If your lead magnet is fairly short in length, say 500 words or less, is it fine to just put it in the first email instead of creating a PDF guide and linking to it? If this is a bad idea, what are the disadvantages?
Is there any disadvantage to putting the free information right in the first email?
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If your lead magnet is fairly short in length, say 500 words or less, is it fine to just put it in the first email instead of creating a PDF guide and linking to it?
If this is a bad idea, what are the disadvantages?
If this is a bad idea, what are the disadvantages?
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