Subscribers Engagement Issue?

12 replies
Hello Guys,

Can you please share your personal experience about subscribers.

- How many Freebies you are sending per week?
- What you send to engage with them?
- If some subscribers reading your emails and only looking for Freebie then is there any option to convert them in purchasers?

Looking for positive response

Thanks
#engagement #issue #mail marketting #subscribers
  • Profile picture of the author discrat
    Originally Posted by isalmanbaig View Post

    Hello Guys,

    Can you please share your personal experience about subscribers.

    - How many Freebies you are sending per week?
    - What you send to engage with them?
    - If some subscribers reading your emails and only looking for Freebie then is there any option to convert them in purchasers?

    Looking for positive response

    Thanks
    I like to go with a 30 day Course to keep them engaged. It also qualifies the prospects from the git go. When they sign up it is for an ebook and the training Course.

    So most of the time they do not just sign up to get the free e-book and then move on and never see them again.



    - Robert Andrew
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  • Profile picture of the author ishboo
    Originally Posted by isalmanbaig View Post

    Hello Guys,

    Can you please share your personal experience about subscribers.

    - How many Freebies you are sending per week?
    - What you send to engage with them?
    - If some subscribers reading your emails and only looking for Freebie then is there any option to convert them in purchasers?

    Looking for positive response

    Thanks
    You don't need to send freebies. Think in terms of relationship rather than content.

    You send them what they signed up for to engage them initially. Then you send what you know they REALLY CRAVE via your research into the buyers in that market.

    No way to convert people looking for FREEBIES. Almost never. Focus on those not getting the freebie just for the sake of the freebie and focus on those getting the freebie because they really have the one problem your freebie promises to help them solve.
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  • Profile picture of the author ProducerK
    I have never been one to support using "free" things to get people to buy things.
    I dont find it to be an effective tactic.
    Start by offering a cheaper product, and then use a series of auto responders and a sales funnel to continually upsell the user until they drop off, and then begins the downsells until the user has completed the funnel and all the offers associated in it.
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  • Profile picture of the author Bryan Ebert
    I also am not a big fan of freebies. I offer one with the initial sign-up, but do not do so afterwards. To keep the list engaged, I make the emails more interesting. I never just try to sell something because people learn to tune out repeated sales attempts. Instead, I tell a story, or give an unusual fact of some sort. That is how I keep them interested in what I have to say. I don't think there is a good way to get people to buy things if they signed up only for the free offers.
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    • Profile picture of the author ProducerK
      Originally Posted by Bryan Ebert View Post

      I never just try to sell something because people learn to tune out repeated sales attempts.
      This is all I do is sell directly to my lists. I dont spend a lot of time working on engagement with my list. I sell my members products and services until they drop off and dont buy anymore. Its a different approach, but both ways are very effective.
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    • Profile picture of the author discrat
      Originally Posted by Bryan Ebert View Post

      I also am not a big fan of freebies. I offer one with the initial sign-up, but do not do so afterwards. To keep the list engaged, I make the emails more interesting. I never just try to sell something because people learn to tune out repeated sales attempts. Instead, I tell a story, or give an unusual fact of some sort. That is how I keep them interested in what I have to say. I don't think there is a good way to get people to buy things if they signed up only for the free offers.
      Curious, if you do not sell them anything then how is this a business ?
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      • Profile picture of the author ishboo
        Originally Posted by discrat View Post

        Curious, if you do not sell them anything then how is this a business ?
        He said "just". Basically saying he doesn't do a hard sell and doesn't make the "buy buy buy" "click click click" approach.

        I think you knew that.
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        • Profile picture of the author discrat
          Originally Posted by ishboo View Post

          He said "just". Basically saying he doesn't do a hard sell and doesn't make the "buy buy buy" "click click click" approach.

          I think you knew that.
          Don't assume that you know what anyone here knows or doesn't know.

          The fact of the matter in Email Marketing there are times to provide great content ( which should be all the time) and there are absolutely times to do HARD , yes HARD selling.

          People need to get off this silly 'paranoid trip' and realize that if you do your homework and provide great instruction and divulge very generous helpful information there is ABSOLUTELY nothing wrong with asking people to do business with you and provide them with a Product that will only help them

          If you are so self conscious about what people will think when you say 'buy,buy,buy or click,click,click' then you have NOT done your job as a Marketer correctly. These people should have no problem seeing this and if you have portrayed your Brand properly they should totally want to see this and be eager to buy from you.
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  • First thing you need to understand (most don't) is that you're dealing with people.

    Your friends are people. Maybe your girlfriend is a real person. Your family, relatives, the teller behind the counter at your favourite coffee shop. How do you communicate with these people? If you can talk to them, you can also talk to subscribers. Unless the beings on your list are from a different planet, I guess you'd build connections the same way you would with any other person.

    Tell stories. Be personal and personable. Make them laugh. Make them angry. Piss some of them off so you can pull others closer.

    When you think about it, marketing is a lot like life. You can tie a lesson into almost anything that's going on in your life right now.
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  • Profile picture of the author EDIT
    I am new to all of this and am trying to figure out how to start my first email list and have all the same questions as OP. When it comes to email marketing, I am sooo confused?

    I have been busting my ass for the last 2 months, writing a TON of what I believe, to be quality content that will help my targeted audience for my site and have also finished writing a free report to give away as my incentive for an email address, but once I get those subscribers, I have no idea what to do with the list? If it matters, I am not in a MMO niche, since I don't know how to MMO....not yet anyway

    Personally, I seriously hate when someone sends me email after email trying to sell me things and I am very quick to unsubscribe so I don't really know if I should be going that route? I don't think I would feel comfortable doing so.

    I dig the engagement with the list route, but as someone else has pointed out, how do you make money from there? I understand it's all about building trust and all, but when do you know when is the right time to pitch them an affiliate product?

    Also, do you guys actually send questions to your list and ask them what they want? Is this a good idea? Will whatever autoresponder (I am leaning towards getresponse) allow me to do that and collect answers to my questions from my list?

    Let's say my list tells me that they need help with whatever, and then I decide that it might be a good idea to create a course or an ebook that I can sell to my list, will an autoresponder like getresponse give me the option to have a paypal button in the email that I send to my list so that I can start collecting payments?

    From what I have gathered from searching this forum, I need to have an opt-in page with a free incentive to collect email addresses, but where to go from there? I am totally lost and confused and have no idea how I should be sequencing or positioning myself with these emails?

    I want to have a game plan intact before I start spending money on an autoresponder and also before I get my first subscriber or even my first visitor to my site for that matter. I would like to have a few emails already written and cued up before I even launch my website, but have no idea what I should include in those emails?

    Any other suggestions?

    BTW, thanks OP for starting this thread.
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  • Profile picture of the author teeowl
    i do all my seling in the PS (that is post script). after offering content in an email, then i use the post script to sell.

    PS: this is where i tell my subscribers to buy my productin every email that i send them.
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