There are several ways to improve the engagement performance of your subscribers. If you want to get your customers attention to open your email, there are several factors that you need to consider to increase your email open rates.
1. Address your subscriber with their first name
Personalized your email by using their first name in your subject line and content. This can give you a large impact on open rates. Since you've been collecting your target customers first names from your opt-in forms, its time for you to use them wisely.
2. Get your subject line right
Your email clicks are based on subject lines. This is your best opportunity to convince your audience to read your email message, so you need to pay closer attention with your subject lines. Find out which words engage your audience the most. You can do some split testing about your subject lines. You can try to apply these different subject lines and see what works well for your audience:
Localization (providing city name)
3. Timing in sending your email
You need to apply common sense and better understanding of your target audience. It is always important to keep in mind your audience location, age, status, etc. Try experimenting with different time frames that matches your audience schedules to get your email open. If your target audience are working moms, if your emails are sent during Saturday and Sundays most chances your email will not be opened due to hectic schedules in doing their errands during weekends and by Monday their email box are flooded with other emails so there's a higher chance for them in deleting your emails.
Share with us what have you tried in increasing your open rates. What works well for you and whats not for you.