am I doing it wrong ? horrible campaign=need your honest advice

1 subscribers out of 197 clicks is really not a great start.

Results depends a lot upon the segment that you are targeting.

How are you targeting the people for fitness niche in India ?

Other than that one simple advice would be to keep the lead form on the landing page itself so that users don't have to click a button to see it.

Also if possible add a exit lead form if possible to the landing page.

Those 2 things done right, would raise your conversion ratio a bit higher. But right targeting is definitely that you should be focusing on. Broad match sometimes not product the level of results that you are looking for.

You've asked for a honest advice, so I'm not going to sugar coat.

Imho your lead page needs complete reworking.

I think the headline needs complete rewriting, it contains 3 offers that when you read them, they feel disconnected. The headline is huge and confusing because you tried to put there as much as you can rather than keeping it simple, benefit oriented and crystal clear.

Another thing, spend $5, send it to fivver and let them grammar proof it. The English on the page is really horrible and it's all over the place. I understand English is not your first language (neither it's mine), so take it to somebody who can fix it.

Finally, the sentences are weak. For example you write
If you as an owner convey lack of confidence in your product and its benefits, and not completely sure if your visitors will benefit from it, than how your visitors can be confident and why would they even bother getting it.

I can confidently say that more than 60% of the problem is caused by your landing page.
Here are my suggestions for you:

1. Make the headline short, precise, and distinctive. It all looks like a long text to me.

2. You should never ever have your CTA (call to action) button down below so the visitor has to scroll down to find it.

3. I usually get a lot better results using a white background or at least have a white background for the Headline section.

4. If you want to give extra information, use bullet points.

5. The less the distractions, the more the interaction. Avoid having too much items on the page, so the visitor doesn't have to scroll down the page and find the rest, because they mostly don't.

6. I see that you are trying to implement a system like the 2-Step opt-in which is common these days. That's a really good way to add an extra 10% to your conversion rate. But the point is that in this method, you shouldn't link them to another page to access the opt-in, instead you should show your opt-in page in a pop up form.

7. You can add another 10% to your conversion rate by taking out the 'Name' field from your opt-in form.

8. I would also avoid using Double Opt-in to increase the results at least for the beginning. But since you are using Aweber, you should make your decision from the start. So, I suggest you to go with the Single Opt-in.


And now about your traffic source:

Monitor your clicks and see what kind of clicks you are receiving the most. If a big chunk of it is Mobile traffic, you should use a simple squeeze page that fits in the smaller screen sizes easily. In this case, you should avoid having too much texts and items on the page.

Just keep testing and tweaking to enhance the results.

In addition to what Hossein said above...

1) Have you though about not using double optin
2) Make sure important things are above the fold. If you can drop the link to your squeeze page, we might be able to tell you about specific things.