I recently started a new career selling ad space for a companies multiple email newsletters. I've done sales for years but this is a little different. The company has multiple e-newsletters about finance, health, golf with subscribers ranging from 50,000 - 200,000.
My boss has me cold calling/emailing potential clients I find and I've gotten one deal so far. I'm interested in posting a classified in this forum but I'm confused about the pricing. Most people in there for solo ads are selling per click which seems really cheap. Were selling dedicated solo's on our newsletters for $1,500+ for one send and also sponsored ad placements. It doesnt seem the clicks are vastly superior for us to justify the price increase. Our demographic is 70% Male 45+. maybe that plays a role.
Am I missing something regarding the pricing of this kind of marketing?
Any recommendations on filling this ad calendar and getting clients?