Email Marketing Is Dead

It is, it just requires more skill today.

Back then, it was all hypey ads.

Today, people get so much free information, they want to get RESULTS.

They want to know you're an expert, and can deliver on all your promises.

The problem is most marketers fail to communicate this.

No it's far from dead. With everyone carrying a smartphone nowadays it's very much alive.

What is dead, is senseless spamming. Even if you are CANSPAM complaint (which if you're not is illegal) I still consider is "spamming" if you're not adding value to the end user.

First, to be an effective email marketer you need to build YOUR OWN list. Buying, renting lists is no good. You may find a hidden gem here or there but ultimately you're trying to profit off of someone else's hard work.

So start by building a list. Good methods to do this include polls, surveys, eBook downloads, coupons, etc. Once you get people on a list, don't start firing away daily. Instead softly email them every couple of days and tell a story about what you're promoting. Look at it like you're trying to entertain them.

At the climax of your story you can then start to pitch a product or a series of products. But do this in an interpersonal way where you really connect with your audience and they feel like there is strong value on your list.

Are you familiar with Algora Publishing? They are a major marketer who emails their lists almost everyday. If it wasn't still effective I doubt they'd still be doing it. Their formula is to provide valuable information along with an offer, not just slightly people day after day with offers. I don't think slamming works as well as it did in the early 2000s if it ever really worked.

I have a targeted email list of over 2,000 email that i built over a 3 year period and i make a couple of sales here and there off it, but i don't feel its anything crazy

maybe i am not using it right

i try to offer free content and then every once in a while il do a sale

is there any other things i may not be doing that the top marketers are doing with there list?

Dead? It still work, and all the expert are using it.

Absolutely not, but that doesn't mean email marketing is dead. It's on life support, but I don't see the plug being pulled anytime in the foreseeable future. Many still use it as part of a multi-pronged marketing effort.

Contrary to what you may read on this forum, success doesn't hinge on email list mailing. There are many different points of contact for potential customers.

Hands down it was so much easier back then...it was like shooting fish in a barrel!

However, IMO, there's still nothing that beats it.

You can spend X to get a click, view, etc... or X to get an email and I will take the email every time!

The first website that i open when i open my chorme is GMAIL, so email marketing is alive and amazon, fiver, facebook, any big company still use email marketing to do upsell and selling

The other day i receive a email about a facebook expert and she said that facebook is always changing and is getting hard to do marketing, so she teach people, how to use facebook to build their list, so even social media expert teach that email marketing is still the number one weapon to sell product or anything online. (This is the same process that people in the past have when they only use google adwords to promote direct affiliate link, then they learn that they need to build their list) and the same is happing with facebook

Email marketing is not dead people expect more these days so a good funnel with well thought out follow up is what is needed.

Not at all, see this word email marketing in broader prospective. Ecommerce sales are mounting around the globe, and customer acquisition via email marketing is skyrocketing compared to other forms of marketing such as Social Media Campaigns. Email marketing is second highest in customer acquisition after organic searches. It is one strategy that helps to actually to implement custom loyalty model, which ensures repeat sales. So it has changed a lot but not dead at all.

its hilarious that someone would say that email marketing is dead in an age where people get INSTANT notification of when they receive an email.

1. See early 2000's was the market of sellers but present scenario is the market of buyer.

2. Nothing is dead ! subject itself is enough for anyone to analyze it's wastage of time or valuable. so
everybody is only Interested in deleting junk & spam mails.

3. Meaning of buyer market in my opinion is what he requires. So subject should be more effective and
should be relevant to the buyer's need.

E-mail marketing is NOT dead, not in a long shot.

However you need a slightly different approach than 15 years ago but that is not necessarily a bad thing.

Email Is Alive And Well, Just Got To Provide Good Engaging Content..Instead of spammy nonsense

Yes, of course it s still working!

never understimate the importance of a good mail marketing technique!!

Email marketing is not dead yet. But, we need effective strategies to achieve better results.



Here are some statistics and studies that agree with my feelings about the future of email marketing:

01. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017.

02. 247 billion emails are sent every day.

03. For every $1 spent on email marketing, the average return is $44.25.

04. There are 897 million mobile email users worldwide, including both business and consumer users.

05. 48% of emails are opened on a mobile device.

06. A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.

07. 72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand.

08. Email conversion rates are three times higher than social media, with a 17% higher value in the conversion.

Do you think email marketing is still alive and kicking, or is it dying a slow, painful death?

I DON"T THINK SO....IT WORKS...AND IT WILL WORK IN FUTURE ALSO...

Email marketing is an important piece for millennials. Millennials are connected. The majority of them have their mobile device within arm’s reach at all hours. These consumers use social media and social apps but may not engage with them on a daily basis. Millennials do check their email on a consistently as it is a tool used for direct communication. A study by Pew states that 90% of millennials are using the web to send and receive email.

Social apps and media are being used for just that– socializing. Millennials are using mobile responsive email to to engage personally with brands. They expect customer support, updates, and other personal dialogue from brands to take place via mobile responsive emails. This demographic has drawn a line between social engagement and personal communication. These consumers want a connection with a brand that is authentic and personal. They are not finding this relationship on social media. This is why email remains an important marketing tool for brands.

As time progresses, the relationship millennials have with email will remain strong. Technology is making it easier for millennials to access their email and engage with brands. Two years ago 61% of webmail users chose mobile.

In addition to mobile responsive email, a brand must use mobile strategies in all of their marketing efforts. If a brand provides mobile responsive emails but has a poorly constructed– or even worse, no mobile website– millennials will disregard the brand. Brands that combine SMS marketing, mobile responsive email, and mobile websites are engaging their audiences and driving new business and building loyalty. For millennials, brands must remember to keep social and personal relationships separate.

I wouldn't say email marketing is dead, did you know that there's actually be a resurgence of emails being open and read because more and more people are accessing email via their smart phone? Email will still continue to by a primary marketing channel in my opinion.

It still works. You just need to be better at it than before. You need to get good at selling, and offering the right bonuses and all that jazz.

Dead...what?

Now emails are much more clean than it used to be 10 years ago, when people used to share email forwards on email, now these forwards has got their home in social media.

Only thing changed is from sending useless / untargeted email to useful and targeted emails.

If your emails are genuinely informative and help your subscribers, then, it is great to use tool for B2B marketers.

Hi,

I think email is like Phone. It can change shapes but will never die. Just like phone is there for 100 years.

Today there are 350 million email users, out of that 50% use email on mobile. Email is important part of day to day business of most people.

The people who tell you email marketing is dead are likely marketers doing so because they want to sell you training for a social media strategy or something else.

Consider this...

There are currently more than 3.2 billion email accounts around the globe, with 95% of online consumers using email, and 91% checking their email at least once a day.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

According to VentureBeat, email generates a higher ROI for marketers than any other channel, generating $38 in ROI for every $1 spent.

Show me a successful online marketer who doesn't have a large email list...

Many people think that this marketing is dead. But it is supposed to be known that now many promotional methods exist. Each one is unique and has its special function. So it's not appropriate to say that which one is dead. We all know E-mail marketing is a little tough to deal with. And there're so many example which can prove that E-mail marketing is still alive and very active. E-mail marketing will always be needed. Different people has different demands therefore we have to make our E-mail design be satisfied to customers' demands. And I think this is the key to E-mail marketing. And always make changes and innovations when something is changed.
As for me, I work in desktopad platform and I am doing the E-mail marketing department.

In fact, technology industry today is so different from the early time. Along with it is the improvement in the email marketing, I do not think email marketing nowadays is less effective than last time but whether it is efficient or not depends on skill of the marketers.

you might think that it is dead because of the many upcoming ad sites but it is not. The upcoming sites might be easy to use, reach many people or whatever advantage you might think of but also email marketing has its own advantages that other sites cannot have. Therefore I consider all important and very alive. Emails are more secure, you can send more specific and personal details than in other platforms which are subject to hacking and spamming. Thank you

Email marketing can never be dead Bluboi543. It just got covered under cloud of smartphones, tv and print ads and other mediums, Still the good old way to directly reach the customer and impress if done in a dignified way. As a retailer I have got great returns, My patrons are happy and new prospects are excited to know more when I send the 'nice and personalised' emails. That doesnt mean I burn the midnight oil personalising, creating and sending thousands of emails. I got associated to Ariticmail, they do all the hard work for me, lol.

-The average email-based order dollar value is 17% higher than social media.
-Email is a whopping 40 times more powerful at acquiring new customers than facebook and twitter combined.

Email marketing is far from being dead,it's alive an well!

~TR

I think the question should be "Is securing email addresses via sold lists dead?" NOT is email marketing dead? (Which was my question on another post...http://www.warriorforum.com/email-ma...-any-more.html)

Is it dead?

1) It still makes me a profit (affiliate sells/my own product sells)

2) Is it effective to convert into traffic? Yes

I would disagree that it's dead

Subscribers will open your email if you're an expert and consistently build good relationship with them.

No, i don't think so its one of the good methode to generate leads.