How do your optin rates for mobile Vs Desktop compare?

by myattitude 4 replies
I fear that people clicking through their emails on their phones aren't really in "work mode" so don't optin as much as those on desktop. But I have no figures on that yet.

Would you filter mobile clicks out?
#email marketing #compare #desktop #mobile #optin #rates
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  • Profile picture of the author WinstonCarter
    Banned
    I actually wouldn't filter them out, clicks are still clicks, just my opinion by the way..
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    • Profile picture of the author myattitude
      Originally Posted by WinstonCarter View Post

      I actually wouldn't filter them out, clicks are still clicks, just my opinion by the way..
      Thanks. I'm of the opinion that some clicks are better than others, and while I'm trying to get some figures, (my [very] early figures suggest desktop brings more optins) I was wondering if anybody else had experience.
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  • Profile picture of the author marguerite
    For my sites I usually get more conversions from desktop users. But now most of my traffic is mobile so I try to optimize my site for mobile users in order to reach the same conversion rates that I get from desktop users.
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  • Profile picture of the author deekay
    I am getting around 30% mobile traffic. Earlier conversion was low as landing page was not mobile optimized. Now I get around similar conversions from mobile traffic. But, as more and more people getting on mobile sites, so in future expect to see this traffic rising.
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