"I Told Her Bigger Isn't Always Better"

9 years ago

Great and very valuable advice on email marketing man!

And yeah you are very right! ... is not about the size of the list ... it is about the Quality of the list and the relationship you have with that list!

You know the saying; "the money is in the list" .... a much better phrase would be "the money is in the relationship you have with your list!" ...

Thanks for sharing this simple, but yet so powerful tip!

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writeaway

9 years ago

Great post, OP. Too many marketers fall for that thinking-BIGGER/MORE is better.

If I may add, the same TRUTH applies to traffic as well.

It's better to have smaller streams of QUALIFIED traffic than a HUGE VOLUME of traffic that WON'T CONVERT.

It all boils down to RETURN ON EFFORT.

You CAN get better ROE with better albeit low volume traffic.

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TheAtHomeCouple

9 years ago

Originally Posted by writeaway

Great post, OP. Too many marketers fall for that thinking-BIGGER/MORE is better.

If I may add, the same TRUTH applies to traffic as well.

It's better to have smaller streams of QUALIFIED traffic than a HUGE VOLUME of traffic that WON'T CONVERT.

It all boils down to RETURN ON EFFORT.

You CAN get better ROE with better albeit low volume traffic.

I couldn't agree more! Blasting huge volumes of broad, untargeted traffic does nothing except inflate your stats.

Successful online marketing in ANY medium boils down to targeting... From keyword, to campaign, to landing page... the more targeted and specific, the better the conversions.

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ashwinsatyanarayana

9 years ago

I know this is about an email marketing list but I couldn't help but think about how widespread this myth is. That "Bigger is Better".

We have a client and this is what he says:

1. He wants to beat his competition at any cost.
2. He wants to grow his company but the way he puts it is like, "I need to grow to a company with X or Y number of people".

The way it should have been is this:

1. Don't chase competition. Respect that it exists. Understand and research what they do. Do beat them if you want to. However, don't make that the ONLY goal. That way, you are looking at growth. It seems like a revenge relationship here, eh?

2. Growth of a company can be attributed to dollars in revenue, profit, brand, and even social responsibility -- just not the size of your team.

I agree. It's about quality and not quantity. It also applies to relationships, employees, clients we manage, and a whole lot more.

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thejfoster42

9 years ago

Originally Posted by ashwinsatyanarayana

I know this is about an email marketing list but I couldn't help but think about how widespread this myth is. That "Bigger is Better".

We have a client and this is what he says:

1. He wants to beat his competition at any cost.
2. He wants to grow his company but the way he puts it is like, "I need to grow to a company with X or Y number of people".

The way it should have been is this:

1. Don't chase competition. Respect that it exists. Understand and research what they do. Do beat them if you want to. However, don't make that the ONLY goal. That way, you are looking at growth. It seems like a revenge relationship here, eh?

2. Growth of a company can be attributed to dollars in revenue, profit, brand, and even social responsibility -- just not the size of your team.

I agree. It's about quality and not quantity. It also applies to relationships, employees, clients we manage, and a whole lot more.

Excellent point. I know I'm guilty of this, only recently have I sort of realized I'm 'chasing my own tail' and not really getting anywhere.

EDIT: maybe 'chasing someone else's tail' is a better analogy.

Thanks

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eugenedm

9 years ago

Haha what a great headline! I must admit, it's attracting a lot of eyeballs... Good job on that one!
As a copywriter I appreciate it!

Yeah, it's all about how targeted your traffic is! So it's better to 1000 responsive than 100000 unresponsive people on your list

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rmacklyn

9 years ago

Valuable information. Today the world has gone far away in another specialized way. The more the danger. Quality has taken over quantity in every aspect.

I am a professional from online marketing field. I have learned a lot and the one thing that has kept importance in the segment is the quality. I along with my team run behind quality ad quantity comes behind automatically.

Thanks

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talfighel

9 years ago

The quality of the list is very important. Where you are getting those leads in also very important.

I have learned that when you build a list with solo ads, the quality is not that great because your subscribers are also on 10-20-30+ other lists too.

When you get your leads from articles/videos/pay per click ads, the quality is better.

Thanks
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charby5770 9 years ago

It's a shame most people won't put the effort into producing quality content that people will subscribe to. It's very narrow minded.
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fasteasysuccess

9 years ago

Thanks. Yup. I noticed a lot of people (not just beginners) fall into the large list myth. You can make huge amounts of money from very small lists if quality and done right.

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zdebx

9 years ago

Good thing you didn't tell her: "It's not about the size, it's what you do with it"....

On topic, this is just another case to prove the fact that targeted leads/traffic is all what matters. You could compare to getting thousands of broad keyword visitors to your website VS just a few hundred long-tail highly relevant keyword traffic. Guess what's going to convert better?

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Edwin Torres

9 years ago

Lol nice one. Yeah it isn't the size of the list, but the relationship you have with the list. Treat them right and you'll make money.

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TakenAction

9 years ago

Sadly all the newbies are still chasing after the,

"Get 10,000 Subscribers for Less Than $0.05 Per Subscriber in 10 Days!" WSO's.

I love the Dan Kennedy story about a guy he knew who makes $50,000 a month from a list
less than 2,000 people. It wasn't super special or anything it was just a guy who spoke naturally
to his list and gave immense value but also conditioned them to buy.

Simple as that.

Just because I am a curious fellow (you don't have to answer) what were the revenues for both, I would just like to see the difference.

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winnermarketing

9 years ago

yes of course, a specific niche give you better conversione.
Anyway the most important think is the ROI:

Is better:
- A) 20,000 list that converts 2% or
- B) 1,000 list that converts 10%??

alternative B is better, so, sometimes buy contacts is better and fastest

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fasteasysuccess

9 years ago

By the way takenaction, if asking me that question about those 2 business owners...

"2,500 people on her list and the other business owner had only a few hundred on his list"

At 1st, she estimated he made 75k (which was wrong), she only was able to make under 20k with her bigger list. Besides the quality, she had a couple other issues like copy, funnel etc..., after fixed she banked over 6 figures that year (with scrubbing that list and newer quality list building)...

Now, here's the funny thing, that same guy she was actually complaining about approached me about maybe 3 or 4 months later and asked about her-lol

He said he saw what she was recently doing (what i did for her) and wondered if could model something like that because he wanted to see if could improve anymore. I was curious so did ask how many people had and how much that list he thinks is worth to him, he told me that 250 plus list has been the same for almost 1 and half years and they are crazy buyers. He says makes on average 9 or 10 thousand a month from that same list month after month.

Absolutely, build a quality list, provide value and entertainment and when done right, results in having a very profitable list (no matter what the size).

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James 0

9 years ago

That’s true; connection with the subscribers is a important
thing in email marketing.

Thanks

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Zodiax

9 years ago

Bigger is better because its easier.

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Robert999

9 years ago

Originally Posted by fasteasysuccess

I was speaking with a client last year about her business. She told me that one of her friends was in the exact same business field.

She had over 2,500 people on her list and the other business owner had only a few hundred on his list.

She wanted to know how it was possible that he makes so much more money from his tiny customer list.

I asked her how and where she generated her list. Then asked her where he generated his list and how?

She was getting leads from one of those "guaranteed leads" type of companies. The other man was generating his own leads from his site simply by offering some kind of "bait" for those leads.

His "lead generation bait" was specific to his niche and was specific to the type of customer he wanted.

She was going after leads no matter where they were. She was generating (paying for) massive leads, but the leads were generic and may not even be interested in her product or service.

Plus, she’s a complete stranger to them.

She bought a list and she’s cold mailing them. You see, we've spoke about this before..

Bigger Isn’t Always Better.

It's not the size of the list that matters...It's the quality of the list.

Are you going after massive leads just to generate leads for your business? Are you following into the "bigger is always better" trap?

Once you begin focusing on quality versus quantity, you'll quickly see how much easier your business and marketing becomes.

correct. Small list with targeted subscribers always outperforms bigger generic list.

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MikeFriedman

9 years ago

I was fully expecting to open this thread and see...

...and then she laughed and laughed and laughed...

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Randall Magwood

9 years ago

Yes i agree, bigger isn't always better. Especially when it's REALLY big lol.

I had to purge my list recently. Dead leads, unsubscribers, and leads that haven't bought another product from me after 365 days got deleted. Came out to around 1,300 people. Saved $20 on my Aweber bill

.

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fasteasysuccess

9 years ago

Absolutely comes down to quality over size and a profitable bonus if have a large list full of quality.

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DubDubDubDot

9 years ago

"I Told Her Bigger Isn't Always Better"

I hope you finished that off with "But baby, my list is bigger and better."

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tsubibo

9 years ago

Great title. Perfect example of a clickbait. Lol.

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Lucian Lada

9 years ago

Tip for those who offer a free bait and want to build a quality list: don't use pop-ups. You'll end up with a bigger list, yes, but a lot of people will simply enter their email address so they can get away from that nasty thing that keeps popping up on their screen - they aren't interested in your free PDF. Plus, you're driving away people who get annoyed by them.

Instead, focus on the copy on the landing page to convince them to sing up, and offer a free bait that they couldn't get anywhere else, not jus a generic "3 good tips for ..."

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Matthew Trujillo

9 years ago

Although it's not always about how big it is, it's more about how you use it. However if it's big and you know how to use it, you cannot go wrong. I'm talking about email marketing of course lol the key is to build a big responsive list.

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jasondinner

9 years ago

It's not about the size of your hammer, it's how you throw it at the nail.

That is a metaphor of course geared towards the marketing aspect of this thread...

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blitz20

9 years ago

I agree but I have email lists 500k plus that grow by 7k-10k a day and they make a ton of money. Remember even if the lead is not targeted if you make more than you spend its worth doing.

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aspiringaffiliate

9 years ago

Originally Posted by blitz20

I agree but I have email lists 500k plus that grow by 7k-10k a day and they make a ton of money. Remember even if the lead is not targeted if you make more than you spend its worth doing.

dam 500k list! did you buy it?

how often do you send offers to them ?

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JohnnyFanta

9 years ago

Its like everything in digital marketing, its the quality of your leads that is really going to make the difference but then you have to factor in what landing pages you are sending people to.

Is it optimized for sales or is it some dreary looking page?

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JohnnyNight

9 years ago

Great Story and Very Inspiring, but it is just a story, not even second hand, but third hand at that...

Anybody with a good story, don't worry if it's true, just as long as it's a good story...

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LaunchPurveyor

9 years ago

I think it all comes down to buyers vs freebie seekers in the end. A massive list of people who never buy is worth next to nothing and that's exactly the kind of traffic many solo ad sellers provide, so watch out!

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fasmail01

9 years ago

Originally Posted by LaunchPurveyor

I think it all comes down to buyers vs freebie seekers in the end. A massive list of people who never buy is worth next to nothing and that's exactly the kind of traffic many solo ad sellers provide, so watch out!

Good one there. . .I would rather maintain my 1000 highly responsive list than paying any solo-ads seller claiming to have millions. Though, the cases changes sometimes but if you control and nurture the bird in your hand, it would be far better than the thousands in the bush.

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kela

9 years ago

junk food still sells, you know why?

professional quality marketing

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The Niche Man

9 years ago

I think another major problem many newbies face, and even a few experienced people, is confusing a list with just collecting a bunch of names. Even in many free gift squeeze page offers.

Everyone hears the constant mantra, "The Money I$ In The Li$t" and race off looking for easy solutions, short-cuts and other ways to try and "jimmy the lock".

If the people on your list hasn't responded to a specific offer or call to action that clearly identifies them as ...

Part of a specific target market/group

For a specific niche.

Tailor made for specific offers in the future.

... you just have a bunch of names.

But sadly most people would call what they have a list, for ego or bragging rights perhaps. But in truth they just have a bunch a names, not much better than the lady in your example. They're hoping to get lucky, based on numbers or volume. Much like a 'Vegas' Slot machine instead of part of a specific long-term strategy.

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jasondinner

9 years ago

Originally Posted by The Niche Man

I think another major problem many newbies face, and even a few experienced people, is confusing a list with just collecting a bunch of names. Even in many free gift squeeze page offers.

Everyone hears the constant mantra, "The Money I$ In The Li" and race off looking for easy solutions, short-cuts and other ways to try and "jimmy the lock".

If the people on your list hasn't responded to a specific offer or call to action that clearly identifies them as ...

Part of a specific target market/group

For a specific niche.

Tailor made for specific offers in the future.

... you just have a bunch of names.

But sadly most people would call what they have a list, for ego or bragging rights perhaps. But in truth they just have a bunch a names, not much better than the lady in your example. They're hoping to get lucky, based on numbers or volume. Much like a 'Vegas' Slot machine instead of part of a specific long-term strategy.

Some niches lend themselves to working in sheer volume, even if the person on the other side of the email address is getting exactly what they want. So in many cases, it's more than just collecting a bunch of names.

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Ricardo Marteen 9 years ago

This is what has killed direct mail, or at least crippled it. Prior to the internet, if a person was interested in a certain subject they would subscribe to a newsletter on it. That produced lists of very targeted buyers.

Once newsletters went online those lists went away and now the quality of DM lists is so poor that the only industry that can make good money in DM is nutraceuticals. The others are gasping.

Having a huge untargeted email list is like having a zip code-based mailing list. Sure, you can hit every mailbox in town but it's a scatter gun approach. I have a large and untargeted list that converts to focused at decent rates, and I don't try to sell to them, just give them good value.

But, and this is a big but, having a large -- even huge -- database of niche emails is much better than having a small database. I've got over 200 focused lists that are small and responsive, and I give them value and quality without asking them for anything. When I post a good article -- like the one I posted today about the one quality that all successful people have -- I send out an email notifying my subscribers and sending them to a page with the article and targeted ads. It works well and everyone is happy.
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- JohnMcCabe 9 years ago
  
  This is a perfect case study on something I've been saying for years.
  
  Your list building process has two jobs, and neither one is signing up as many people as possible.
  
  Job #1: Make the right people aware of your list and make it easy for them to say yes to joining it.
  
  Job #2: Filter out the people who don't belong on your list.
  
  Both are essential in maximizing your subscriber value.
  
  Thanks
  
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TotalWebsiteControl 9 years ago

Originally Posted by kela

junk food still sells, you know why?

professional quality marketing

It sells because it tastes good
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anwar001

9 years ago

The title of the thread is a naughty one, lol... Was it intentional?

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darkreth

9 years ago

Couldn't agree more.. Its all about how you generate the list.. Targeting buyers and sending them quality offers, not rip off type emails... Such lists will always be a great asset and constantly generate a good income..

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RicardoCurrenssy

9 years ago

Great post, I watch so many marketers get caught up in the Big List fantasy...
When you start your IM biz on that note you end up attracting the wrong type of people on this so call Big List

Here is a little truth to this list building stuff...

You need a highly attractive bait offer (determine this base on your niche)

Create a killer massive valuable product (within your niche)

Create a relationship between you and your list

Don't slam your list with offer after offer

Provide content to your list on a daily bases (many marketers don't agree with this but it works)

Get them in the buying mode when ready ( use stuff like I'm putting something special together for you tomorrow)

That's just me I handle my list with care because I know it drives my business

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workhomeplanet

9 years ago

I totally agree... Quality beats Quantity any day of the week... :-)

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briley knox 9 years ago

I had a big list got nothing out of it not one customer so big is not always better, I agree.
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jasondinner 9 years ago

Originally Posted by workhomeplanet

I totally agree... Quality beats Quantity any day of the week... :-)

I'm a fan of both and thats what I strive for. Quality targeted leads in massive volume.
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- donar 9 years ago
  
  dead right jasondinner , was there not a guy in the US a couple of years ago (and maybe went to jail ), he used to send out something like 15 million a day.
  
  his theory i think was , if 10% open it and 10% read it and 10% buy it etc , ( i forget the detail ) he was very happy , it equated to a lot of buyers ,
  
  Thanks
  
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rudyman1243

9 years ago

Where do you find list ? I have 4 sites, well one is being built at this time, but all the others have been up for some time. One is doing business just about every month and the others not, the one that is doing business is an adult site that sells adult product lines, like adult toys. So yes, I need good and real human traffic for all of them. I have bought traffic before and it was all robots so no more wasting money on the BS. So, please tell me if I can find Real Human list for Real Traffic, I will list the types of sites I have below.

Adult Site

Perfume & Cologne, Skin Care, Hair Care, yes they are All Real Name Brands.

General Product Lines all Name Brand, like Car Covers, Boat Covers and other general products,

New Site is Name Brand Pet Supplies.

So if one can tell me where to get list for these types of sites would be great I am open to testing the list out and I agree I don't need a big one, I need a Good one that works for Real.

I thank you in advance,
RudyMan

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JohnMcCabe

9 years ago

Originally Posted by rudyman1243

Where do you find list ? I have 4 sites, well one is being built at this time, but all the others have been up for some time. One is doing business just about every month and the others not, the one that is doing business is an adult site that sells adult product lines, like adult toys. So yes, I need good and real human traffic for all of them. I have bought traffic before and it was all robots so no more wasting money on the BS. So, please tell me if I can find Real Human list for Real Traffic, I will list the types of sites I have below.

Adult Site

Perfume & Cologne, Skin Care, Hair Care, yes they are All Real Name Brands.

General Product Lines all Name Brand, like Car Covers, Boat Covers and other general products,

New Site is Name Brand Pet Supplies.

So if one can tell me where to get list for these types of sites would be great I am open to testing the list out and I agree I don't need a big one, I need a Good one that works for Real.

I thank you in advance,
RudyMan

The key isn't in "getting" the list, as you discovered trying to buy direct traffic. The key is building the list. So where to you find the people to build your list?

(Hint: It ain't on Google.)

For any of your offers above, spend some time and research on where the people who care about what your products can offer congregate. Really look at what they want.

Take Name Brand Pet Supplies, for example.

Who cares? People with pets? No, not specific enough. There are millions of pet owners feeding their pets generic food, or whatever is on sale in their local megamart flier. How about people who think of their pets as their kids, and will spend accordingly? Now we're getting somewhere.

Where do these people go when their pet is on their mind? Maybe YouTube for funny pet videos or care tips. Pinterest for pet photos? Maybe. Blogs/authority websites about their particular flavor of pet? Sure.

Now you just have to get your name and the right offer in front of them. There are many ways to do that, once you identify where they go. Then it's a simple matter of trading your valuable info for their valuable email address.

Thanks

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starcreatives

9 years ago

I am agree wit you that size of list is not matter... it is quality of a list which increases sales. I am doing email marketing for a company for a long time. They have not more than 300 in their list but they have good sale.

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moinuddi

9 years ago

yes it is not the size but quality. because the size of mail list wouldn't bring any result if there are no effective address. So its more important to have a few list but more effective for good lead than a bigger list.

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ThomasLloyd

9 years ago

Great post, people do have this misconception indeed that "Bigger is better" specifically when it comes to online marketing.. hah

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John Moore

9 years ago

Awesome learning right here. Thanks for taking the time to make this post. Sure it will help a lot of people. People tend to focus on numbers rather then quality... Never a good strategy

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greenowl123

9 years ago

I humbly take my hat off to you for the eye-catching title / headline of this thread.

What you said is true, bigger is not always better, whether talking about the size of your list, Facebook fanpage, Twitter following, or anything else

Like most things in life, it is not so much about the size, but how well you utilize what you have.

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fasteasysuccess

9 years ago

absolutely...the key is quality and it comes from knowing your target market inside and out, looking at their problems, issues, desires, etc... and also where do they meet, where can you reach this group of quality people online and offline and then...bring it all together with your message and offer.

The better the marketing, the easier the sales process and the better the quality, the better the results will be.