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Do Solo ads really convert to sales ??

by James3013
25 replies
I am new to IM but one thing I've learned is that List-building is quite a crucial part.
Solo-Ads are one of the most popular ways of growing your list, but I am still not convinced with the concept.
As far as my knowledge is concerned (Correct me if I am wrong) email marketing is all about growing your list and building a relationship with it. Consider someone who is offering solo-ads and has his own list, then chances are that the products he/she have advertised/marketed to the list may have already solved their problem.
Then why on earth would they again and again welcome new offers and products and keep on purchasing them.
Won't it portray them as spammers continuously shooting up with new products.
As far as getting opt-ins are concerned (through solo-ads) they may be just to procure those lead magnets.
1.) But has anyone had any serious success in generating sales through solo-ads ?
2.) Are those subscribers loyal enough, or just "freebie" seekers ?
3.) Are there any better ways of building a list that converts well ?


Thanks in advance.
#ads #conversion #convert #email markeing #list buildiing #sales #solo #soloads
  • Profile picture of the author HonWai
    Yes, solo ads do convert into sales, with the right solo ads seller, and more importantly your sales funnel. If you have a great sales funnel, you will not only making sales on the front end, but also through the back end of your sales funnel, like your follow up emails to your subscribers.

    There's solo ads seller not only sending your solo email to their 'freebie list', they will also send to their buyer's list. Be sure to check out the solo ads sellers' testimonials before buying any solo ads. Not only to see the conversions, but also see if others buyers are making sales from the sellers.

    And yes, there are many ways you can build a list, but I think solo ads is one of the faster ways do to it. But remember though, you need to have a well-developed sales funnel to make solo ads convert and make profit from the solo ads traffic.

    Hope it helps and wish you all the best!
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    • Profile picture of the author James3013
      Originally Posted by HonWai View Post

      Yes, solo ads do convert into sales, with the right solo ads seller, and more importantly your sales funnel. If you have a great sales funnel, you will not only making sales on the front end, but also through the back end of your sales funnel, like your follow up emails to your subscribers.

      There's solo ads seller not only sending your solo email to their 'freebie list', they will also send to their buyer's list. Be sure to check out the solo ads sellers' testimonials before buying any solo ads. Not only to see the conversions, but also see if others buyers are making sales from the sellers.

      And yes, there are many ways you can build a list, but I think solo ads is one of the faster ways do to it. But remember though, you need to have a well-developed sales funnel to make solo ads convert and make profit from the solo ads traffic.

      Hope it helps and wish you all the best!
      Thanks mate,
      So the whole idea is to set-up a proper sales funnel and buy solo-ads from trusted and best Sellers.
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  • Profile picture of the author federal06
    You need to review the sale page of the solo ads vendor and check that he say that he going to send the email to their buyer list, check the testimonial of other people also if they make money using the solo ads.
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  • Profile picture of the author cindynorwood
    personally i don't believe in solo ads a lot of sellers don't deliver what is promised.
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    • Profile picture of the author brodel34
      Originally Posted by cindynorwood View Post

      personally i don't believe in solo ads
      ......same.
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    • Profile picture of the author DABK
      And, impersonally?

      What's belief got to do with it? In marketing, you test and go with the results.

      If some sellers don't deliver as promised, but others do, the issue is not solo ads but bad sellers and buyers who can't tell bad from good sellers.

      Originally Posted by cindynorwood View Post

      personally i don't believe in solo ads a lot of sellers don't deliver what is promised.
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  • Profile picture of the author Aniblow
    James3013, I used to have this same concern until
    I tried buying solos. The thing is, marketers that
    care about their list would first take a look at
    the offer and probably turn them down if it
    wouldn't benefit their list. There's absolutely no
    point to keep recommending the same line of
    products to subscribers on a list.
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  • Profile picture of the author DonteEvans
    I have pretty good experience with the various solo ad sellers I have use. I also usually only try out 100 clicks when I try someone knew but for the most part I purchase from the same few solo ad sellers from off FB.

    1.) But has anyone had any serious success in generating sales through solo-ads ? Yes, usually got at least 1 FE sale but most of my sales are on the BE during follow up emails.
    2.) Are those subscribers loyal enough, or just "freebie" seekers ? Some are and some are not. I personally get a max. I clean up my list often so if I see people aren't opening emails, bye-bye they go.
    3.) Are there any better ways of building a list that converts well ? You have to really go with what works for you. You can build a list using other methods such as FB, Bing or Google adwords but you niche is going to come into play as well.

    I'm sure some others will have a difference experience than me but that's what I have seen.

    Good luck!
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    • Profile picture of the author James3013
      Originally Posted by DonteEvans View Post

      I have pretty good experience with the various solo ad sellers I have use. I also usually only try out 100 clicks when I try someone knew but for the most part I purchase from the same few solo ad sellers from off FB.

      1.) But has anyone had any serious success in generating sales through solo-ads ? Yes, usually got at least 1 FE sale but most of my sales are on the BE during follow up emails.
      2.) Are those subscribers loyal enough, or just "freebie" seekers ? Some are and some are not. I personally get a max. I clean up my list often so if I see people aren't opening emails, bye-bye they go.
      3.) Are there any better ways of building a list that converts well ? You have to really go with what works for you. You can build a list using other methods such as FB, Bing or Google adwords but you niche is going to come into play as well.

      I'm sure some others will have a difference experience than me but that's what I have seen.

      Good luck!

      Yeah I like the point you made about cleaning up the list, because you simply don't want to expand your list with passive subscribers!


      Before all the posts on this thread I had a misconception that people who have already opted in a list, and probably bought products from the list owner and many other marketers who purchase solo-ads, then maybe their buying potential has already been exhausted!


      You said that most of your sales are from the Back end when you have already built a relationship with your list with the follow up emails.
      You prove that if marketed properly "Once a buyer is always a buyer"


      Thanks .
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      • Profile picture of the author BigFrank
        Banned
        If there was any guarantee that solo ads converted to sales, who wouldn't be buying them and why would anyone stop buying them, once they started? For every person that tells you they work, you'll find another person whom will tell you that they don't. Just like every other aspect of IM. Think about it.

        What works for one person and their offer, has absolutely nothing to do with you and your offer. That said, people that sell solo ads will tell you that there is nothing better that you can do than purchasing them, in droves. Go, figure! .. lol

        Is there any common-sense left in the world???

        Cheers. - Frank
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        • Profile picture of the author Enfusia
          Most solo ad sellers segregate their lists.

          They remove the buyers who bought from them and mail to it for you.

          If you want a good solo make sure they aren't segregating the list 1st.

          Patrick
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        • Profile picture of the author James3013
          Originally Posted by BigFrank View Post

          If there was any guarantee that solo ads converted to sales, who wouldn't be buying them and why would anyone stop buying them, once they started? For every person that tells you they work, you'll find another person whom will tell you that they don't. Just like every other aspect of IM. Think about it.

          What works for one person and their offer, has absolutely nothing to do with you and your offer. That said, people that sell solo ads will tell you that there is nothing better that you can do than purchasing them, in droves. Go, figure! .. lol

          Is there any common-sense left in the world???

          Cheers. - Frank
          True that, so different people have different opinions, meaning it might work for some and might not convert in some cases. So what exactly is the general consideration that majority of people agree with ?

          If someone can share their experience in what specific cases and with what type of sales funnel have they acheived maximum results through solo ads, then it will be highly appreciated.
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          • Profile picture of the author BigFrank
            Banned
            Originally Posted by James3013 View Post

            If someone can share their experience in what specific cases and with what type of sales funnel have they acheived maximum results through solo ads, then it will be highly appreciated.
            You seem to have missed the point. Someone showing what they did may be totally irrelevant for your particular needs. Develop and test your own selling regimen and strategies. Stop waiting for someone to hand you success on a silver platter. All you are doing is expanding the amount of time it takes you to get somewhere. This is one of the most common occurrences seen in the IM world.

            Additionally, people rarely, if ever, give away their 'secret sauce.'

            Cheers. - Frank
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            • Profile picture of the author DABK
              You want the OP to work? Frank! C'mon, man. Work is so yesterday!

              Originally Posted by BigFrank View Post

              You seem to have missed the point. Someone showing what they did may be totally irrelevant for your particular needs. Develop and test your own selling regimen and strategies. Stop waiting for someone to hand you success on a silver platter. All you are doing is expanding the amount of time it takes you to get somewhere. This is one of the most common occurrences seen in the IM world.

              Additionally, people rarely, if ever, give away their 'secret sauce.'

              Cheers. - Frank
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              • Profile picture of the author BigFrank
                Banned
                Originally Posted by DABK View Post

                You want the OP to work? Frank! C'mon, man. Work is so yesterday!
                Yes, it is for me, but I've got mine, already. The best way to never have to work when you are even close to my age is to work as hard as you can, early in life.

                IM should be renamed either IL - "I'm lazy," IP - "I'm procrastinating" or ID - "I'm delusional." :-)

                Cheers. - Frank
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                • Profile picture of the author James3013
                  I realised that maybe I was too impatient and 'lazy' to try things myself.
                  But yeah back on track!
                  Thanks everyone !
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      • Profile picture of the author DABK
        Glad you posted this, coz I was going to ask you if you noticed the diet / lose weight industry.


        Solo ads is marketing and that means it's got to be the right medium, have the right message, and reach the right audience.


        Solo ads, like it's been said, involve people, and that means you need to choose the right ones:


        with this kind of marketing it matters how people got on the list (people who got on the list to buy eye cream are likely to buy eye cream again, face cream, make up but less likely to buy deodorant, even less likely to buy bonsai tress.


        how often is the list owner sending them messages


        how often is the list owner renting the lease

        + what Patrick said.


        Solo ads involve you, and that means: if you suck at subject lines and copy, you won't have success. If choose a weak offer, you won't have success.






        Originally Posted by James3013 View Post

        Yeah I like the point you made about cleaning up the list, because you simply don't want to expand your list with passive subscribers!


        Before all the posts on this thread I had a misconception that people who have already opted in a list, and probably bought products from the list owner and many other marketers who purchase solo-ads, then maybe their buying potential has already been exhausted!


        You said that most of your sales are from the Back end when you have already built a relationship with your list with the follow up emails.
        You prove that if marketed properly "Once a buyer is always a buyer"


        Thanks .
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  • Profile picture of the author eugenedm
    I will defend the solo ad market. Like it or not but people still use email. How do you get in front of 5,000 people at once repeatedly for very cheap?

    I'll give you two possibilities:
    A) Adwords or Bing PPC
    B) email list

    You know the answer, right?
    *Considering that people have have the same interest on A and B.

    And for people that will say: "yeah, but emails are now overrated, there are two many people sending emails nowadays" - well so are the ads on Google overrated too. People become uninterested to click on your ads with time. Well some do and some don't. So is in email marketing. Cleaning is a good idea so you keep your record clean and your stats high. Less unhappy people, right? Also buy only premium solo ads... It might cost you double, but usually the price tells you something...

    Gene
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by eugenedm View Post

      It might cost you double, but usually the price tells you something...Gene
      The problem with that line of reasoning is everyone selling solo ads bills their product as 'Premium.'

      No one says, "Buy my solo ads. They suck." lol

      Cheers. - Frank
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  • Profile picture of the author DIABL0
    I highly suggest that you try and get on anyone's list that you are considering trying first. This will let you see how they operate and if they do anything questionable to get clicks. This is important, because it is very unlikely that they will run your ad, they will just run an ad that's generic and gets clicks, but I have seen some use tactics to get clicks that you wouldn't want to be part of. So do your homework.
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    • Profile picture of the author James3013
      Originally Posted by DIABL0 View Post

      I highly suggest that you try and get on anyone's list that you are considering trying first. This will let you see how they operate and if they do anything questionable to get clicks. This is important, because it is very unlikely that they will run your ad, they will just run an ad that's generic and gets clicks, but I have seen some use tactics to get clicks that you wouldn't want to be part of. So do your homework.

      Getting on to someone's list and see how they do email marketing.
      Well that's how I have learned almost 40% of the stuff, related to Email Marketing.
      But have never tried testing it with solo ads.
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    • Profile picture of the author DABK
      Great idea. Why didn't I think of it?

      Originally Posted by DIABL0 View Post

      I highly suggest that you try and get on anyone's list that you are considering trying first. This will let you see how they operate and if they do anything questionable to get clicks. This is important, because it is very unlikely that they will run your ad, they will just run an ad that's generic and gets clicks, but I have seen some use tactics to get clicks that you wouldn't want to be part of. So do your homework.
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  • Profile picture of the author salahudeentope
    Although solo ads do convert, but I'd put my money on Google Adwords, facebook ads and Bing Ads any day.
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  • Profile picture of the author anwar001
    When you buy solo ads from a seller, realize that many others too purchased ads from the same seller and they also tried to offer some freebies to those list members in order to build their own list. So the subscribers of the particular solo-ad seller are used to getting freebie offers. Your offer should stand out from the crowd and should not be mundane otherwise you are unlikely to get good results.

    How many emails that I get daily offering some kind of freebie product which I ignore totally and delete without second thought! How many others must be doing the same thing.

    Just because you buy a solo ad from a reputed seller and offer a freebie, don't expect people to jump at it. Try to give them something unique, different than what others are normally pitching at their noses. Try to offer something which really makes them notice and contemplate joining your list in order to get their hands at your freebie.
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  • Profile picture of the author The IM Institute
    "Do Solo ads really convert to sales ??"

    In a word... Yes!

    That established, just like it is with virtually anything you spend your money on you must exercise due diligence and properly vet those you buy from.
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