I recently started building / scrapping a large list of relevant people from Yelp / Yellow directories. The majority have almost certainly not heard of our company accept if per chance via Facebook or AdWords ads.
My Question Is The Following:
How should I approach this list of emails when reaching out to them (if at all). We all know people hate spam so how can I offer value to them?
* Is it a mistake to use mailchimp (or something similar) to send these emails? Can it backfire on me somehow?
* Should I include graphics or a plain text pitch?
My Current Idea Is The Following:
* First Upload List to Facebook Custom Audience and Target Them for a Few Days to make it appear random.
* Second send the emails out.