3 replies
Do you guys run email a/b tests?
What learnings have you discovered from the email a/b tests that you have run.
#a or b #email
  • Profile picture of the author MuhamadEdisonA
    The important about email is "Email Subject"
    You can make different email subject to select which email subject convert (I mean, the best open rate) in your list..

    I have a sample for you..
    This is relationship email list for bonuses

    You can add subject email like (ONLY CUSTOMER)
    It will make your subscriber phsycology happy and they think this is spesial. And the result is your open rate will be increase...

    -Muhamad Edison A
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  • Profile picture of the author authentic11
    Hi Nin,

    We don’t as we put email triads together for each product we promote & send them out to our subscribers

    Tori
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  • Profile picture of the author hipman87
    A/B testing is a very important aspect of email marketing.

    To start with I would focus on just testing the subject lines because the difference between 2 different subject lines can quite literally double your open rates or more. If you don't get people to open your emails then regardless of the quality of the content, you are not achieving your goals.

    Writing email subject lines should consist of approximately the same amount of time as your email content.

    The way I approach this is I write out 20 different subject lines and then pick the 2 I prefer and then run an a/b test on them.

    Make sure that you send enough of each version to be able to come to a proper conclusion. It is no use sending 5 emails to each and picking the best one because the sample sizes are just not big enough to make a true representation of the outcome.

    I hope that this has helped some

    Best of luck

    Gavin
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