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Best Times To Send Email Marketing

by libratic
8 replies
So at the company I work for, I'm in charge of various email marketing campaigns going out to about 20,000 contacts in the medical industry. These are contacts we were given by one of the top players in medical equipment, along with thousands of leads we've gathered from our website and other marketing efforts.

Here's a few things I've found:

1. More informational & value driven newsletters seem to get opens and clicks, but the actual conversion is spotty (25% OR on my last email, 24% CTR, very few leads)
2. More "direct" newsletters have an atrocious OR and CTR (13% & 3% respectively) but sometimes 4x conversion.

Using GetResponse, I'm able to do A/B tests and what not. I know there are a million resources I can go to for information on this, I just wanted to see if anyone here has any direct experience they can give or advice on upping conversions in email marketing.

I looked at our website data and we get a spike in traffic around 8am every day and spikes on Wed/Thu especially so I am sending emails during those times as that's a slow time for most offices.

This is how I've been able to get my OR to go through the roof, but I'm having trouble actually converting! Any help would be greatly appreciated!
#email #marketing #send #times
  • Profile picture of the author JohnnyFanta
    Infusionsoft published a paper a while ago and they found that the emails with the highest open rates were Sundays, mainly because people didn't get many emails on a Sunday and they opened a lot more in there down time.
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  • Profile picture of the author asamanthinketh
    Tuesday: 8:45am (I've noticed this is when Facebook also updates your notifications every morning - and they track everything, so they must definitely know the best time).

    Thursday: 1pm to 2pm (lunchtime).

    Weekends, I don't do. But I'm considering that for the email list I build from this Vlog channel I'm launching. I think Sundays between 2pm to 3pm will work best, since that's where the day starts to get boring.

    I'll let you know how the weekend mailings go.

    PS: GetResponse has this time travel feature that delivers emails at the same time everywhere in the world. So for example if my delivery time was 8:45am, it's would deliver at 8:45am in Ghana and then wait a few hours for say New York to reach 8:45am before sending the email blast to my NY-based subs.

    It's a pretty neat feature. Does Aweber have this feature anyone? I'm considering getting an account with them for deliverability sakes.
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    • Profile picture of the author nlanda
      Originally Posted by asamanthinketh View Post

      Tuesday: 8:45am (I've noticed this is when Facebook also updates your notifications every morning - and they track everything, so they must definitely know the best time).

      Thursday: 1pm to 2pm (lunchtime).

      Weekends, I don't do. But I'm considering that for the email list I build from this Vlog channel I'm launching. I think Sundays between 2pm to 3pm will work best, since that's where the day starts to get boring.

      I'll let you know how the weekend mailings go.

      PS: GetResponse has this time travel feature that delivers emails at the same time everywhere in the world. So for example if my delivery time was 8:45am, it's would deliver at 8:45am in Ghana and then wait a few hours for say New York to reach 8:45am before sending the email blast to my NY-based subs.

      It's a pretty neat feature. Does Aweber have this feature anyone? I'm considering getting an account with them for deliverability sakes.
      Yes, Aweber has this feature, as well.
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  • Profile picture of the author nlanda
    Finding the best time has a lot to do with who is on your list. If your list is comprised of people working a job during the day, for example, then sending at 5am may work well since many will check their email first thing in the morning. Testing different times with your list will give you a lot of insight as to the best time to get the best OR and CTR.
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  • Profile picture of the author henryw1981
    Very good information, one thing I always think of is when are people not working. 5:00am seems to be a great conversion time and any time people are in transit is great too. Just try not to email people when they are busy. Hope this helps.
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  • Profile picture of the author RichardKhor
    I usually focus on sending on times of my target audiences during their morning (start work-8-9AM), Lunch time(12-2PM) and dinner after their work (7-8PM)
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  • Profile picture of the author Big Al
    I'm going to say something different...

    The same time every day.

    I think if you're emails are good and your list looks forward to them... then they'll look out for them when they're due. A bit like watching your favourite TV program on a Sunday night at 9pm or your favourite radio show... or whatever you're into.

    And the exact time might depend on your market.

    If they're early risers... then maybe send your email for when they check their phone first thing. If they're night owls... how about late at night. That's a case of testing.
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