You're wasting money if you don't use this technique...
"Don't Miss Out On $1,000 Next Month!"
Short answer, the second one. The power of loss is greater than the power of gain. People hate missing out on things, and that includes missing out on an opportunity.
Trying to convince someone that they could miss out on an opportunity is easier and causes more interest than trying to convince that same person how great the opportunity is.
When promoting products or trying to get your readers to take action, use the fear of loss instead of the promise of gain. This will make them feel as if they're missing out if they don't take action.
Notice the headline for this post?
David Hunter | Duke of Marketing
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