Solo ad with 40% opt in: Is it possible?

How much opt-in rate you have doesn't matter. At the end of the day it's all about how much money you've made. Let's say I have 10% opt-in rate, put 30% of them are buying my product, well then if you have 40% opt-in rate but only 5% are buying your product, you lose!

So test different solo ad providers and keep your eyes on your numbers, that's what really matters.

As far as the offer, it should be something congruent with your actual product that you are going to sell. For example if you have FB ads e-book, you can give them free high converting landing pages. If you are selling some software, give them free e-book teaching them how to benefit from your software.

I agree with Meskun, 40% opt in rate does not do much good if you can not convert those subscribers into paying customers. Sure it is possible that the solo ads go out to a highly responsive list but most times you just have to test, track and optimize a traffic source for it to work.

Its 25%. But quality subscribers should be there.

It depends on the niche, but I consider anything over 30% extremely good.

Hi Nym, On my solo add campaigns Im offering a FREE Product when people optin to my squeeze page, Ive done some split testing & this I think is the best way.

Also you need to get your promotion offers more targeted to what you are offering.

if the opt in rate is not a good measure what you look at?
I am referring to the case where you want to buy/swap ad with a person that you do not know.

The majority of the services that offer a marketplace for solo buying or ad swap have just the countries of the links and you relay on the seller/swapper regarding the opt in

Mine sits at an eternal 56% (I don't know why but I can't seem to push it to 60%).

The number I'm looking for is conversions. Once I have that on pat, I know I'll be in ROI.

Let me explain,

In my case, whenever I buy a 100 click solo ad, I'm more or less expecting 50+ new subscribers to my list. If it goes down 50 then I don't buy again from that seller.

Why?

Because he's solo sucks. The again, you can only do this once you know you're usual opt in rate.

And out of those 50, I'm ONLY expecting a conversion rate of at least 10%. If it goes as expected or over that then great. If it's lower then I don't do business with that solo ad seller again and that's because I now know my usual average conversion rate. And with the tweaks I implemented I should be averaging higher and not lower.

Now why 10%?

Because my product is priced at $4.95 recurring. If I can get at least 5 people to buy, I'll be in the green for the second month (average stick rate is 8 months) and that in itself would have paid for the solo.

It's like getting leads for free.

The moral of my boring post is not to rely on opt in or open rates but rather calculate your ROI using the metrics of your whole funnel. Once you know that, you'll find out how much you've been trading your dollars for.

And yes I'm offering something for free.

I think 40% is too much..

Anything between 30% to 40% is healthy.

Well it varies across niches, but ultimately you should base it on your end goal:

1. Sales?
2. List Building?

Do factor in the 'Customer Lifetime Value' as well. Don't let conversion rate be the only judging criteria of the quality of the traffic source; it is also dependent on your landing page.

Test out the average conversion rate of your landing page (at least 1,000 clicks to find out the mean conversion rate), and use that number to assess subsequent sellers. Remember that we are operating in a multivariate environment, so it isn't fair to pin everything on the seller (but the issue is mostly with their traffic haha).

Don't be too fixated on the conversion rate, as you should focus on creating that "Journey" for your subscribers: from the moment they opt-in, to the eventual conversion - a well-oiled sales funnel!

Example:

Scenario A
Buying a 100-click solo ads for $40
Opt-in: 40%
Sales: 2 x $17
Net Profit: - $23

VS

Scenario B
Optin: 20%
Sales: 1 x $17
Upsell: 1 x $47
Net Profit: + $24

Which one would you prefer?

Just my 2 cents.

Cheers,
Alvin

It all depends on you niche, solo ad seller and your squeeze pages.

For example I am in internet marketing niche and then I buy solo ads I always get more than 40%. I even manage to get up to 60% from some good sellers.

Is 40% opt-in possible? Very! I have seen over 50% opt-in rates. But usually 30% is more realistic.

In my opinion, -to be honest- getting a 40% optin for solo ads in IM niche is not that hard..
This is simply because many of subscribers there are freebie seekers..

But just as Alex said, you may find a duplicate subscribers..

With this kind of traffic source, you'll need to clean your list quite often. Check your follow-up emails and you can delete subscribers that only opening your emails less than 20% and you will find your open rates better for your broadcast

Hy,

when I see most solo ad recommendations like this;

"Yeah, I got 200 clicks, 40% opt in and 2 sales!!!" - This is a conversion rate around 2%
(2% from 200 clicks)


"Yup, got 500 clicks, 30% opt in and 5 sales!!!"- This is 1% conversion rate (1% from 500 clicks)


and so on, and so on, etc, etc ,etc.......

So I see that people will make little money from solo ads- but the conversion rate is so very low?
With little money like $120-200 net profit from solo ads- this money you must re-invest to buy new solo ads and for $120-200 you not get huge amount of clicks.

So when you will build a huge list of 5-10.000 subs, you will need 4-5 years invest every month to buy new solo ads..........so when you complet re -invest, you have zero profit. And have a stable 5 figure income p/m, after 4-5 years off investing- this is a little bit time consuming, is it not?

Many email marketer here tell us what they have so a great conversion rate form their target list...
(5% to 10% as an example)

Why are the conversion rates on solo ads so low?

marco005

The important factor? => It is the conversion in sales
Is it easy to get tons of leads today, but how many sales in return?

oh yes, the highest i have gotten was 61%.

I think its very possible but you would have to really tweak and refine your solo ad process with a great free offer and excellent converting squeeze pages. I hear some marketers are hitting between 40-50% opt ins with just requesting email only without the name and using graphics to point to the opt in form. You will need to test yourself.

It's definitely possible I get around 40 to 50% all the time from trusted sellers

Hi Nym

Sure, it's extraordinary but possible, but that 40% of those who become customers? This is what 'you have to look.

Ultimately, the only thing a marketer cares about is ultimately closing the sale, and making money.

I made this mistake a lot myself, and the problem is that thinking in terms of opt-ins doesn't automatically translate into money.

For example, you could have a website that has a 5% opt-in rate, and makes $1000 dollars a day off it's email list, because the email list contains compelling content, is well structured, and the traffic is well targeted.

On the other hand, you could have a situation where a person could have an 80% opt in rate, but there user list is poorly targeted, meaning it's not focused on what they're looking for.

Also, if the content is poorly written, and not well structured, and not focused on what the users looking for, the person who gets a 80% often rate is going to do a lot worse than the person who gets a 5% opt-in rate, but has high quality, focused content.