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7 Free CASE STUDY Tips To Boost Open Rates With Subject Lines (And It's NOT What You Think)

by Kelvin Chan
5 replies
So today I decided to do a quick study on subject lines based on my follow up series across the different IM lists that I have and wanted to share them with you.


Hopefully, this will assist you get higher open rates, click rates and thus sales (HINT: It will be nice if you send a tip when you get extra sales from implementing any of the below ... haha!)


Ok here we go (with actual examples)...


Tip #1) Use Curiosity / Ambiguity but not too often

+ "..., 3Ps & 3Ds"
+ "..., K, L & T"


Tip #2) Use Strong, Positive Keywords

+ "Welcome to..." (I've studied many of the 1st emails by major organizations around the world...)
+ "[2 CASE STUDIES]"
+ "Free"
+ "Open"
+ "Personal Tips"


Tip #3) Avoid Negative Keywords / Phrase

+ "Your" / "You" (?)
+ "Final" (?)
+ "How To Truly" (?)
+ "Structuring Your Business" (Keep language as simple & casual as possible)


? - Means I've seen enough data to share this but would like to further test it


Tip #4) Using Your Personal Name

+ First time I used it, there was a dip in open rates (But after that it's good ONLY if you're delivering good value & using your name relatively often)


Additional Bonus Tips:

Tip #5) Use numbers in subject lines whenever feasible as they are specific by nature & people like certainty to a degree


Tip #6) Avoid using words your subscribers may not understand or be in their lingo


Tip #7) It's not about you... it's about THEM!


Now go apply and test.
#boost #case #free #it’s #lines #open #rates #study #subject #tips
  • Profile picture of the author M Thompson
    One that I use that works very well is to add a celebrity's name to the title, when split testing this got an 8% increase in open rate
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    • Profile picture of the author Kelvin Chan
      Hey M Thompson,

      You wanna share an actual example on this?

      P.S. You got a great site btw.
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      • Profile picture of the author discrat
        Thank you Kelvin.
        Also I know putting your Subject Lines in quotes can increase your Open Rates as well.

        Overall, as far as long term the best way to increase your Open Rates is to increase the perceived quality of your Name/Brand ( i.e when they see who the email is from )


        - Robert Andrew
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  • Profile picture of the author Kelvin Chan
    Put another way...

    Be a value creator and people will hunt for your emails
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  • Profile picture of the author Kelvin Chan
    Evidently quite a few people asked about the examples in tip #1. It wasn't meant to be "deciphered" within the context of this sharing but simply to state the principle of using curiosity & ambiguity (but again, not too often).

    As said, using these sparingly within the subject lines of my follow up series worked a treat in increasing open rates but I'll share what these represent in any case.

    They are...
    3Ps - Passion, Performance, Purpose
    3Ds - Desire, Design, Destiny
    K, L, T - Know, Like & Trust

    Here is a latest example of how top marketers like Russell Brunson use this principle:

    (Bullet point) Boobs VS Oboma - which one wins?

    Trust this assists.
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