Here's a few things I've found:
1. More informational & value driven newsletters seem to get opens and clicks, but the actual conversion is spotty (25% OR on my last email, 24% CTR, very few leads)
2. More "direct" newsletters have an atrocious OR and CTR (13% & 3% respectively) but sometimes 4x conversion.
Using GetResponse, I'm able to do A/B tests and what not. I know there are a million resources I can go to for information on this, I just wanted to see if anyone here has any direct experience they can give or advice on upping conversions in email marketing.
I looked at our website data and we get a spike in traffic around 8am every day and spikes on Wed/Thu especially so I am sending emails during those times as that's a slow time for most offices.
This is how I've been able to get my OR to go through the roof, but I'm having trouble actually converting! Any help would be greatly appreciated!