Tactics To Get Higher Open Rates in Email Marketing

23 replies
Hey Guys!

There are several ways to improve the engagement performance of your subscribers. If you want to get your customers attention to open your email, there are several factors that you need to consider to increase your email open rates.

1. Address your subscriber with their first name

Personalized your email by using their first name in your subject line and content. This can give you a large impact on open rates. Since you've been collecting your target customers first names from your opt-in forms, its time for you to use them wisely.

2. Get your subject line right

Your email clicks are based on subject lines. This is your best opportunity to convince your audience to read your email message, so you need to pay closer attention with your subject lines. Find out which words engage your audience the most. You can do some split testing about your subject lines. You can try to apply these different subject lines and see what works well for your audience:

Ask questions
Command
Crazy
Controversy
Localization (providing city name)

3. Timing in sending your email

You need to apply common sense and better understanding of your target audience. It is always important to keep in mind your audience location, age, status, etc. Try experimenting with different time frames that matches your audience schedules to get your email open. If your target audience are working moms, if your emails are sent during Saturday and Sundays most chances your email will not be opened due to hectic schedules in doing their errands during weekends and by Monday their email box are flooded with other emails so there's a higher chance for them in deleting your emails.

Share with us what have you tried in increasing your open rates. What works well for you and whats not for you.

Thanks!
Jeng
#click rates #email #email marketing #higher #marketing #open #open rates #rates #tactics
  • Profile picture of the author AgentG
    Thanks for sharing!

    1.
    I don't collect first names as more fields in your optin form lower conversion rates so I think the tradeoff is worth it.

    2.
    Here are some great examples:
    18 of the Best Email Subject Lines You've Ever Read
    557 Email Subject Line Hacks to Get You Noticed in the Inbox | The Daily Egg

    3.
    I usually only send emails Mo-Fri. Timing: I'm having good results with 11am ish, or after lunch (1pm ish), but of course that also depends on your target market.
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    • Profile picture of the author Matt Poc
      Originally Posted by AgentG View Post

      Thanks for sharing!

      1.
      I don't collect first names as more fields in your optin form lower conversion rates so I think the tradeoff is worth it.


      2.
      Here are some great examples:
      18 of the Best Email Subject Lines You've Ever Read
      557 Email Subject Line Hacks to Get You Noticed in the Inbox | The Daily Egg

      3.
      I usually only send emails Mo-Fri. Timing: I'm having good results with 11am ish, or after lunch (1pm ish), but of course that also depends on your target market.
      Since you do not collect names you can use other things like: email address, city, country.

      And best thing is you do not need to collect cities or countries. Then someone subscribes they also leave their IP address. With this IP address your autoresponder will be able to see what city or country they are from.
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      • Profile picture of the author DianaLensbury
        2.
        Short, snappy subject lines have always outperformed longer subject lines for me.
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        • Profile picture of the author pregyrick
          Yes, Diana! Short subject line usually works!
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  • Profile picture of the author upshur
    Recent studies have shown that adding a personalized feel to the email can be key in increasing open rates. Instead of sending the email from sales@companyxyz.com instead utilize the first and last name of a company employee.
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  • Profile picture of the author talfighel
    If you use some subject lines like:

    10 ways to ........

    5 awesome ways to.....

    10 Common Email Mistakes to....

    3 Ways To Make More Profit.....


    These work really well to get more open rates.
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    • Profile picture of the author discrat
      Iam not saying it has no merit but from my experience collecting Names ( in MMO Niche at least) is futile.

      You definitely have lower Optin Rates. And most prospects in this Niche know you are just using automation to generate their Name.

      Now for Non -MMO Niche I think it is advisable and I do use it and collect first names myself



      - Robert Andrew
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      • Profile picture of the author Matt Poc
        Originally Posted by discrat View Post

        Iam not saying it has no merit but from my experience collecting Names ( in MMO Niche at least) is futile.

        You definitely have lower Optin Rates. And most prospects in this Niche know you are just using automation to generate their Name.

        Now for Non -MMO Niche I think it is advisable and I do use it and collect first names myself



        - Robert Andrew


        I agree Not collecting got me better results with MMO.
        I have tested that if I include Name field my opt ins drop 5-10 %
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  • Profile picture of the author seven4
    Short subject lines that are direct and to the point are always better and a good way to get higher open rates. If you have something that stands out and is simple and says exactly what it is, it's more likely to be opened than ignored. It's all about grabbing the recipients attention.
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  • Profile picture of the author BenZhao
    I personally found that using the questions to ask, saying something negative (like complaining) to trigger the curiosity or putting a phrase like 'A Joke on....' work for me. The opened rate is higher for those 4 types of headlines used when comparing against others. This is from my own experience.
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    • Profile picture of the author pregyrick
      Thanks ben for dropping by and sharing this. Yes, this works! to trigger curiosity.
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  • Profile picture of the author davidvalles
    Thnx a lot..I'll try some with my friends
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    • Profile picture of the author pregyrick
      Originally Posted by davidvalles View Post

      Thnx a lot..I'll try some with my friends

      Goodluck David!
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  • Profile picture of the author MeelisM
    Thank you for these great tips pregyrick!

    I will be sure to try them out on my campaigns.

    I especially like the tip on subject lines. This is where the clicks are made or lost.

    If your subject line sucks, people wont click on it.

    This is one of the most important things in e-mail marketing for sure.

    Thanks again for these tips!

    MeelisM
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    • Profile picture of the author pregyrick
      Originally Posted by MeelisM View Post

      Thank you for these great tips pregyrick!

      I will be sure to try them out on my campaigns.

      I especially like the tip on subject lines. This is where the clicks are made or lost.

      If your subject line sucks, people wont click on it.

      This is one of the most important things in e-mail marketing for sure.

      Thanks again for these tips!

      MeelisM
      Hi Meelis!

      It's my pleasure sharing this! Yes, be personalized and be sure to have a great content related to your niche!

      All the best!
      Jeng
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  • Profile picture of the author Eduspot
    Of recent, I created a piece of content on email marketing which contains the following quoted two paragraphs. I will pull out, from them, my own contribution to "Tactics to Get Higher Open Rate in eMail Marketing":

    "But it amazes me why many Internet marketers are still not paying attention to the rot in email marketing. I wonder why many Internet marketers have not turned this very conspicuous mess into an advantage by standing out of the crowd."

    Still, I see amateurs and pros alike forgetting to be apart; not a part of the craze treating the best social media (the inboxes) like the dust bins on a street into which they can throw just anything. Or, maybe, I should say the craze of handling their buyers and prospects like dummies."


    There are three key things I want you to take away from the quoted paragraphs:

    • There is a rot in the email marketing terrain now (which wastes away the opportunities for email open, reading and action rates).

    • Internet marketers are not paying attention to the rot.

    • Being attentive to the rot and keeping apart from it to stand out from the crowd will assure (not only increase) open, reading and action rates in the long term.


    First, let me exactly show you the rot.

    Have you ever received a marketing message like this?

    "I will trade you your email address for a super way to
    make money!

    Just enter your email address in the box after clicking
    the link below and I will email the system to you asap.

    Click Here To Start


    If you are asked to describe the outlook of the message and, if you will be candid, your labels will be close to mine - if not the same. I always see such 'marketing' message as:

    Hurried!

    Dry!

    ...and

    Very needy!

    Today, Prospects Easily Smell Needy Marketers

    The ongoing rot in the email marketing world is that more and more Internet marketers are broadcasting self-centered, hurried and dry campaigns and by this, they appear as needy marketers to their targets. As you will agree with me, today's prospects, readers, customers, clients or buyers can easily smell needy marketers even from far away.

    That is the Rot

    Unfortunately that is the craze many internet marketers have accepted as a ‘good’ email marketing practice and it appears that this has come to stay. Who knows where it all came and how it started soaking up the email marketing industry?

    If you go to your inbox now, you will find emails that are evident of the craze I am talking about here. You will see that their writers or providers had no time or space to be social when it is a known fact that the inbox is the best direct or one-on-one social media.

    (Back to Pregyrick's topic: Tactics to Get Higher Open Rate in eMail Marketing)

    For me, the issue is not first about using the subscribers' first name, timely sending the emails or getting the subject line right. Yah! I have no argument about all these. They are pertinent to getting increased open rate too.

    The issue is about getting the prospects helped rightly and about helping them right away by adding values that resonate with them right within your email campaigns.

    It is about showing that you understand their yearnings and that you are ready to stand by and help them. It is about saying all these out in your campaign content - not bragging about your product or yourself.

    It is all about your content.

    They Will Look Forward to Your eMails!

    If your campaign content relates well with the prospects, it will not be surprising that they will wait for your other campaigns or contact you and ask you why they’ve been missing recent issues of your marketing messages. When this happens, you will need less effort to market to them. Rather than being a marketer to them you will become a 'motivator'.

    What I am saying at this point is this: When you become their 'motivator', even when your subject lines are out of the right shape or you send your campaigns at wrong times, they wouldn't care. They will still do all what you want them to do (on trust) as long as these relate to them. In this kind of trust-rich situation, I can see not only skyrocketing open rates but also assured open rates.

    Steps to become a 'Motivating' Marketer

    Here are the general steps to become a 'motivating' marketer.

    Pay attention to the adverse implications of needy and hurried marketing practice and flip the craze by going apart.

    Socialize!

    That is the one open secret word to ditch that unwholesome penetrating practice of the needy marketers. In fact, that is the specific tactic to ensure that you get the volume of open rate you desire.

    ...and to socialize is to ‘greet’, entertain, mingle and share resonate values with your prospects in their inboxes. After these come the other tactics.

    Just a little from me ...to your success.
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    • Profile picture of the author pregyrick
      Originally Posted by Eduspot View Post

      Of recent, I created a piece of content on email marketing which contains the following quoted two paragraphs. I will pull out, from them, my own contribution to "Tactics to Get Higher Open Rate in eMail Marketing":

      "But it amazes me why many Internet marketers are still not paying attention to the rot in email marketing. I wonder why many Internet marketers have not turned this very conspicuous mess into an advantage by standing out of the crowd."

      Still, I see amateurs and pros alike forgetting to be apart; not a part of the craze treating the best social media (the inboxes) like the dust bins on a street into which they can throw just anything. Or, maybe, I should say the craze of handling their buyers and prospects like dummies."


      There are three key things I want you to take away from the quoted paragraphs:

      • There is a rot in the email marketing terrain now (which wastes away the opportunities for email open, reading and action rates).

      • Internet marketers are not paying attention to the rot.

      • Being attentive to the rot and keeping apart from it to stand out from the crowd will assure (not only increase) open, reading and action rates in the long term.


      First, let me exactly show you the rot.

      Have you ever received a marketing message like this?

      "I will trade you your email address for a super way to
      make money!

      Just enter your email address in the box after clicking
      the link below and I will email the system to you asap.

      Click Here To Start"


      If you are asked to describe the outlook of the message and, if you will be candid, your labels will be close to mine - if not the same. I always see such 'marketing' message as:

      Hurried!

      Dry!

      ...and

      Very needy!

      Today, Prospects Easily Smell Needy Marketers

      The ongoing rot in the email marketing world is that more and more Internet marketers are broadcasting self-centered, hurried and dry campaigns and by this, they appear as needy marketers to their targets. As you will agree with me, today's prospects, readers, customers, clients or buyers can easily smell needy marketers even from far away.

      That is the Rot

      Unfortunately that is the craze many internet marketers have accepted as a 'good' email marketing practice and it appears that this has come to stay. Who knows where it all came and how it started soaking up the email marketing industry?

      If you go to your inbox now, you will find emails that are evident of the craze I am talking about here. You will see that their writers or providers had no time or space to be social when it is a known fact that the inbox is the best direct or one-on-one social media.

      (Back to Pregyrick's topic: Tactics to Get Higher Open Rate in eMail Marketing)

      For me, the issue is not first about using the subscribers' first name, timely sending the emails or getting the subject line right. Yah! I have no argument about all these. They are pertinent to getting increased open rate too.

      The issue is about getting the prospects helped rightly and about helping them right away by adding values that resonate with them right within your email campaigns.

      It is about showing that you understand their yearnings and that you are ready to stand by and help them. It is about saying all these out in your campaign content - not bragging about your product or yourself.

      It is all about your content.

      They Will Look Forward to Your eMails!

      If your campaign content relates well with the prospects, it will not be surprising that they will wait for your other campaigns or contact you and ask you why they've been missing recent issues of your marketing messages. When this happens, you will need less effort to market to them. Rather than been a marketer to them you will become a 'motivator'.

      What I am saying at this point is this: When you become their 'motivator', even when your subject lines are out of the right shape or you send your campaigns at wrong times, they wouldn't care. They will still do all what you want them to do (on trust) as long as these relate to them. In this kind of trust-rich situation, I can see not only skyrocketing open rates but also assured open rates.

      Steps to become a 'Motivating' Marketer

      Here are the general steps to become a 'motivating' marketer.

      Pay attention to the adverse implications of needy and hurried marketing practice and flip the craze by going apart.

      Socialize!

      That is the one open secret word to ditch that unwholesome penetrating practice of the needy marketers. In fact, that is the specific tactic to ensure that you get the volume of open rate you desire.

      ...and to socialize is to 'greet', entertain, mingle and share resonate values with your prospects in their inboxes. After these come the other tactics.

      Just a little from me ...to your success.
      HI Eduspot!

      Wow! what a long and detailed message above. Thanks for dropping by.

      All the best!
      Jeng Cua
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  • Profile picture of the author ResearchDiva
    Eduspot - you are "spot" on (I guess there is a little pun in there!)...when you talk about delivering value in your emails. Yes - you have to know and use the technical aspects to get your email opened in the first place (ie...hook them with a great and relevant headline) but once they open the email you must deliver value. Consistently doing so will give you list a reason to look forward to an open your emails.

    The problem is...who has time to write and plan out all those emails - especially in the autoresponder series after you get the lead? Most folks online get lazy at this point. They spend all this effort driving traffic and getting the lead and then....nothing.

    A level of content marketing will help with this because, inherently, you are planning things out. The formal name is "editorial calendar"...but you don't have to be all that fancy. For each campaign you have to ask - what's the desired end result, why should my audience care about the content I'm giving them (keep asking your self "so what?" until you get to the center of your value and offering), and what do I have to do to in order to deliver on my promise and solve their question/need/problem.

    Not everyone likes to write...I love it! With my niche content packages, I prepare content to answer the content problem many online marketers have. If you don't have the time or desire to write...check it out.

    Also - I have found that a great place to look for headlines is at the bookstore - look at the covers of magazines- the publishing companies pay a lot of money in research and copywriting to find headlines that will stop potential customers in their tracks and get noticed among all the other eye candy on the shelf.

    Hope that helps!
    Dawn
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  • Profile picture of the author healthreview
    For any kind of IM concept, doing things right is the only reason for success and info overload is one of the reasons for failure.

    Free advices looks simpler and good for basic understanding of the concept but while taking action always be guided by a solid strategy. For that if necessary take the help of a good coach otherwise success will be a distant reality.
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  • Profile picture of the author ArmandoBSteele
    Thanks for sharing...
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  • Profile picture of the author Brown2
    Really useful tips. All the ways that you have mentioned are useful for increasing the open rate. But, the main factor that I think helps a lot to increase open rate is the "subject line". An attractive, relevant and compelling subject line can encourage people to open your email. Thanks for sharing this post!
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  • Profile picture of the author Slade556
    I agree, show your subscribers you care and they will feel appreciated! But even if you don't use their names in the emails, a catchy subject is probably the most important aspect of all!
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