On Email 10, Goal Is 25. Then What?

5 replies
This is likely a personal mental block about email marketing, but I'm having trouble wrapping my head around the "longevity" of the mailing list.

Perhaps that is the niche I've chosen (anti aging) and the product I'm promoting, but I'd still like some input from long time email marketers.

My biggest obstacle (mentally) is the notion of "selling" them something which is supposed to help them accomplish their goal (completely) and then trying again to sell them something else. Can't really wrap my head around it (or I'm thinking too hard).

If I got them to buy something (which I convinced them would accomplish their goal), how can I then go on to say "oh, by the way, if you REALLY want to accomplish your goal, try this! I know you already tried the other thing, but try this too". To me, I guess it sounds too much like a salesman -- the first thing didn't work for them when I said it would and now I'm recommending a second thing.

As I said, it's a mental thing and it's likely based on all the posts and information I read that a list is not just a one sale and done income... it's an on going relationship that you can keep coming back to.

Well, if I solve their problem with the product I told them about... they have no more problem and the relationship is, monetarily at least, dead as a door nail.

Perhaps I already have the answer and I'm just confusing different types of niches and the email marketing tactics that would accompany each niche -- like traffic generation or affiliate, which can go on forever VS very specific niches like man boobs, cellulite, stretch marks, with a clear end goal in mind.

Alright then, I hope I explained my problem (dilemma?) enough for you to understand where I'm coming from.

Any advice, tips, information would be much appreciated, as this is my first mailing list.

-Sean

P.S. I'm 10 emails in. 25 is the goal. However, if the subscriber purchases the product I recommend, the idea is that it's the ABSOLUTE BEST and the VERY LAST product they will ever need. Hence, how can I recommend anything else after that without sounding like a shady salesman.
#email #goal
  • Profile picture of the author Rocket Fuel
    @Writingman1421

    Nice post. I've been email marketing for a while. There are two ways to go about this.

    First, are you recommending a product that doesn't work? If you are stop selling it. Your customer will likely unsubscribe, if the product sucks.

    Second, you don't follow up and sell the exact same product. You sell supplementary products.

    Product 1 - You sell a product that product as. Lets say a facial scrub that fixes all their dry skin.

    "You'll be able to get rid of you dry flaky skin forever, blah blah blah."

    Product 2 - You sell a face balm. A secondary product, works on the face, but is not the same product. It's supplementary.

    "Did you know that most people who use a facial scrub, never hydrate the right way. Well our facial balm is the best, blah blah blah."

    How to know what your secondary product should be?

    1. On the first email ask your subscriber what their biggest struggle is. You will find similarities.
    2. Send out a survey to customers who purchased asking what they think of the product. If they'd change anything. (I cannot recommend this enough.)
    3. Sell a bundle of the first product for a discounted price. Sell a bundle of the first and second product, for a discounted price.


    I hope that helps!
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  • Profile picture of the author DIABL0
    When someone signs up to your list, do you send a welcome message?

    I assume anti-aging falls into health and beauty, so you want to position your company and authority in researching and bringing your subscribers information on the best health and beauty products on the market. Then when you market another product to them, it's not a big deal and they come to expect it.
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  • Profile picture of the author Writingman1421
    Thanks rocket, that is an excellent idea. Just ask them what they're biggest issue is... then find a product to market to them. So simple it's genius, thanks!

    Diablo, yes, there is a welcome email.
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  • Profile picture of the author Writingman1421
    any other thoughts?
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  • Profile picture of the author Edwin Torres
    Yeah I went through the same exact thing. Basically the question of if Im telling them this product is amazing and it'll help solve XYZ and I later promote another product telling them the same thing does that discredit my original recommendation?

    Instead of saying this product does it all, maybe focus in more on a specific benefit it'll give the user.

    For example if the product helps them get rid of acne, instead of saying "This product will be the end of all your acne worries once and for all"...make it a more human pitch by saying "Listen. I've looked into this product and it's really good. The natural solution they mentioned on page 45 really opened my eyes. I even tried it on an annoying pimple I had on my cheek and it went away fast. I think you'll love it too"

    One pitch I'm putting emphasis that it'll do it all, in the other I'm putting more emphasis on a specific method or technique they share inside of it.

    Hope that helps
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