I do not do much email mkting. I send mail once or twice a month. I observe that every time i send mail, around 1% people unsubscribe. I am afraid, my mailing list / Subscribers decreasing with every mail.
Is it normal?
How much % unsubscribing is normal? How to reduce it.
If i started mail marketing on daily basis, my subscriber list will reduce to 0 if 1% unsubscribe daily....Lol
What you guys say.