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Confused

by John Zoro
10 replies
I'm a bit confused.

I've been following a program about building a list and email marketing.

My list consists of about 60 people at the moment.

I have a follow up sequence of about 8 emails.

I have created a free report and a ebook that i am selling for $7 which is like the "full version" of the free report.

I have made 1 sale! Woohoo!

I don't see how I can make any money though unless I have a massive list.

I have been using facebook ads to grow my list and spending about $5 per day.

I have already spent a bit and I am getting about 10 new subscribers per day.

If I spend $5 a day on facebook ads that's about $100 roughly

Monthly Outgoings
-----------------------
Facebook Ads $100
Domain Name $1
Hosting $5
Member Mouse $20
Aweber $20

Total Cost $146

So I'm paying about $146 a month out.

If a "normal" conversion rate for a sales page, is about 2-4% then that means for every 100 people I get on my list, 2 will buy my ebook.

If I'm only getting about 10 people a day on my list, that means I'd have to wait 10 days before I can get 2 people to buy my book.

10 Days of Ads = $50
2 Book Sales = $14

So I'm already $36 down there.

So what do I do?

Should I make another product, that has more content, then charge more for it?

Should I up the price on my normal ebook?

I have worked out I'd have to sell 21 copies of my ebook to just break even

What about if I create a new product that costs about like $50?
#confused
  • Profile picture of the author John Zoro
    Any ideas?
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  • Profile picture of the author bobby martin
    Well John I think you should try and get a website from wealthy affiliate program(starter pack is $0), and advertise your product their and as your site gets more popular the more people will see ur products, although this is a long term strategy....

    For short term
    I personally think u should add an affiliate product as an upsell to ur funnel(make sure it's related to ur product). First, use the free report as an opt-in bribe, then sell ur product and upsell an affiliate product or another product u made. (and if u can try and get something to downsell when they don't want ur $7 product)
    And I wouldn't be using the money for Facebook ads, instead I would save the cash, go to clickonomy and find an Internet marketer and buy solo ads(make sure u negotiate well when buying solo ads ie the quality of the clicks he's sending etc) but if fb ads are working for u then u can jst go on ahead...
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    • Profile picture of the author John Zoro
      Thanks Bobby for the advice.

      My product is just a 20 page ebook that i am selling for $7 about baking.

      I'm not sure what I could try and sell as an upsell or cross sell? I'll check out clickbank for some affiliate offers

      At the moment I'm paying about $1 per conversion for my leads
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  • Profile picture of the author JC Web
    Although there can be exceptions, in most cases the money is made from the list in the long-term, not immediately upon opt-in. If you keep them engaged and make them want to stay in your list and open your emails, then you will continue to get sales in the future without incurring anymore cost. That is pure profit, after the initial cost is recovered.

    60 people is too small of a sample to get any good numbers from but you should be split testing going forward to see what landing pages work best and what emails work best. You could also try a more expensive product than $7 or have an upsell but if this is cold traffic that doesn't know you, don't get greedy up front and kill your good will with your list. It takes some patience and lots of testing.
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  • Profile picture of the author TomekBN
    I would create a series of 5 follow up emails... after a subscriber goes through these then I would set up 4 new broadcast emails each week and see how people respond. In these 4 broadcasts offer them 3 content emails and 1 promotion email.

    at least you would test out emails and as you build your list you'll see what people respond to, what subject lines and what content gets most clicks
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  • Profile picture of the author tristatemedia
    here is what i would do:
    definite oto or follow up product
    use clickbanking where you are building your list for free
    look up clcikbanking on youtube
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  • Profile picture of the author fulfilledlife
    You are not likely going to see 2%-4% of conversion rate. It takes time to build proper list, to clean it to engage people etc.., a lot of your subscribers at the early stages of list building will be inactive or not convinced to buy.
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  • Profile picture of the author furkan199x
    Don't get confused about this.
    In the first months you can't make some outstanding profit.

    My strategy was first to invest $500 to buy solo ads for one month.
    After this month i had a base of members in my list but it dont returned the whole $500.
    It took 3 months for me to make my first real profit and after this time i invested the return on my traffic costs and my profit and put someting like $200 thereon to speed up the list growing.

    I also would recommend to use 1 paid traffic source and 1 free traffic source.
    While you invest in paid traffic you can learn and build up your free traffic source which would be more powerful as the paid traffic.
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  • Profile picture of the author Tonester
    As mentioned previously, it may take a few months to see profit. Consider the first months as money invested in your business. Once you have the list, you'll be profiting handsomely, but in the beginning, you'll be spending more than you're taking in.

    This is normal for any business and internet marketing is no different. No business starts big. It usually takes time and money to grow a business from scratch. Fortunately, compared to other business, the time is much, much shorter and the money is much, much less, but you still have to put skin in the game.

    This is the main thing people don't get and why many don't succeed.
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  • Profile picture of the author vuedoolor
    You have big ticket offers in backend or you need to get leads at lower cost per subscriber and make the numbers work out to grow a massive list.
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    Hmong Lawyer
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