ATTN: List Builders with a penchant for details

Hi guys,

Alright, I'm very close to getting into the whole selling CB products but not without a squeeze page and email followup system.

Here are the details I seem to be missing. And I can better explain them with a fictitious scenario.

Product: Newspaper
Product's website: newspaper.com
My FB ad: newspaperaff.com
Name of a user who clicks the ad: John Smith


My FB ad says "To get newspaper delivered to you daily at 50c per day, click here!". The user lands on newspaperaff.com and sees the benefits of the newspaper, why it's good, etc.

Then it would say "Put your email and name so you can purchase this service". Once that happens, upon form submission, user gets redirected to newspaper.com to begin purchase. He might also see more information about newspaper on that page, perhaps even redundant and then he signs up.

Phase #1 complete (but feel free to correct if my understanding is flawed)
Phase #2 is where my issue is.

Every thread says, get customer details so you can promote other products to your list. How can I do that unless I'm a brand myself? Like Shoemoney.com where everyone knows Shoe and if one day he sends lawncare products and next day he sends skincare products to his list - it doesn't matter because it's coming from Shoe. Not from shoelawncare.com or shoeskincare.com.

So, using my example, in the future my email followups are going to come from: info@newspaperaff.com where I'm going to continue talking about why Newspaper is a good thing so they can click and go back to the same newspaper.com page to complete purchase This is assuming I am sending the email to the segmented users who did not purchase from newspaper.com which at this point I'm not sure if I will ever have that data lol

All is well.
But then, how can I promote other products to this list that signed up specifically for Newspaper?

• Does it mean I can promote niche-specific, like Newspaper related products only?
• And does it mean I have to build a "brand" for every niche so I can promote only niche-specific products?
• I do not want to make my name like Shoe, so how do people make a generic brand to peddle different products, or do they not?

Maybe I am dying to see an example of what this all connects as, or maybe one of you experienced guys can say something.
I hope I'm clear and I really wish I can get this help.

Thanks!
PS: If you would like to see the background thread to all this, here it is.