* white labeling (we can brand it with our own logo, we will have 1st line support)
* attractive look & feel
* A/B testing capabilities
* easy to use
* spam check
* a clean reputation as a no spam ESP
* flexible WYSIWYG email composer (not just HTML) with responsive layout
* good analytics capabilities
* segmentation attributes should be able to be defined from sub-accounts
* subscribe/unsubscribe forms should be able to be defined from sub-accounts
* API access so that it can be integrated into e.g. an e-commerce platform etc
* auto responders (low prio)
* flexible pricing plans, start low and be able to grow
We would like to start with our first customer who have just below 100 K subscribers. Our typical customers' email lists ranges between 10 K - 300 K subscribers with a sendout frequency of 1 to 10 (max) per month.
We expect to have customers with email lists of approx (in all) one million subscribers within the forthcoming six months.
The roughly ten ESPs that we have seen so far is very expensive so any help will be much appreciated.