Does Email Marketing Work with the High School & College Target Market?

by Trivum
5 replies
I have a client who would like to sell an ebook to high school and college age athletes.

My first question is: does email work for these demographics? I know a lot of younger people don't use email much at all these days. They might check in every now and then, but it doesn't seem to be as regular a thing as with an older crowd.

Does anyone have EXPERIENCE emailing to this demographic?

My second question is: would a pdf ebook even be the way to go? Would some other form like an app be better?
#college #email #high #market #marketing #school #target #work
  • Profile picture of the author Olympio
    I get this testimony from Anik Singal, a famous email marketer. The school boys do not pay ebook. The prefer spend their money to drink and eat. Anik send them email about ebook he sells nothing. Don't lose your time and money.
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    • Profile picture of the author mikfoxx
      Originally Posted by Olympio View Post

      I get this testimony from Anik Singal, a famous email marketer. The school boys do not pay ebook. The prefer spend their money to drink and eat. Anik send them email about ebook he sells nothing. Don't lose your time and money.
      Olympio has a point. Better look for other target market.
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  • Profile picture of the author discrat
    Originally Posted by Trivum View Post

    I have a client who would like to sell an ebook to high school and college age athletes.

    My first question is: does email work for these demographics? I know a lot of younger people don't use email much at all these days. They might check in every now and then, but it doesn't seem to be as regular a thing as with an older crowd.

    Does anyone have EXPERIENCE emailing to this demographic?

    My second question is: would a pdf ebook even be the way to go? Would some other form like an app be better?
    I think just by nature it could be a tough sell. High schoolers and a lot of college student just do not have the funds to do it.

    Although in college more and more kids get Credit Cards which could help.

    But still a tough sell


    - Robert Andrew
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  • Profile picture of the author Slade556
    You could try, and see what happens. It's true that not all young people use emails these days, but to be fair, many of the still do! However, if you're reluctant to the idea, you could try to market this book on social media, you might get more visibility.
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    • Profile picture of the author ProducerK
      You would need to have highly targeted edu data, but yes, you could have success with something like this.
      Dont kid yourself, edu is a massive billion dollar industry in the usa.
      With the right data, and the right product/offer, its a goldmine for you to cash out on.
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