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Purchasing Solo Ads For Fitness Niche

by Justin012
21 replies
Hey guys, I want to buy some solo ads for my bodybuidling/fitness website, to build my list. Can you please point me in the right direction? I don't want to waste money on fake subscribers or subscribers that aren't interested in my offers. I want real genuine subscribers only. I know it's very easy to buy solo ads for the IM niche so i'm sure there are lot of sites that offer solo ads for other niches but I'd rather take recommendations from this forum that go research myself.

Also I heard that Facebook ads is a great way to build your list, what you think guys?

Thanks

Jay
#ads #fitness #niche #purchasing #solo
  • Profile picture of the author noababy
    Facebook ads by far the best method!
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    • Profile picture of the author celente
      Originally Posted by noababy View Post

      Facebook ads by far the best method!
      Agreed!

      With the targeting and custom audiences in facebook, we are doing $400 USD a day profit! Sometimes $500+

      Will this last? Well, I do not know, but with a little bit of targeting, which is laser focused there is so much money on FACEBOOK waiting to be made. So I agree.

      You just have to remember people are NOT ON FACEBOOK to click ads, they are there to chat with friends, and find out the latest and greatest, so you have to be smart with your ads.
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      • Profile picture of the author tm6464
        Hi Celente,

        Thanks for the info. It was certainly helpful.

        Would you agree that first starting out (FB ADS)
        you conduct broad search ( ex. fitness) then,
        based on the data, narrow the targeting & scale?

        Thanks again.
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  • Profile picture of the author Jacob Pionke
    Yeah I would suggest Facebook ads too and maybe experiment a little bit with Instagram on the side as the fitness market will be perfect for it.

    See I used to invest a lot in solo ads in the IM market and it wasn't a terrible experience but if you think about it, why on earth would someone sell there list? Why not just promote offers themselves?

    Its simply because they are guaranteed to make money from you no matter if you make a sale or not, and I think it will be the same in the fitness market.
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    • Profile picture of the author celente
      Originally Posted by Jacob Pionke View Post

      Yeah I would suggest Facebook ads too and maybe experiment a little bit with Instagram on the side as the fitness market will be perfect for it.

      See I used to invest a lot in solo ads in the IM market and it wasn't a terrible experience but if you think about it, why on earth would someone sell there list? Why not just promote offers themselves?

      Its simply because they are guaranteed to make money from you no matter if you make a sale or not, and I think it will be the same in the fitness market.
      my friend is in the health niche and uses INSTAGRAM only for traffic. and elance with 3 members from there that manage his account.

      Currently he is doing $800 a week, and its all pure profit because instagram is FREE SOURCE of traffic. He just pays his oursources, managers at the end of the month.

      its crazy how much Instagram is growing, like this. Pretty powerful. But he tells me you have to be smart with the stuff you post, as in the images, and captions.
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  • Profile picture of the author Riki Stein
    I would do FB ads if I were you.

    If you still want to do solo ads, I've seen some vendors on clickonomy that might work for you. Or you can try Udimi.
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  • Profile picture of the author ajwalton99
    You will be a lot better off contacting
    the owners of fitness sites directly.

    Ask if they have an email list you can
    send your offer to.
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    • Profile picture of the author jamescanz
      Originally Posted by ajwalton99 View Post

      You will be a lot better off contacting
      the owners of fitness sites directly.

      Ask if they have an email list you can
      send your offer to.
      Definitely do this.

      Preferably look for a website with:

      1) Optin
      2) Active users
      3) Up to date content

      Send them a message and start off with a small amount of clicks.
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    • Profile picture of the author writeaway
      Originally Posted by ajwalton99 View Post

      You will be a lot better off contacting
      the owners of fitness sites directly.

      Ask if they have an email list you can
      send your offer to.
      This is what I would do but I would follow the steps below

      1) Instruct your VA to get a MASSIVE LIST of fitness sites. This can be done through Google's related site search, sites that list niche-similar sites, and blogs that post lists

      2) Tell your VA to SCRUB the list using Alexa.Com's Site Info rankings and whether the sites have newsletters/lists. I know, I know, Alexa isn't very reliable regarding traffic but you're looking for a rough estimate. You don't want to take shots in the dark.

      3) Once you have a clean list get your VA to get your their contact info along with the url to their squeeze page or some other recruitment page.

      4) Using the information in Step #3 above, reach out to list owners in your niche.

      WHY IS THIS WORTH DOING?

      You might bump into cheaper deals and the lists might be less desensitized compared to lists being sold by professional solo ad sellers.
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  • Profile picture of the author expressg
    Honestly I would avoid solo ads like the plague. They were once decent for testing traffic, but in the last couple of years they've lost their value (for me anyway.) In my testing WAYYYY too many vendors (not all) are selling solo ads to insanely over saturated and over spammed lists that are made up of mostly freebie seekers. FB ads is a good place to look, start small and test. I started working with FB for lead gen with a $10 a day budget. Just make sure to dig deep with your targeting, don't go too general or broad when choosing your audience interests.
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    • Profile picture of the author Chris J
      Please check udimi.com and directory of ezine. The have a great filtration system of their vendors and you can find great solo ads provider there.
      Cheers!
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    • Profile picture of the author Justin012
      Originally Posted by expressg View Post

      Just make sure to dig deep with your targeting, don't go too general or broad when choosing your audience interests.
      That's one of the mistakes I made in the past, I choose to go too broad by targeting keywords like "fitness, bodybuilding, fitness motivation,". As a result I ended up with about 1000 likes from people who don't interact with my page.

      How do I go about targeting the right audience, such as "natural bodybuilding", "bodybuilding workouts, get ripped abs, six pack abs workouts"??

      Thanks
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      • Profile picture of the author KyleChapman
        I have a client in the fitness industry that uses ad platforms such as Taboola, RevContent and Gravity.

        They are very strict about supplements/health stuff, but if you're after lead gen you should be ok with those guys. It gets messy if you try to sell ingestibles outright.

        Facebook is obviously a good one, but these platforms tended to be a little cheaper for the guys I've worked with.
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  • Profile picture of the author Randall Magwood
    There are some sellers on Udimi who have fitness niche solos. I personally would approach non-rivals in the fitness niche (related to your product) if they're interested in doing a solo mailing for you. Show them what you-both get out of the deal, and how they benefit from partnering up with you.
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  • Profile picture of the author ryan2008
    Facebook ADs are worth a try.
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  • Profile picture of the author jbsmith
    Start with FB, Insta and Pintrest organic content - that will give you a better sense for exactly what content gets more attention.

    Then, on FB, you can evolve to running some Like ad campaigns to test different messages and audience groupings after which you can build your ads toward those campaigns with a good understanding of most promising demo's (and your numbers) from the Like campaigns.
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  • Profile picture of the author Eagle07
    Originally Posted by Justin012 View Post

    Hey guys, I want to buy some solo ads for my bodybuidling/fitness website, to build my list. Can you please point me in the right direction? I don't want to waste money on fake subscribers or subscribers that aren't interested in my offers. I want real genuine subscribers only. I know it's very easy to buy solo ads for the IM niche so i'm sure there are lot of sites that offer solo ads for other niches but I'd rather take recommendations from this forum that go research myself.

    Also I heard that Facebook ads is a great way to build your list, what you think guys?

    Thanks

    Jay
    You can get genuine subscribers from FB ads. You might want to go into fitness forums and advertise your site in there. You can buy a sticky post too.

    solo ads? personally... NO not recommended
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  • Profile picture of the author nwik
    Trawl through Youtube fitness channels and look for JV opportunities

    Many of those publishers have BIG followings and are BROKE

    They'd love to cut a deal.
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  • Profile picture of the author Rhadoo7
    Originally Posted by Justin012 View Post

    Also I heard that Facebook ads is a great way to build your list, what you think guys?
    Facebook ads are good but can be really expensive if you target people in the United States (and most of the English speaking countries).

    You can invest a lot of money this way OR you can go the long, slow but free way: build a blog, do SEO, do guest posts on other sites, build a loyal reader base, build some social media platforms (Facebook page, Youtube channel, Pinterest, Twitter etc) and send people to your list (opt-in forms on your blog, pop-up, links on social media, etc.).
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  • Profile picture of the author naidyphoon
    Bodybuilding forums that offer advertising either on their site or on their email newsletters are a good option... Also Clickbank product vendors maybe open to an advertising deal..
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  • Profile picture of the author PatrickTaylor1
    Also, regarding FB ads...there is a new product out (Leads Tunnel) that allows you to take advantage of FB's new subscribe feature that will put subscribers directly into your autoresponder series (without the connection, you have to do it manually and who wants to do that).

    I have just set it up myself, so I don't have personal results yet, but this is definitely something worth looking into if you are marketing on FB.

    All the best,

    Pat
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