EMail Marketing: A How To

by Matthew J Trujillo 9 replies
Many of us do not start our day without checking our email. It is an ingrained part of our daily routine. Ever since the days of AOL sending compact discs in the mail, email has become an increasingly bigger part of our lives. This is why email marketing campaigns are taking on an increasing level of importance.

So how do you start a successful email campaign? The first, and most important, aspect that must be dealt with is getting the proper permission. Unless you have permission from the people who you are sending your email campaign materials to, your email marketing campaign will fail to get off the ground. Be sure to have a clear and concise purpose in mind when attempting to acquire email addresses. No one wants to be sent spam or any other useless materials.

Once you have built the proper email list and you have a large number of contacts, the next step is to decide what form of correspondence you will use. Perhaps you would simply like to be able to update everyone on your contacts list about new products and promotions or you would rather send a newsletter. Choosing the best form of correspondence for your audience is important.

Email marketing works best when the parties involved have the correct expectations. Creating a strong call to action and pairing it with the proper following up efforts makes a world of difference. You will not be able to reach everyone with an email marketing campaign, so it is best to play the odds and contact as many people as possible. This maximizes the return on your investment.

Take a moment when developing email marketing materials to place yourself in the shoes of the recipient. It is easy to become biased and view what you have to say as being important to a person's life, but an objective observer knows how crucial it is to put yourself in the position of the reader and decide whether you would even open the email, let alone care about the contents within.

After sending out your emails, the time has come to see how well you've connected with your target audience. There are a wide range of analytic tools available that can measure the impact of your email marketing campaign quickly and easily. This helps you learn about where you have succeeded and where you can improve.

Email marketing is deceptively easy and many companies have been seduced by this perceived simplicity. Unless you are willing to do the proper legwork, your company's email marketing campaign is all for naught. As more and more companies turn to Internet marketing, email marketing will continue to become more important. The business that follow the correct steps are the ones that will prosper in the long term.
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  • Profile picture of the author ProfitCam
    this is a little helpful for me as a noob. But I have a list of over a million random facebook emails.
    Im wondering if it's possible to convert these emails to leads or sales.
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    • Profile picture of the author Olympio
      If you have over a million random facebook emails , you have gold. Start to send them informations related to topic discussed in your fan page and then starting segmenting them by category. This will help you later to know how to promote your list, what kind of product to promote with what category.
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  • Profile picture of the author winsoar
    Build the relationship by adding value first ProfitCam.
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    Visit my official blog: James Winsoar and learn how to generate 30+ new FREE leads a day on auto-pilot!

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    • Profile picture of the author James Baker
      Great Advice Matthew, thanks for the share

      Some great information i'm sure everyone can learn from!
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  • Profile picture of the author Chandrapaul
    first make good relationship then start selling your product...
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    BELIEVE IT OR NOT - GET GORGEOUS WEBSITE AT $99
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    • Originally Posted by Chandrapaul View Post

      first make good relationship then start selling your product...

      Agreed, if you have a good relationship with your prospects you will have no problem selling your products and services to them, it's all about delivering value and showing them that you are really there for them and there best interests. People forget subscribers are real people and not just ATM machines who spit out money for no value.
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      • Thanks for sharing this.

        If people trust you enough to give their email addresses to you, you owe it to them to deliver something that will be valuable to them. Of course, you are after business, but if you are to succeed in selling products and services to them, you should aim to help improve their lives.
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        web design & development, SEO, client support, online marketing
        Everest Online Marketing

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    • Profile picture of the author talfighel
      Originally Posted by Chandrapaul View Post

      first make good relationship then start selling your product...
      Most internet marketers think that you have to build a relationship with someone before they decide to buy.

      I can tell you that most prospects don't care about that. If you are selling a product to them that solves a problem, they will take their credit card out of their wallet and buy right away even after they opt into your list.
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  • Profile picture of the author graceallen
    Thank you for such wonderful information. As you rightly pointed out that email marketing costs less. The mainstream marketing channels are expensive. I am sure many marketing professionals love to invest just to make sure they are targeting potential customers. I use email marketing to send emails to those subscribers who fulfill certain criteria. Besides, I don’t require a huge team or technical know-hows with my email marketing campaigns.
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