# CTR? Optin rates? Open Rates? Conversion Rates?

5 replies
• |
I was reading an article from mailchimp, and they show the average email open rate is 20% and the average click through rate is 3%. I was also reading that well optimized blogs can convert 4% of their visitors into email subscribers.

By this math.. if you had 100,000 visitors/month > That could convert to 4000 email subscribers > 800 of them would open your emails> But just 24 would actually click through to the offer/link?

Then, out of those 24 maybe a few would purchase. This seems way too low to me.

I understand I'm just looking at hard numbers here and that relationship building could increase those numbers greatly.

I'm just curious if there is any truth to these numbers at all.
• Hey,

I don't think they mean 3% click out of the 20% that open. I'm sure they mean 3% overall.

Just from personal experience I've never really had less than a 60% click through rate for people who actually opened up the email. Usually I get a minimum of 10% up to 35% of my list opening email depending on the swipe title.

So at 4,000 subs if you get 35% to open which is 1400 then you hit the minimum of 60% click through rate, you'll have at least 800 people see your offer. So... 8% is better than 3%.

Hope that helps.
Signature

Want to learn how to EFFECTIVELY advertise online? Check it out!

{{ DiscussionBoard.errors[10136523].message }}
• A squeeze page should convert better than 4%. Ideally, closer to 25% ... maybe better.

so 100,000 to 25,000 subscribers.

3% click through rate ... per email sent (25,000 * 3%) = 750ish people click through to your sales page per email sent ... not 24.

Maybe that 4% number was PURCHASE conversion rate ... not opt-in conversion rate. 4% would be VERY low for opt-in conversion.
{{ DiscussionBoard.errors[10137914].message }}
•  Originally Posted by TheNewJames A squeeze page should convert better than 4%. Ideally, closer to 25% ... maybe better.
Hey James,
I really shoot more towards 40% for a Squeeze Page. Particularly Solo Ads.

25% is relatively low in MMO Niche. In non- mmo Niche it is acceptable and in venues like Article marketing with an optin box on a Site it is also acceptable

- Robert Andrew
{{ DiscussionBoard.errors[10137980].message }}
• The CTR percentage you're referring to refers to your list size as a whole.

For example:

If you have 10,000 subscribers, you can expect about 100 clicks.

Lists that are "fresh", or have been replenished with new leads recently, can have a CTR as high as 4%.

But 1% or 2% tends to be about average.
Signature

Need inspiration? Watch this motivational video.

{{ DiscussionBoard.errors[10138262].message }}
• Yea that seems a little better haha.

Thanks guys, I like seeing the hard numbers so I know where to set my goals.
{{ DiscussionBoard.errors[10140726].message }}

• ### Has anyone ever tried this...

max5ty

Been reading a lot lately about fasting because of an article that caught my attention. You go without food for a few days and only drink water. Been reading a ... [read more]

• ### What Would You Call Your Autobiography?

lanfear63

OK, everyone has a story, perhaps at least a a few memorable incidents, achievements in their life worth recording for posterity. So, you embark on writing your autobiography. So, what ... [read more]

• ### Place my ad on eBay auction pages for Pokemon- take my money...

kartherma in PPC/SEM

Looking for someone who can explain how to get my ads placed on auctions for specific items (pokemon cards). If can't get that targeted, then how to get them on ... [read more]

• ### The Ultimate Pickup Line Finally Revealed

lanfear63

You always wondered what it might be, finally I can put you out of your misery. The ultimate pickup line is to say: "Hello, Who Are You?" It's perfect, a ... [read more]

• ### New to the forum

allinaffiliates97

Hey guys I'm Jay I am new to the forums just testing things out. Thanks