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[email marketing strategy]building a re-engagement / reintroduction followup strategy (forex)

by shimshi
2 replies
hey,

i've created a follow up sequence for the Forex industry in order to increase engagement by company's customers

the basic steps include about 6 emails in 8-9 days which carry:
introduction, brand building, presenting strategy and supplying a bonus ebook, xplain how our company can solve the issues the customer will rise on his head regarding previous email / new information in his head, create a survey that gathers information & will help finding out the main & finally call to action - scarcity

what do you suggest should be the difference/addition when creating a similar followup email sequence to contact people who were active/interested in such services in the past and are not engaged today?

any advice would be much appreciated,

thanks,

Ori
#email #followup #forex #marketing #reengagement #reintroduction #strategy #strategybuilding
  • Profile picture of the author ryanmilligan
    Banned
    Originally Posted by shimshi View Post

    hey,

    i've created a follow up sequence for the Forex industry in order to increase engagement by company's customers

    the basic steps include about 6 emails in 8-9 days which carry:
    introduction, brand building, presenting strategy and supplying a bonus ebook, xplain how our company can solve the issues the customer will rise on his head regarding previous email / new information in his head, create a survey that gathers information & will help finding out the main & finally call to action - scarcity

    what do you suggest should be the difference/addition when creating a similar followup email sequence to contact people who were active/interested in such services in the past and are not engaged today?

    any advice would be much appreciated,

    thanks,

    Ori

    It depends really, for those who were converted leads before but don't seem interested now you can try downsell them a cheaper course/product.

    For those who were interested in the service you provide to Forex training you basically just want to repeatedly hand them free valuable information they can take action on and actually be successful with it and then from there you can upsell big ticket items.
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  • Profile picture of the author shimshi
    Thank you Ryan, loved the tips
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