Advice on Cold List for Email Marketing
I recently started building / scrapping a large list of relevant people from Yelp / Yellow directories. The majority have almost certainly not heard of our company accept if per chance via Facebook or AdWords ads.
My Question Is The Following:
How should I approach this list of emails when reaching out to them (if at all). We all know people hate spam so how can I offer value to them?
Also:
* Is it a mistake to use mailchimp (or something similar) to send these emails? Can it backfire on me somehow?
* Should I include graphics or a plain text pitch?
My Current Idea Is The Following:
* First Upload List to Facebook Custom Audience and Target Them for a Few Days to make it appear random.
* Second send the emails out.
Thoughts?
--
Create, Send and Schedule Promotions Emails, Newsletters or Invitations Your Customers Will Love with IN-HOUSE Email Marketing Platform for Windows. Manage delivery In-House or Outsource to Multiple Delivery Vendors like Amazon SES, Mailgun, Sendgrid... Ideal solution for medium and large volume senders
--
Create, Send and Schedule Promotions Emails, Newsletters or Invitations Your Customers Will Love with IN-HOUSE Email Marketing Platform for Windows. Manage delivery In-House or Outsource to Multiple Delivery Vendors like Amazon SES, Mailgun, Sendgrid... Ideal solution for medium and large volume senders