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Better email marketing strategy

by behnampmdg3
15 replies
Hi;

I have a question about 2 different businesses.

I give away 2 mini courses (1 gardening, 1 get Ex gf back) in the course of 10 emails in 10 days. I get them to opt in via Bing and then start hitting them with emails with links to mini course.

At the end of each video I offer them a $7 trip wire.

My 2 questions:
1 - If you're experienced, please advise how can I improve it in general? Since there are countless ways to change this, a bit of direction would be nice.

2 - What would be a better length for these 10 videos? 5 min each? 30 min each? I have tones to give a way. I believe get ex gf guys are easier to sell to but gardening guys won't buy easy.

Option 1 is to give them instant access to 20 tiny videos.
Option 2 is to give them access to 20 tiny videos, unlock 1 every day.
Option 3 is to give them 5 relatively longer videos (about 10 min each). 1 every day for 5 days
Option 4........

Thanks
#email #marketing #strategy
  • Profile picture of the author RealCasher
    Hey, there are endless ways actually.

    But one thing for sure is to make the videos as small and intriguing as possible ( 3 - 7 mins )

    Unlock 1 video for a day or two seems the way to do it.
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    • Profile picture of the author behnampmdg3
      Originally Posted by RealCasher View Post

      Hey, there are endless ways actually.

      But one thing for sure is to make the videos as small and intriguing as possible ( 3 - 7 mins )

      Unlock 1 video for a day or two seems the way to do it.
      Hi;
      Eben's videos are about 15 min.
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  • Profile picture of the author winsoar
    You could do one per day, but do the $7 trip wire to give them instant access to them all at any time.
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    • Profile picture of the author behnampmdg3
      Originally Posted by winsoar View Post

      You could do one per day, but do the $7 trip wire to give them instant access to them all at any time.
      $7 to all videos for mini course?
      And then $67 for complete program?
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      • Profile picture of the author winsoar
        Originally Posted by behnampmdg3 View Post

        $7 to all videos for mini course?
        And then $67 for complete program?
        Yeah, this is called ending the free trial early. It is a good growth hacking tactic.

        You can still have the upsell to the full course, they are just getting access to the shorter videos faster than one a day that way.
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        • Profile picture of the author behnampmdg3
          Originally Posted by winsoar View Post

          Yeah, this is called ending the free trial early. It is a good growth hacking tactic.

          You can still have the upsell to the full course, they are just getting access to the shorter videos faster than one a day that way.
          Yeh, after they opt in, I thought of showing them a 10 min video offering them tripwire and send them 1 email each day with link and credentials to their account where they see locked mini course (and every day a new one unlocks).
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      • Profile picture of the author AntonioSeegars1
        [DELETED]
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        • Profile picture of the author healthreview
          $7 to all videos for mini course?
          And then $67 for complete program?
          This is a perfect strategy. It should work.
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  • Profile picture of the author talfighel
    After they opt in, send them to a sales video.
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    • Profile picture of the author behnampmdg3
      Originally Posted by talfighel View Post

      After they opt in, send them to a sales video.
      I thought I send them to sales video and email them credentials so they login and see a page with thumbnails of all videos + 1 unlocked video.
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  • Profile picture of the author behnampmdg3
    I am still insecure about it. I thought make it $37 instead of $67. Bad idea?
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  • Profile picture of the author lukecanstellansmile
    For better email marketing you must have a great list subscribers of email. Either you can build that or purchase from the internet data providers i have got one allyouneediswifi
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    • Profile picture of the author omegamedia
      Originally Posted by lukecanstellansmile View Post

      For better email marketing you must have a great list subscribers of email. Either you can build that or purchase from the internet data providers i have got one allyouneediswifi
      Your right for Better than best email marketing strategy
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  • Profile picture of the author Eagle07
    For this particular niche (getting an ex back)... people wanted instant solutions so you can just promote directly your main offer after they subscribe. Make sure you make your email as one that really sell like:

    If you really want to get your ex back, you should take this guide and implement it before its too late. Time is gold. Click the link below to get your guide now...

    then your link...
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  • Profile picture of the author christina21maria
    Very thorough post..again!! Nicely done and email is the golden nugget for all business. I think it gets overlooked often with all the social media talk. Thanks for sharing some great tips.
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  • Profile picture of the author jt47000
    I am still insecure about it. I thought make it $37 instead of $67. Bad idea?
    Never underestimate the power of perception. I haven't purchased or seen your product but I had a similar product that was a ton of information, literally years and years of experience and I sold it for 5$...

    Sure I had a couple sales but It wasn't until I marked it up to about 50$ until I started seeing some real money in terms of sales volume. People subconciously believe that you get what you pay for... Price it higher my man, you got nothing to loose... Plus it will have more street cred if people knew it was higher priced then marked down. Or... Make the regular sales price 65$ and mark it down to 35$ a few times a year to promote it. People can't resist a deal.

    Maybe if their ex is worth 5$ to them, they'll buy it. If i really wanted my ex back.. I'd pay the 60$. She's worth it to me... except she hooked up with a maseus on a cruise ship.. Sorry... I mean "Massage Therapist"..
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