I don't see why this wouldn't apply to a coaching program. If you're worried about not filling up the available slots, then just add to the scarcity by upping the price after the initial launch period. Or better yet, re-open every x number of months.

The plan you get can really work. The ShoppingSignals's tips are great.

Try sending the offer to small number of subscribers. See what you get and decide the next step.

Provide immense amounts of value, and people will come flocking to you!

Thanks for the help everyone.

I think your approach is great. Go for it!

If you're already giving out great content and your list is following you. You will have no problem filling up those spots!

Do a preluanch to hype it up

Email 1 ask them if they are interested and have them reply
Email 2 thank them for their feedback and say you are launching it and provide details
Email 3 tell them about free bonuses they will be getting when launch happens and they have 24 48 hours to claim the launch
Email 4 Remind them Launch is coming up
Email 5 Launch day send to sales page remind them of bonuses and the limited time offer or if you don't have any bonuses have the price raised after 24 or 48 hours
Email 6 say seats are filling up remind them of bonuses + benefits+ price going up/or bonuses ending
Email 7 Remind them coaching ends in 24 hours or 48 72 you can make that decision
Email 8 Say something like the coaching programs ends today SECURE YOUR SEAT! something to that effect really inject the scarcity remind them of benefits

Fear of loss is greater than what a person will gain

Hope this helps