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How to build a relationship

by moontreeltd
10 replies
I am just getting started on the whole email marketing thing and have been reading all sorts of posts here. One piece of advice often given is to not "sell, sell, sell" to your list, but to build a relationship. I have been trying to put together from this ideas on how to do it, but had trouble finding a lot of clear ideas and methods, especially regarding the little things people do.

So, what is your approach to building a rapport? Do you simply put personality and wit in your sales emails, do put in personal non-sale messages in between the sale emails, or is it all about the timing and types of offers? What is it about your message plan that builds the relationship, do you think?
#build #rapport #relationship
  • Profile picture of the author nmwf
    I don't use a newsletter other than to send out product information -- things like critical updates, new functions/features, etc. But the newsletters that I absolutely loved in the past asked participants for input and then published that input with a response in the next newsletter.

    Sort of like a "Letters to the Editor" type of thing.

    Maybe something like that would help.
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  • Profile picture of the author Stryker14
    Send some content emails first before including any affiliate links. People will appreciate the value.
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    • Profile picture of the author moontreeltd
      Originally Posted by Stryker14 View Post

      Send some content emails first...
      What kind of content do you offer? Something like an ebook, or smaller like some quick tips or other value-added text in the email? I really like the idea behind the online ebook private blog discussed in another thread right now.
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  • Profile picture of the author esmarshall
    just little short pieces of relevant content (easier to digest, less overwhelm) that help your lead with their specific problem (the reason they joined your list)

    and dont forget to inject some personality into your words...like a conversational tone

    hope this helps
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  • Profile picture of the author Shaolinsteve
    Originally Posted by moontreeltd View Post

    So, what is your approach to building a rapport? Do you simply put personality and wit in your sales emails, do put in personal non-sale messages in between the sale emails, or is it all about the timing and types of offers? What is it about your message plan that builds the relationship, do you think?
    One thing you need to remember is that you can't just fixate on emails alone. These are real people. Find ways to connect with them socially and allocate time per day to talk with them, and find out what they really need help with.

    If you just want to communicate via email, then step outside the auto-responder and send them an email as soon as they sign up, and ask them what they are currently doing. Then focus on those that respond, because those are your potential buyers, and those are going to be people who appreciate being reached out to and being literally taken in the direction that will help them to achieve what it is they originally came for.
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  • Profile picture of the author Platt
    Don't send all your e-mails out with the idea of selling something. Think from the point of view from your target group and always have the same tone of voice in your e-mails, if you're trying to sell or if there's another message.
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  • Profile picture of the author sam1987
    building relationships start with your deep intention, do you want money for the first place or do you want to help them? people can feel the difference.
    And try to give them something valuable for free time to time.
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    • Profile picture of the author Stawrew
      Good question! Now, if you ask "How to build relationship" folks will usually tell you, to "provide value".

      And that´s true .. but what HOW DO YOU PROVIDE THIS VALUE? What do you send them and why?

      Here is my "formula": In a nutshell, whenever you feel that this is something you´d like to share with some of your friends - send it to your list!

      For example, whenever you COME ACROSS something that really helps YOU in your email marketing (and is not known) or whenever you have a breakthrough and you discover something important that no one is teaching, send it!

      Also, when you´re creating tools that you´re using in your marketing, just share them with your list - give them away for free!

      As a by-product, you can take this content and publish it somewhere else, for example here on the Warrior Forum, to build your reputation and credibility and get subscribers from your signature link.

      For example, this is content that I created and sent first to my list, before I published it here:
      http://www.warriorforum.com/email-ma...even-more.html

      To give you some more examples: I discovered that both the Warrior Forum and JVZoo are providing ways to track your sales. Since in my opinion it´s vital to track which email is making you sales, I shared it with my list.

      Also, I noticed that sending out "blind" subject lines and email body gets me more unsubscribes. I shared this with my list and encourage them to track not only their open rates but also the unsubscribe rates of each subject line. I shared this info with my list first and then I shared it here:

      http://www.warriorforum.com/email-ma...correctly.html

      I send my list my Excel-tracking sheet that I´m using to track my email marketing campaigns, together with a short video on how I am using it and why I made it the way it is.

      So, whenever you´ve discovered something really helpful, or whenever you´ve created something that might save them time or confusion - just share it!

      Also, I like to send out free reports that I create on different topics. You can always use those reports later on as free giveaways to build other lists.
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  • Profile picture of the author zacharian
    Originally Posted by moontreeltd View Post

    I am just getting started on the whole email marketing thing and have been reading all sorts of posts here. One piece of advice often given is to not "sell, sell, sell" to your list, but to build a relationship. I have been trying to put together from this ideas on how to do it, but had trouble finding a lot of clear ideas and methods, especially regarding the little things people do.

    So, what is your approach to building a rapport? Do you simply put personality and wit in your sales emails, do put in personal non-sale messages in between the sale emails, or is it all about the timing and types of offers? What is it about your message plan that builds the relationship, do you think?
    Respect and lessening. Not for your mood . or other situation.
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  • Profile picture of the author Adam Yunker
    Hey there,

    Good news is you're on the right track!

    Just send them tad bits of information about your industry (things that help them out).

    Keep it short and simple.

    Your list should be your friends. Another good thing to do once you provide value create a fan page on Facebook & Twitter about your niche.

    Start to build a community and legitimately try to help them with their problems.

    Treat them as best friends & you should be just fine.

    Hope this helped

    Adam
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