-in. Why create problems that aren't there?
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  • Profile picture of the author Karlb
    Many thanks for this thread. I get a RIDICULOUS amount of confirmation pendings and it stinks. Changing it to single!
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  • Profile picture of the author davgonz90
    Pros and cons to both.


    But if you're paying for traffic, definitely single opt-in.


    I prefer single opt-in either way.
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  • Profile picture of the author Stryker14
    I have found survey optins to be very effective as well.
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  • Profile picture of the author Coloradoskibum420
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    Survey optins are great, so are contest and sweepstakes optins
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  • Profile picture of the author fasteasysuccess
    If collecting quality leads and especially your own leads, then single optin for sure...

    The only time i would ever sugggest using double opt in is if have a big list you are importing from some other person or list or don't know you. Then to reduce spam definitely, but if building a quality list like everyone should, then again...single optin
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  • Profile picture of the author Matthew Trujillo
    Single opt in all the way ! Especially if you are using paid traffic. A hard lessoned I learned one time using double opt in and sending solo ads to my offer (100 clicks) only to find 12 confirmed their email! Even with a note that told them "Check for Confirmation Email" on OTO Page. Once your business is success and collecting 100's of leads on autopilot then you can consider double opt, til then stick to single. Most email companies will suggest double.
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  • Profile picture of the author Karlb
    Wow... it's been roughly a week and the discrepancy between single & double is HUGE. I wasted a lot of subscribers using double but better late (in fixing this) than never....

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  • Profile picture of the author JJHaynes
    Single opt-in is what most successful internet marketers do. Double opt-in would be great if you didn't lose half your people because of it.
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  • Profile picture of the author TF2K
    Yes you shouldn't have any problems.
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  • Profile picture of the author John Moore
    I've heard some strong points both for and against. Are right now using single and will probably stick to that
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    • Profile picture of the author JohnMcCabe
      Part of the problem is the way most people execute the confirmation process.

      They talk about spam. They talk about their need to verify that the subscriber is a human. They talk about subscribers needing to whitelist their email address or drag the email into the Primary tab.

      Kind of sucks all the fun and anticipation out, right?

      I've been experimenting with the following sequence. Too early to give real stats, but it looks really promising.

      1. New subscriber fills out form and hits CTA (submit button).

      2. On the next page (where you usually see the all the "we hate spam" yada yada), I put a thank you message, a reminder of how cool the lead magnet is, and the confirmation link with text like "click here to download your [whatever] and see what other goodies I have for you (it's a surprise)."

      3. New subscriber clicks the link (confirming the sub).

      4. The confirmation success page has the promised download link. It also has a teaser for the next email, along with the subject line to watch for and the time frame.

      5. At the promised time, the first real email in that sequence arrives in the inbox. At the bottom, I add a simple question, and ask them to just hit reply to answer. For many email clients, this automatically adds the autoresponder address to the contact list.
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      • Profile picture of the author myattitude
        Originally Posted by JohnMcCabe View Post

        Part of the problem is the way most people execute the confirmation process.

        They talk about spam. They talk about their need to verify that the subscriber is a human. They talk about subscribers needing to whitelist their email address or drag the email into the Primary tab.

        Kind of sucks all the fun and anticipation out, right?

        I've been experimenting with the following sequence. Too early to give real stats, but it looks really promising.

        1. New subscriber fills out form and hits CTA (submit button).

        2. On the next page (where you usually see the all the "we hate spam" yada yada), I put a thank you message, a reminder of how cool the lead magnet is, and the confirmation link with text like "click here to download your [whatever] and see what other goodies I have for you (it's a surprise)."

        3. New subscriber clicks the link (confirming the sub).

        4. The confirmation success page has the promised download link. It also has a teaser for the next email, along with the subject line to watch for and the time frame.

        5. At the promised time, the first real email in that sequence arrives in the inbox. At the bottom, I add a simple question, and ask them to just hit reply to answer. For many email clients, this automatically adds the autoresponder address to the contact list.
        Clever strategy, but aren't confirmation links individual to each subscriber? How would you place such a thing on the page for people to click?
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  • Profile picture of the author michaelswengel
    Unfortunately Aweber forces you to use double optin until you request for them to enable single optin on your account. I understand why they do this, but I don't like it. It feels like they don't trust their users.

    Getresponse doesn't require any approval. You can just turn off double optin on a list.
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  • Profile picture of the author Rickeydt
    Definitely go with single optin... your conversion rate will be much higher. But what I would recommend is if you are tapping into other people list, it would be a good idea to find reputable sellers who've built huge list of double opt-in (usually higher quality) and send to your single optin squeeze page... an effective way to leverage others work to get higher quality subs and higher conversions.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by JohnMcCabe View Post

      Part of the problem is the way most people execute the confirmation process.

      They talk about spam. They talk about their need to verify that the subscriber is a human. They talk about subscribers needing to whitelist their email address or drag the email into the Primary tab.

      Kind of sucks all the fun and anticipation out, right?

      I've been experimenting with the following sequence. Too early to give real stats, but it looks really promising.

      1. New subscriber fills out form and hits CTA (submit button).

      2. On the next page (where you usually see the all the "we hate spam" yada yada), I put a thank you message, a reminder of how cool the lead magnet is, and the confirmation link with text like "click here to download your [whatever] and see what other goodies I have for you (it's a surprise)."

      3. New subscriber clicks the link (confirming the sub).

      4. The confirmation success page has the promised download link. It also has a teaser for the next email, along with the subject line to watch for and the time frame.

      5. At the promised time, the first real email in that sequence arrives in the inbox. At the bottom, I add a simple question, and ask them to just hit reply to answer. For many email clients, this automatically adds the autoresponder address to the contact list.
      Originally Posted by myattitude View Post

      Clever strategy, but aren't confirmation links individual to each subscriber? How would you place such a thing on the page for people to click?
      Good catch - thanks.

      I wrote this quickly, off the top of my head.

      Instead of

      2. On the next page (where you usually see the all the "we hate spam" yada yada), I put a thank you message, a reminder of how cool the lead magnet is, and the confirmation link with text like "click here to download your [whatever] and see what other goodies I have for you (it's a surprise)."

      3. New subscriber clicks the link (confirming the sub).
      it should have been:

      2. On the next page (where you usually see the all the "we hate spam" yada yada), I put a thank you message, a reminder of how cool the lead magnet is, and the subject line of the email to watch for.

      In the email, I again remind them about the lead magnet, and give them the link (actually the confirmation link) with text like "click here to download your [whatever] and see what other goodies I have for you (it's a surprise)."

      3. New subscriber clicks the link (confirming the sub).
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  • Profile picture of the author Edwin Torres
    SINGLE OPTIN!

    With double optin you lose money, and sometimes the confirmation emails end up in the spam folder where people usually never check.

    Single optin all the way.
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  • Profile picture of the author marvinoliver
    Banned
    After the email is registered through single-optin and email sent from your system bounce, then, use double opt-in.
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    • Profile picture of the author Egyfitness
      If you have a good offer..people will enter their email right. Aweber also forces their own confirmation titles.. so bad..
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