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Which autoresponders have the best delivery rates to primary folder?

by dustinthigpen
9 replies
Hi,

So, I'm not sure if my question is clear...


I'm trying to figure out which autoresponders have the best chance of avoiding the "Promotions" tab in Gmail. I noticed a few marketer's emails I receive tend to show up directly in my primary tab, which is excellent for open rates. (Pure Leverage is one I've seen)


I currently use Aweber and my messages always seem to deliver to the Promotions tab. It seems like Gmail automatically looks for the words "Aweber" in the message and filters that stuff to "Promotions". I still get decent open rates from Gmail users, but I'm looking to improve them.


Does anyone know which autoresponders services are best for this? Or what factors come into play when trying to hit the Primary tab with your messages?
#autoresponders #delivery #folder #primary #rates
  • Profile picture of the author vuedoolor
    I use aweber and I'm always in Google search inbox and I also see a bunch of other aweber users email in my primary gmail inbox. You might want to check on your end.
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  • Profile picture of the author vuedoolor
    Your welcome message landed in my Gmail primary
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    • Profile picture of the author dustinthigpen
      Originally Posted by vuedoolor View Post

      Your welcome message landed in my Gmail primary
      Thanks vuedoolor. That's strange since all my broadcast messages seem to fall into my promotions tab.


      I actually have a broadcast scheduled to send in 3 hours. Can you please let me know what Gmail tab that falls into on your end?
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      • Profile picture of the author morg2k2
        I also use Aweber and I when I send broadcasts or followups they will get into the inbox. But you have to check the message spam metrics, if its very high it will be for sure for the promotions or spam folder.

        Morg
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      • Profile picture of the author vuedoolor
        Landed in my promotions tab

        Probably because you are linking to youtube

        So do a test broadcast with a different link or no link at all and see where it lands

        Try the same content but get rid of the Facebook and youtube link and or switch it to something is is not a social network site, next try removing your image, try one thing at a time one by one till you find the culprit.
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        • Profile picture of the author dustinthigpen
          Originally Posted by vuedoolor View Post

          Landed in my promotions tab

          Probably because you are linking to youtube

          So do a test broadcast with a different link or no link at all and see where it lands

          Try the same content but get rid of the Facebook and youtube link and or switch it to something is is not a social network site, next try removing your image, try one thing at a time one by one till you find the culprit.

          Ok, thanks for the feedback! I'll play around with it. By the way, I like your pic. (Believe it!)
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          • Profile picture of the author dustinthigpen
            Hi All,

            Thanks again for everyone's advice. I kept testing and figured out that the picture of myself under my signature was making it go to the "Promotions" tab in gmail. That was the last thing I took out when testing which made it go to "Primary" gmail tab.

            Success!

            Now I can slowly start adding back in some of the elements I took out (aweber tracking links, highlighted font, etc).

            I just wanted to provide this update/solution in case any one else had the same problem. It was just that one single picture in my aweber broadcast email that made it go to the gmail "Promotions" tab.

            The picture that caused the problem wasn't even linking to anything (it was originally, but I changed that during my testing). Just a plain picture caused the shift from "Primary" to "Promotions".

            Crazy huh?

            Oh well, at least I figured it out. I hope this helps someone else.

            -Dustin
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  • Profile picture of the author TobiasThomsen
    Actually i think Sendlane will have some of the best delivery rates because it is so new.
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  • Profile picture of the author EnlightenMarketing
    Getresponse is very decent
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