The trick to writing a follow up mail

8 replies
After my post yesterday about headlines to get people reading your mails (Top 5 Tips....), I though I'd build on that with a simple tip that I learnt early on about writing the content of the mail.

I often get asked how I go about writing a mail to my list.

My answer is, I don't.

What I mean by this is that I never set out thinking about ALL subscribers on my list. If I do, writing a mail to please them all becomes almost impossible.

Therefore my little tip to you if you are struggling to come up with your own emails is write with one person in mind. Think of a friend and write the mail as if you were going to send the mail just to them.

If you do this you will find that writing your mails becomes far easier and your mails become far less 'salesy' and far more believable.

Try it and see what you think

Wishing you all the best with your online adventure

Andy
#follow #mail #trick #writing
  • Profile picture of the author stoqn
    Great tip.
    And remember, don't forget to skip the friend's name at the beginning of the mail
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  • Profile picture of the author discrat
    Originally Posted by The Beginner's Friend View Post




    Therefore my little tip to you if you are struggling to come up with your own emails is write with one person in mind. Think of a friend and write the mail as if you were going to send the mail just to them.
    Simple but golden. Thank you

    At the beginning I thought there was some magical way to write emails. And some system you had to follow. There is NOT


    - Robert Andrew
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  • Profile picture of the author Marie N
    Thank you Andy! This should simplify my email writing strategy. I usually spend hours thinking about the different personalities and trying to cater as such. Time wasted but no more!
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  • Profile picture of the author Navyskater23
    Awesome insight Andy

    Thinking of the offer & who that offer would be perfect for definitely helps.

    If the offer is for newbies then I'll try to find or create an offer that teaches the basics about making money online which I feel could educate them, and give them a basic insight.

    Then later they'll understand more about listbuilding, or softwares when I talk about those in future offers, and be they'll be more willing to purchase future courses about those when I bring up those subjects.

    Also just trial, and error for different traffic sources also works great.

    Just gotta test your headlines, swipes, offers, see which ones give you the best engagement, and bring in sales.

    Heck, even if one of your those doesn't work then you still have people on your list to test out other ones.

    What I love about email marketing
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  • Profile picture of the author Aniblow
    Engaging email writing is basically about educating,
    informing and entertaining your reader. If you could
    do that, the selling part is easy cos you don't have
    to sound salesy.
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  • Hello The Beginner's Friend

    Right, thanks for the advice, even more effective if you report the name of his friend.
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  • Profile picture of the author steve-saunders
    Just sat here right now trying to compose an email to my list and going nowhere fast - going to implment this idea now !
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    Would you like to see how a total beginner gets on making money online - no, it's not a sales pitch, I just want you to join me on my road to success and see how I get on - I might even fail !

    www.stevesroadtosuccess.com

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