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Deliverability issues in Hotmail/Outlook

by RaulikoOchentaypiko
5 replies
Hello everyone

We have recently started up our email marketing business and have a problem.

After an IP warm.up, we can deliver to the inbox our offers to our customers in Yahoo easily, but Hotmail/Outlook still resists.

We have IP addresses with 100% reputation scored by ReturnPath and have a good and realible content (the same mail says: Spam Content Level=0), but emails go to the junk anyway.

So, if we have good IPs and no spam messages, what else do we need to make inbox in Hotmail?

Any help will be truly appreciated.
#deliverability #hotmail or outlook #inbox #issues #make
  • Profile picture of the author agmccall
    I currently use outlook for my personal emails, as well as gmail, and I have no problem receiving emails from the lists that I am on. Some go to my junk folder but once I click that they are not junk all future emails go directly to my inbox

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  • Profile picture of the author JC Web
    Originally Posted by RaulikoOchentaypiko View Post

    Hello everyone

    We have recently started up our email marketing business and have a problem.

    After an IP warm.up, we can deliver to the inbox our offers to our customers in Yahoo easily, but Hotmail/Outlook still resists.

    We have IP addresses with 100% reputation scored by ReturnPath and have a good and realible content (the same mail says: Spam Content Level=0), but emails go to the junk anyway.

    So, if we have good IPs and no spam messages, what else do we need to make inbox in Hotmail?

    Any help will be truly appreciated.
    You need to work directly with Microsoft on this. That's part of the business you are in. You should have already been in contact with them.
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    • Profile picture of the author RaulikoOchentaypiko
      Originally Posted by JC Web View Post

      You need to work directly with Microsoft on this. That's part of the business you are in. You should have already been in contact with them.
      thanks a lot for your answer. How can I contact with Microsoft? Is there any specific website for this matter? thanks a lot
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  • Profile picture of the author vuedoolor
    what you do is process of elimination

    something in your email is triggering the filter

    if it's not your from domain or ip that's blacklisted then look at your content, email template, links, images, could even be the unsubscribe link. Test one thing at a time to see what is causing it to go in the spam folder.
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    • Profile picture of the author DonteEvans
      Originally Posted by vuedoolor View Post

      what you do is process of elimination

      something in your email is triggering the filter

      if it's not your from domain or ip that's blacklisted then look at your content, email template, links, images, could even be the unsubscribe link. Test one thing at a time to see what is causing it to go in the spam folder.
      Amazing point. Start with the subject line. Then add content. Then change the subject line. Then change the content.

      I did some testing like this after creating a hotmail account to see if I could stop the emails from going to spam. After testing multiple accounts, some landed in the inbox and some did not. That was my testing results, not sure if someone else would yield a different answer.
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