Is email marketing the best strategy for 2015?

by dameat
46 replies
Only 2% of people who shop online buy something that they see for the first time. The other 98% of people however do not. With the internet being as popular as it is today, we live in the most informed generation to date. I'm sure that most of you even will see something online and then do research on that product/service by reading reviews or watching videos on it before making the decision to purchase. In that time you will come back to the product/service multiple times and see if there is any other sites that have it for a cheaper price.


When I first started affiliate marketing I started by creating niche sites, trying to get to the first page of google and promoting products with a very low commission rate. I saw that I was getting a lot more new visitors then returning visitors. I made some sales, but I was really marketing to the 2%.

I found email marketing which allows you to market to your list over and over as well as build a relationship with your list. I have seen better results with email marketing than I did with with any of my niche sites and I was also able to promote products/services with a much higher commission rate!
#2015 #email #marketing #strategy
  • Email marketing is the backbone to any online business, you just need to know how to do it correctly.
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    • Profile picture of the author KarloV206
      Originally Posted by Francesco Iantorno View Post

      Email marketing is the backbone to any online business, you just need to know how to do it correctly.

      I think this is the key. In order to ensure email marketing is effective (and not just seen as spam by your own customers), it is vital to segment communication to precisely what is requested by users, not just bulk email everyone on a list repeatedly.
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  • Email marketing beats out all other online marketing efforts.

    Email marketing is important because it keeps your business in front of subscribers to your newsletter. It allows fast product release and update notifications thus creating customer loyalty and satisfaction. People reading your newsletter are more likely to click on an ad link than say a random ad on the Internet.

    Those are the top reasons email marketing is still king.
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    • Profile picture of the author tomsmart80
      You cannot begin to email market unless you have people on your list.
      The best strategy for 2015 is to get targeted leads.
      How do you do that?
      Traffic lots of it and and the lowest possible cost.
      wheres the traffic in 2015.
      Facebook
      Youtube
      Reddit
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  • Profile picture of the author Miguelito203
    Originally Posted by dameat View Post

    Only 2% of people who shop online buy something that they see for the first time. The other 98% of people however do not. With the internet being as popular as it is today, we live in the most informed generation to date. I'm sure that most of you even will see something online and then do research on that product/service by reading reviews or watching videos on it before making the decision to purchase. In that time you will come back to the product/service multiple times and see if there is any other sites that have it for a cheaper price.


    When I first started affiliate marketing I started by creating niche sites, trying to get to the first page of google and promoting products with a very low commission rate. I saw that I was getting a lot more new visitors then returning visitors. I made some sales, but I was really marketing to the 2%.

    I found email marketing which allows you to market to your list over and over as well as build a relationship with your list. I have seen better results with email marketing than I did with with any of my niche sites and I was also able to promote products/services with a much higher commission rate!
    E-mail marketing is one strategy to boost your commissions, but whether it's "best" is debatable. How effective e-mail marketing is really depends on the relationship you have with your list and its responsiveness. Also, most people that build niche sites also build lists because they act as a second income stream for their sites, so it's not an either-or kind of situation. You do both. Finally, I'm not a fan of promoting really low-costs items. It takes pretty much the same amount of work to promote a lower-cost item as it does a more expensive one.

    Joey
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  • Profile picture of the author EldonArredondo
    Email marketing is definitely here to stay but it's not THE strategy of 2015, it's just one of the component of your business..
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  • Profile picture of the author RobbieT
    Just one quick question for you.

    Do your emails just contain text or do you also put a link in there so that your email recipient can view your message in an video?

    Some people prefer to watch videos to learn about something (particularly if they are dyslexic) whereas others prefer to read the message and if you put a link to the video in your email they can choose which method suits them best. It's a win / win situation.

    Just one proviso...keep the video short and to the point !!
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  • Profile picture of the author TrumpiaTim
    Email is one component but it's really the strategy of re marketing and re-targeting which a lot of businesses are now doing to bring in more business.

    In my opinion the strategy is going to be MARKETING AUTOMATION which can help businesses build out automated drip campaigns to target and market to customers that visit their e-commerce online stores. After the customer visits and browses around, through marketing automation you can send targeted messages about which products they viewed on your website via email marketing, sms text message marketing, social media, etc.
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  • Profile picture of the author markjb
    Videos are so powerful and easy to produce that a combination of emails and video is IMHO the best way to generate conversions from your campaigns.
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  • Profile picture of the author quezacotl
    Email marketing is the best way to create a long relationship with your leads and clients.
    Combined with podcast or Youtube channel, it gives even better experience and better results.

    And if you want to market to other 98% of leads on quick basis, take advantage of remarketing and RTB.
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  • Profile picture of the author leopune
    Email marketing is the poerful way to create a new and long relationship with your leads and clients.It helps to exchange your ideas and views in a therotical + pratical manner, which helps to get the clear idea of anything.
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  • Profile picture of the author Sarevok
    Email marketing will be king until the Politicians tax it, and regulate it to the point of inertia. (You know, to boost the economy).



    Just my humble $.02, and yes I've been mailing daily for quite some time.
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  • Profile picture of the author charlesdavis
    Email Marketing is only effective if you are doing with searching email address from Online one by one and need to send email on same one by one. If you are sending the email by any tool so its drop in spam folder and spam mail most of the business owner deleted without seeing it.
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  • Profile picture of the author tonyalpha
    you basically have your own "google" if you have a big list.
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  • Profile picture of the author HostMyBytes
    Email marketing is a great way to take your brand and mobilize it into action. However, you must be careful that you are not contacting your subscribers too often (once a week is too much) and that you're providing valuable and useful content to them.
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    • Profile picture of the author jordand870
      Originally Posted by HostMyBytes View Post

      Email marketing is a great way to take your brand and mobilize it into action. However, you must be careful that you are not contacting your subscribers too often (once a week is too much) and that you're providing valuable and useful content to them.


      Um, I know email marketing gurus who email their subscribers everyday almost. I wouldn't go about it that way but I would say to email them a couple times a week.


      You want your list to stay warm at all times so that you can eventually heat it up a little bit more and then promote a product.


      But, email marketing is always a superb strategy because you are in personal contact with your list. Treat your list like your best friend and you could eventually be printing money. Just my thoughts.


      Jordan S. Daniels
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      • Profile picture of the author Themarketer123
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    • Profile picture of the author kevineverett
      Originally Posted by HostMyBytes View Post

      Email marketing is a great way to take your brand and mobilize it into action. However, you must be careful that you are not contacting your subscribers too often (once a week is too much) and that you're providing valuable and useful content to them.
      How often you can contact your subscribers and still keep them responsive depends on how much value (translate as - reason to open your email message) you provide. There is no magic formula; there is no too little, or too much, when it comes to frequency of contact. Each list will be different depending on what the list subscriber's needs are.
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  • Profile picture of the author NilimaSarasvati
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    Yes surely because following this strategy is a trend of any online business marketing and in this era online business covering most of the offline business so it quite be useful and beneficial too for your marketing style.
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  • Profile picture of the author Max Anderson
    Originally Posted by dameat View Post

    Only 2% of people who shop online buy something that they see for the first time. The other 98% of people however do not. With the internet being as popular as it is today, we live in the most informed generation to date. I'm sure that most of you even will see something online and then do research on that product/service by reading reviews or watching videos on it before making the decision to purchase. In that time you will come back to the product/service multiple times and see if there is any other sites that have it for a cheaper price.


    When I first started affiliate marketing I started by creating niche sites, trying to get to the first page of google and promoting products with a very low commission rate. I saw that I was getting a lot more new visitors then returning visitors. I made some sales, but I was really marketing to the 2%.

    I found email marketing which allows you to market to your list over and over as well as build a relationship with your list. I have seen better results with email marketing than I did with with any of my niche sites and I was also able to promote products/services with a much higher commission rate!
    You basically anwsered your own question...
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  • Profile picture of the author Joseph Dyson
    Email marketing is not dead! Nope!
    It is still one of the strongest, most effective strategies that delivers the desired results quickly. But you already know that!
    If you need any help with your email marketing setup, get in touch with us.
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  • Profile picture of the author cookiesfromhome
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    Yes email marketing is the best strategy to boost your business growth and promotion.
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  • Profile picture of the author winnermarketing
    Is the best strategy to send products at your subscribers.
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  • Profile picture of the author AadhyaMehra
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    E mail marketing is the best strategy to promote brands & products.
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  • Profile picture of the author deepakk
    What is the best strategy to get success in email marketing , in the niche of affiliate products selling.

    Deepak
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  • Profile picture of the author TomekBN
    I have found that if you want to build a list via email marketing ...you get much higher optin rates. The traffic is more targeted as opposed to ppc, ppv, social. I've best optin rates I've had so far was 42% via an email ad
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  • Profile picture of the author tosakp
    Email marketing is always the best strategy and you could leverage the power of YouTube to capture that search traffic, re-direct it to your blog or website, and build your email list. Transition YouTube Subscribers to an Email Marketing List.
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  • Profile picture of the author spencer2000
    Email marketing does work, when done right and with the right list. Your biggest asset in email marketing is of course your list, make sure to keep it clean and always up to date. Keep track of your unsubscribes and bounces, analyse the frequency with which you are sending your emails. Most email marketing platforms have their own blogs and teams of marketers who write their materials- read them. They do help, not only to learn about email marketing but about the products itself and their destinct features.
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  • Profile picture of the author Prabha Yadav
    Yes, Email marketing is a Good strategy for getting fast business leads in sort this time. If you have a big email marketing data & a Good SEO you can get more business.
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  • Profile picture of the author Joshua Jai
    Its true, email marketing is the #1 to market and make money online. It always will be too!
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  • Profile picture of the author TomekBN
    So many people ask whether email marketing is dead. But... Like newspapers, emails are here to stay... so if your email marketing is not bringing you money then there is something your doing wrong. Its a matter of finding what that is and getting good at it!
    I think that investing in your email marketing skills is really worth it
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  • Profile picture of the author Aur1mas
    i wouldn't say so. Good email marketing requires lots of knowledge and practise till it actually gets beneficial. If you do it wrong - you will simply get a reputation of a scammer and you totally do want to. For the beginning I would suggest hiring a trustworthy company that would help you with that and would teach the main practises and trics you want to use.
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  • Profile picture of the author Abrar Tariq
    it is by far the best marketing strategy with highest conversion rates than any other form of marketing. That's why they say money is in the list xD!
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  • Profile picture of the author Grace1289
    yes of course email marketing is the best strategy. In now days everyone is using the
    internet and lots of the activities are happening online.online marketing is the backbone of internet so for me its the method.
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  • Profile picture of the author kpawan
    E-mail marketing is the most powerful, attractive & cost effective, user friendly channel to promote any product or service online. It is a direct & simple way to communicate with your customers or users. This is one of the oldest & popular online marketing tool available.
    But don' just rely on one marketing channel. Use different marketing channels with email marketing in your marketing mix. Be a smart marketer!
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  • Profile picture of the author johnfsander
    Yes email marketing still works, however it depends on your offers and way of marketing that what you getting in reaction of email marketing. If you are offering quality products and services at affordable rates and your way of email marketing is really unique and professional definitely you will cash its benefits.
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  • Profile picture of the author Edwin Torres
    Definitely! Email marketing lets you have traffic on command whenever you want. Its awesome
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  • Profile picture of the author cmthompson22
    I think that it is a good strategy to have, you just need to be able to do it in the right way. Sending out dozens of emails each week to your potential customers, especially the ones that have no interest to your customers is actually just going to scare them away. They will become annoyed and often block you as spam rather than unregistering from the email list. This makes it harder for you to get into the mailboxes of others and soon you are failing with this platform. This is a mistake that a lot of people fall under and it is going to cause a lot of harm to your business. Often the way that the email marketing is used is the issue rather than the fact that you used the marketing in the first place.

    There are a few things that you can keep in mind when you are getting started with your online campaign. You first need to remember that you need to provide value to the customers. Showing a sale that is only a bit off or that they have to make a huge purchase for first is not really a good idea. A few articles that might be of interest, depending on your business, as well as when you have some big sales can really help to keep the customer base around. Of course, you should also consider having exclusive deals that are only offered to those who are on your email list.

    You also need to keep the amount of posting down to a minimum. It is not necessary to send out countless emails each day and annoy the customers. They want to hear about things that are special, not be told about every waking moment of the company. Only send out an email when it is going to show some value to your customer. Otherwise it is not that important.
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  • Profile picture of the author Man Nguyen
    Hello Dameat,
    Here's a summary of their insight into their forecasts for 10 trends in email marketing we identified this year:
    Trend 1: Simple Email design to work across devices
    Trend 2: More email animation
    Trend 3: Use of Video in email
    Trend 4: Dynamic Customization
    Trend 5: Predictive Intelligence
    Trend 6: Increase in pop-up boxes for list growth
    Trend 7: Using Social Media to grow your email list
    Trend 8: Double Opt-in
    Trend 9: Real-time email marketing
    Trend 10: Location-Specific email marketing
    BRs
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  • Profile picture of the author PeterM96
    It is the best marketing strategy.
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  • Profile picture of the author bobby_shahzad
    Main purpose of Email marketing is that you collect the emails of group of people who are interested in your niche and then gain traffic independence by growing your own list. You dont have to rely on Google or SEO .
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  • Profile picture of the author saif0
    I think email marketing is the key to successes every online businesse.....if u know importance of marketing then u became a succses your business
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  • Profile picture of the author RichardKhor
    If you think, not everyone will purchase when they first see the offer. It takes around 4-7 followup emails to let the subscribers consider about the product.

    It is also important to have a email list so we can send them high quality content from our blog and give them value and they will respond more to our emails and visit our websites. One of our strategies to bring visitors to our site.
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