How do you avoid being redundant when you have multiple ways to opt-in?

21 replies
having multiple targeted opt in forms on your site is a must to convert your traffic into your mailing list.. i get that. i also understand that its important to make new lists for each of these opt in forms based on what they are opting in for or what the lead magnet is.
But how do you organize the people who you already have in your list when they opt in to the different ways on your website? How do you avoid sending redundant emails to these people? It just seems like the more email opt in forms that you add, the more messy and redundant you make things for your current list members who re opt in. does this make sense? thanks in advance guys.
#avoid #avoiding #multiple #optin #redundant #ways
  • Profile picture of the author Jennifer Boyatt
    I was just wondering this question today.
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  • Profile picture of the author askmarcus
    does your all the opt in page's email list store in the same location? location as in same autoresponders
    if yes then i dont think you need to worry about that... because i did try it out on my own.. i have 3 different opt in pages and 3 different groups(campaingn) in one autoresponders where i have my email address in it (all 3).... once i sent out emails to these 3 groups, i only receive one email only.
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  • Profile picture of the author shermancox
    tag each subscriber with the way (s)he came in....then send different emails to the different groups....

    or put the different subscibers in different lists...and send different messages to each list...and yep..it can get pretty complicated pretty quick....
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    • Profile picture of the author brodel34
      Originally Posted by shermancox View Post

      tag each subscriber with the way (s)he came in....then send different emails to the different groups....

      or put the different subscibers in different lists...and send different messages to each list...and yep..it can get pretty complicated pretty quick....
      but the way they came in means a lot less if they opt in on every single form that you have. see what i'm saying? what if they opt in for everything?
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  • Profile picture of the author shermancox
    oh...sorry bout that...I misread your question....

    Yeah...i done thought about that question and it is a toughie....

    if they opt in for everything...i don't know if there is an elegant solution....i would just send them the emails and maybe find a way to tell them (you might be getting more than one email from me, but that is because you opted in for XXX)

    In addition you might want to ensure that your sales messages autoresponder for each of your products don't go on for a very long time...that way it ould only be at most a week for hammering them...

    but hey they did ask for it...

    that is a hard problem though...
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  • Profile picture of the author agmccall
    Depends on your autoresponder. Aweber gives you the ability to create a page if someone opts-in that is already on your list. I would direct this question to whatever autoresponder you are using

    al
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  • Profile picture of the author shermancox
    hey agmcall....I think the question is he has or example five or six products...and for each product he has an autoresponder set up to sell each product...

    so what happens if someone opts in to all five of those different autoresponders....how can you keep him from receiving five messages on the same day....these are five differetn messages...

    I don't think he is talking about a broadcast where your email provider...like aweber...can make sure that if you broadcast to five lists...it only sends one of those messages to each subscriber...
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    • Profile picture of the author agmccall
      Originally Posted by shermancox View Post

      hey agmcall....I think the question is he has or example five or six products...and for each product he has an autoresponder set up to sell each product...

      so what happens if someone opts in to all five of those different autoresponders....how can you keep him from receiving five messages on the same day....these are five differetn messages...

      I don't think he is talking about a broadcast where your email provider...like aweber...can make sure that if you broadcast to five lists...it only sends one of those messages to each subscriber...
      Well then just keep them on all the lists. If they are all different "Products" then the emails will all be different. The only thing I would do is emails from each list have a different "From" That way peoples inbox will not get 5 emails in one day from the same person. So when setting up the list make the "from" be the name of the individual product, or something of that nature

      al
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      • Profile picture of the author brodel34
        Originally Posted by agmccall View Post

        Well then just keep them on all the lists. If they are all different "Products" then the emails will all be different. The only thing I would do is emails from each list have a different "From" That way peoples inbox will not get 5 emails in one day from the same person. So when setting up the list make the "from" be the name of the individual product, or something of that nature

        al
        Yeah but ur kinda missing the point a little. The object of this idea is not to create multiple LISTS that are different from each other.... The idea is to create multiple lead magnets for the same list.
        In the podcast they talked about sending an email to your list with the new lead magnet so that the members of your list won't have to opt in again which kinda makes sense I guess. Hmmm
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        • Profile picture of the author agmccall
          Originally Posted by brodel34 View Post

          Yeah but ur kinda missing the point a little. The object of this idea is not to create multiple LISTS that are different from each other.... The idea is to create multiple lead magnets for the same list.
          In the podcast they talked about sending an email to your list with the new lead magnet so that the members of your list won't have to opt in again which kinda makes sense I guess. Hmmm
          then just create multiple optin forms for the same list with different thank you pages

          al
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          "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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          • Profile picture of the author brodel34
            Originally Posted by agmccall View Post

            then just create multiple optin forms for the same list with different thank you pages

            al
            I'm trying to remember. Does each opt in form have its own thank you page in aweber? That may the solution right there
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            • Profile picture of the author agmccall
              Originally Posted by brodel34 View Post

              I'm trying to remember. Does each opt in form have its own thank you page in aweber? That may the solution right there
              Yes you can create custom landing/thank you pages for the optin forms. You should also check with aweber because you might have to set up a custom rule so they are not added multiple times. they also have a feature that lets the subscriber know they are already on your list, you can make those custom as well so they can still get the download you are offering

              al
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              • Profile picture of the author brodel34
                Originally Posted by agmccall View Post

                Yes you can create custom landing/thank you pages for the optin forms. You should also check with aweber because you might have to set up a custom rule so they are not added multiple times. they also have a feature that lets the subscriber know they are already on your list, you can make those custom as well so they can still get the download you are offering

                al
                thank you so much! i just checked and ur definitely right... custom thank you pages for every opt in. and yes that was my next question... what actually happens when someone opts in twice on a list. i'll probly get with aweber on that one.
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  • Profile picture of the author brodel34
    Well let's say that you have one main list that are trying to get people on from your website. So you do the opt in optimization stuff and you have your free ebook that your u protomte, you have an opt in for new post updates, you have an opt in for this, an opt in for that..... All kind of opt ins all throughout your site that are different things but the whole idea is to get people onto your list. So with aweber I guess that you would create copies of your main list with different messages at the beginning based on the opt in. Maybe selling them different things based on the lead magnet, but it all gets to basically the same list eventually. So my thinking is that you are basically sending people through the same list again every time you push a new opt in.
    Ideally, you would be creating a new opt in for every blog post to catch every possible email you can. If your readers are super engaged than you are basically sending them through a new list every time regardless of if you have a rule set up to take them out of other lists when they opt in to the different ways.
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  • Profile picture of the author brodel34
    Just trying to map this out in my head.... Would it be better to have your main list tied to one opt in and then every other list eventually sends an email promoting that opt in? Hmmmm but even then it would be a problem if they are already on that main list.
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  • Profile picture of the author Jennifer Boyatt
    There has to be a way because I know I optin to others' products--like if they launch a new one--without getting multiple emails.

    Best bet to start would to be an expert on all the capabilities of the autoresponder you have now; you might be surprised at all the tweaks and features it has. I'm sure their tech or sales team would be glad to help you on the phone.
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  • Profile picture of the author brodel34
    they kinda talk about it in this podcast...
    SPI 078 : Rapid Audience Building (or List Building) For Accelerated Hypergrowth – Landing Pages and Conversion Optimization

    they start talking about it at the 56:20 mark.
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  • Profile picture of the author shermancox
    I have heard Ryan Deiss talk about this issue in his email system "the Machine"....I think his way around it is to not have very long sequences when you opt in for a particular product....

    so if someone opts in for product 1...product2...and product 3 at the same time...they gonna be getting all those emails...

    What did those guy say about it in the podcast Broadel34?
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  • Profile picture of the author shermancox
    in line with Jennifer's suggestion of becoming an expert in your autoresonder.....if you figure out how to do this...let us know what you find....
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  • Profile picture of the author shermancox
    why didn't I think of that...lol....That sounds like a good solution...I mean the guy actually opted in for 5 different products so he is kidn of expecting 5 different emails...just not 5 from the same person....

    agmccall's solution seem like something to try...
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    • Profile picture of the author brodel34
      Originally Posted by shermancox View Post

      why didn't I think of that...lol....That sounds like a good solution...I mean the guy actually opted in for 5 different products so he is kidn of expecting 5 different emails...just not 5 from the same person....

      agmccall's solution seem like something to try...
      In my head my logic tells me that the person will think they will stay where they currently are in the list when they opt in again, because they are already on the list. They are opting in to the same list, not a new one.... At least that's how it will be perceived.
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